Want to know more about how Microsoft Lync could benefit your business? This guide will show you how.

1. Your
Business + Lync:
A marriage made in
heaven.

2. Remember the bad old days.
2
It wasn’t long ago. There are plenty who would prefer we whisper it
quietly. But there used to be a time when unified communications
promised a lot more than it delivered.
No longer. Because with Microsoft Lync 2013: everything has changed.
Lync is different. It gives you that one thing you really want: a consistent
communication experience regardless of how you want to communicate. Through
email, video or whatever media you choose. And it works easily on your PCs,
Macs, phones, browsers. In fact, pretty much anyway you like, on anything you
choose.
NOW WE REALLY CAN SAY IT.
This is a new era for enterprise communications. A huge opportunity for
your business. And we believe it has the potential to change the way you
work.
.
.

3. Try these SEVEN BIG reasons you’ll
LOVE LYNC.
1. You can stay connected from virtually anywhere
Get Lync, and suddenly your employees can communicate with colleagues and
customers in real-time from virtually anywhere. Security is covered, and there’s
no need for a VPN. You can use a range of devices including PCs, laptops,
phones or tablets. There’s rich ‘presence’ information, so you know when
colleagues are available and the best way to get in touch with them. And you can
connect to anyone on Skype—putting your people straight in touch with hundreds
of millions of people around the world.
2. Powerful collaboration is at your fingertips
Use Lync to collaborate easily with colleagues, partners and customers. It’s easy
to set up a sharing session in Word, PowerPoint or Excel. Lync also integrates
easily with SharePoint workspaces. Bring disparate project teams together,
speed up decision making and get approvals through faster. With Lync 2013, all
your collaboration tools are together in one place.
3. This is the easy way to boost customer service and
responsiveness
With Lync, your people work quicker with their business apps and communication
tools together in one place. Businesses soon operate at a faster pace with
customers across a whole range of different time zones. Your people can take
action more quickly and be able to provide feedback with minimum effort. And
you can engage with customers in new ways, using video conferencing to create
rich and highly interactive experiences.
4. It’s simple to control and use across multiple devices
Your people use multiple mobile devices in their everyday lives – so why
shouldn’t they use a similar range of devices at work? With Lync, your staff get a
familiar Microsoft interface across a wide variety of devices. They can switch
across smartphones, tablet, PCs, Macs and room systems with ease. And they
don’t have to lose time figuring out how to use new software – this is all the
Microsoft stuff they’re used to.
5. This can move at a pace to suit you
Only Lync delivers an end-to-end unified communications solution. But the best
part for many – or should we say at least for the people in IT – is that you’ll no
longer have to maintain a separate telephony infrastructure. Plus, with Lync
available on-premise, in the cloud or as a hybrid solution, you can start to evolve
your IT at the pace you want.
3

4. 6. You can make the most of your existing investments
Lync is different, but it’s also stunningly familiar. That’s because Lync is tightly
integrated with your existing Microsoft software. So your IMs, video calls and
other communications happen from within Outlook, SharePoint and your other
Microsoft applications. You won’t lose time switching between apps and working
with multiple interfaces. You don’t waste time training up on systems. And you
don’t waste a penny of the systems you’ve already invested in.
7. You can reduce costs drastically
Did we forget to mention it? The icing on the cake is that Lync will help you
reduce your costs by converging your communications. You can avoid the
expense of a traditional telephone network – a major saving when staff are
dispersed. You can replace business travel with high quality personal video
conferencing. You can also eliminate charges for third-party conferencing
services. Eventually you’ll also save money by retiring the separate PBX system.
That’s the really beauty of Lync:



It makes your business more productive
It makes your teams more responsive
And for a lot less than you’re spending now.
What’s not to LOVE?
4

5. Find out more.
5
We hope you’ve found this quick guide to Microsoft Lync useful. If the benefits we’ve
discussed sound like they could improve the way your organisation works, we should talk.
Contact us on 0845 034 4840 to discuss your specific needs. Or visit us at
Unifyus.com to find out more.
About Unify Communications
At Unify Communications we believe technology is an enabler. We work with
businesses to provide innovative solutions from respected solutions providers across
communications, connectivity and contact centre technologies. With client’s success
our focus, we’ll build a solution around you.
Get in touch: 0845 034 4840
Unifyus.com
Bristol and Bath Science Park, Dirac Crescent, Emersons Green, Bristol BS16 7FR