One of the most active Indian companies on Social Media sphere, Ramco systems is a world-class provider of adaptive enterprise solutions in the global market. This case study attempts to trace the winning strategy behind Ramco systems's success on Twitter.

1. Ramco Systems
Twitter Case Study
- Umananda Mukherjee

2. Who they are:
One of the most active Indian companies on Social Media sphere, Ramco
systems is a world-class provider of adaptive enterprise solutions in the global
market.

3. Ramco systems twitter stats: (as on 17 Jan 2013)
Started posting tweets from Dec 2011
4855 Tweets
485 Following
38422 Followers
Mainly active during 8 am to 4 pm time slot
Little to no activity on Saturdays and
Sundays

4. Promotion strategy for Twitter page
Taking advantage of its already popular
website (page rank 5) Ramco systems
aggressively promoted its social networking
presence
Ramco systems also did a clever cross
promotion in Social media sites with the use of
applications for syncing Twitter, Facebook etc
RESULT: As a result, within a short period
of time, Ramco systems was able to gain
huge awareness and fan following on Twitter
and other social media sites

5. Adding a human touch
Being a constantly evolving technology company, Ramco systems naturally
made use of popular social media apps like ‘Buffer’, but it also committed an
honest effort to refrain from over-use of automation.
They have made every possible effort to maintain a human approach, wishing
people ‘good mornings’ and even festival greetings – this strongly reflected a
human behavior.

6. A conversational approach
Ramco systems also
maintained a conversational
approach in Twitter
With replies of approx
8.04% among all its tweets,
Ramco systems does talk as
a brand
Also, maintaining an
approximate percentage of
5.16 re-tweets among its
tweets, Ramco has also
taken a satisfactory step in
encouraging its followers and Source: Twitterstats.com
friends alike

7. PR activity
Ramco systems also indulged in subtle PR activities like
tweeting links of its website news page, case studies, CEO
interviews, Press releases and of its participating exhibitions
and other events.

8. Other value added activity
Ramco systems also showcased a smart
usage of Twitter as a platform when it started
posting vacant positions of its organization on
Twitter; instantly giving a reason for job seekers
to follow Ramco at Twitter.
Another reason behind Ramco’s huge fan
following is its posting of industry relevant
articles, which although didn’t promote Ramco
directly but won a lot of hearts which truly
reflects the reason behind Ramco amassing
more than 38, 422 followers.

9. So, in a nutshell
Brands can increase their chance of
success in Twitter many fold if they tweak
and roll all of these elements into their
social media strategy.

10. Thank You
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Disclaimer: I don’t own rights to any of the images used on this presentation “Ramco Systems Twitter Case Study”. The
purpose of this presentation is only informative and not commercial in anyway. The published information in no way reflects
the views and opinion of my employer and represents only my personal viewpoint.