Detailed Process of backlink audit to recover from penguin penalty.

1. Recover From Google
Backlink Penalty
Presented By:
UNITEL DIRECT

2. Introduction
Google penalty is a general term that refers to a negative impact on a website's
search ranking based on updates to Google's search algorithms.
Some basic Google search penalty:
 PageRank Penalty
 Keyword Penalty
 Page Only Penalty
 Directory Penalty
 Site-Wide Penalty

3. Bad Links
Paid Links, Spam Links, Low Quality Links and Unnatural
Links (artificial, deceptive, and manipulative) links that point
to or from a website.

4. How To Recover From Google
Backlinks Penalty
Steps To Follow:
 Collecting Backlink Data
 Documenting Your Work
 Spotting Low Quality Links
 Removal of Low Quality or Spam Links
 Submitting The Reconsideration Request

5. Collecting Backlink Data
First of all, we need to pull a list of all the links pointing to your website
from a few different sources with the help of some back link checker tools.
Some Tools To Find Out The Backlinks Data:
 Google Webmaster Tools – Visit https://www.google.com/webmasters/
 Open Site Explorer - Visit http://www.opensiteexplorer.org
 Ahrefs - Visit http://www.ahrefs.com
 Majestic SEO - Visit http://www.majesticseo.com
 Back Link Watch - Visit http://www.backlinkwatch.com/

6. Documenting Your Work
Start by creating yourself a Google Docs Spreadsheet
or a Microsoft Excel Worksheet where you can track
all of your work to see exactly where you are at with
the link removal process.

7. Spotting Low Quality Links
This is a hugely important section of link removal. It sounds simple, but you have to be
extremely careful with what links you attempt to remove.
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Whether the URL is indexed in Google or not
Page Rank, Page Authority, Domain Authority and Domain Age
Site-wide Links
Link Directories
Forum Profiles
Blog Comments
Paid Links
Link Networks (IP Address, Whois Searches, Google Analytics IDs, Site Design)
Over Optimized Anchor Text
Link Exchanges
Press Releases:
Social Bookmarking
Malware:

8. Removal of Low Quality Links
Manual Removal
By Contacting Webmasters
By Disavow Tool

9. Removal of Low Quality Links
1. Manual Removal
If you have login details, than you can remove the links by
login to that domain.

10. Removal of Low Quality Links
2. By contacting webmasters
There are a few tips I would recommend when contacting to webmasters:
 Don't send multiple emails for each link you need removing
 Don't spam the webmaster
 Be polite
 Be honest
 Try to find the webmasters name
 Try to email from the domain that you're trying to remove
 Keep it short and sweet

11. Removal of Low Quality Links
3. By Disavow Tool
If you believe your site's ranking is
being harmed by low-quality links
you do not control, you can ask
Google not to take them into
account when assessing your site.
URL:https://www.google.com/web
masters/tools/disavow-linksmain?pli=1)

12. Example of a disavow files

13. Link Disavow

14. Submitting The Reconsideration Request
In the reconsideration request, you're basically telling Google the following:
 What you've done wrong in the past and that you've stopped doing it
 What you've done to fix the problems
 How you know it won't happen again
 A little bit about the company
 Apologizing for the issues and inconvenience

15. Sit Back and Wait