Impacto do conteúdo gerado por mochileiros na escolha de hospedagem

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Universitur Empresa Júnior

Educación

Luiz Mendes Filho N ew Z ealand T ourism R esearch I nstitute (NZTRI) A uckland U niversity of T echnology (AUT) IMPACTO DO CONTEÚDO GERADO PELOS MOCHILEIROS NA INTERNET NA ESCOLHA DO MEIO DE HOSPEDAGEM NZTRI I Private Bag 92006 I Auckland 1142 I New Zealand I Ph (+64 0) 21 109 8884 I nztri@aut.ac.nz I www.nztri.org Semana de Turismo (UFRN)

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/06/11

A Internet ,[object Object],[object Object],[object Object],10/06/11

Conteúdo Gerado pelo Usuário (UGC) ,[object Object],10/06/11

Conteúdo Gerado pelo Usuário (UGC) ,[object Object],[object Object],[object Object],[object Object],10/06/11

Comentários de Viagens na Internet 10/06/11

Pesquisa Quantitativa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/06/11

Perfil dos Mochileiros ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10/06/11

Análise dos Dados ,[object Object],[object Object],[object Object],[object Object],[object Object],10/06/11

Resultados ,[object Object],[object Object],[object Object],[object Object],10/06/11

Conclusões ,[object Object],[object Object],[object Object],[object Object],10/06/11

Luiz Mendes Filho Email: [email_address] Twitter: twitter.com/luizmendesf OBRIGADO PELA ATENÇÃO! NZTRI I Private Bag 92006 I Auckland 1142 I New Zealand I Ph (+64 0) 21 109 8884 I nztri@aut.ac.nz I www.nztri.org Semana de Turismo (UFRN)

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