Beta version of positioning model that can be used to visually position different tools or ways to communicate in various dimensions. Registered under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
Scaling API-first – The story of a global engineering organization
Positioning Model for Communication Tools
1. Positioning Model for Communication Tools
public
private
broadcast
narrowcast
two-way
one-way
asynchronous
synchronous
non-rich content
rich content
single media
multimedia
persistent
transient
Created by: Oscar Berg, www.thecontenteconomy.com
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
2. Micro-blog
public
private
broadcast
narrowcast
two-way
one-way
asynchronous
synchronous
non-rich content
rich content
single media
multimedia
persistent
transient
Created by: Oscar Berg, www.thecontenteconomy.com
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
3. SMS
public
private
broadcast
narrowcast
two-way
one-way
asynchronous
synchronous
non-rich content
rich content
single media
multimedia
persistent
transient
Created by: Oscar Berg, www.thecontenteconomy.com
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
4. Instant Messaging
public
private
broadcast
narrowcast
two-way
one-way
asynchronous
synchronous
non-rich content
rich content
single media
multimedia
persistent
transient
Created by: Oscar Berg, www.thecontenteconomy.com
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
5. E-mail
public
private
broadcast
narrowcast
two-way
one-way
asynchronous
synchronous
non-rich content
rich content
single media
multimedia
persistent
transient
Created by: Oscar Berg, www.thecontenteconomy.com
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
6. Blog
public
private
broadcast
narrowcast
two-way
one-way
asynchronous
synchronous
non-rich content
rich content
single media
multimedia
persistent
transient
Created by: Oscar Berg, www.thecontenteconomy.com
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.
7. Forum
public
private
broadcast
narrowcast
two-way
one-way
asynchronous
synchronous
non-rich content
rich content
single media
multimedia
persistent
transient
Created by: Oscar Berg, www.thecontenteconomy.com
This work is licensed under a Creative Commons Attribution-Noncommercial 3.0 Unported License.