Proudly presenting our brand new "Upnext Beacons" and the “Museum of the Future” platform. Beacons are short-range, low-energy, Bluetooth Smart transmitters that can communicate with mobile devices when they come within a 30 meter range. The “Museum of the Future” platform is a context-aware, proximity and content solution conceived specifically for use with ”Upnext Beacons”. It offers an out-of-the-box solution that enables cultural institutions -- such as museums, galleries and exhibition centers -- to engage visitors by sending relevant, timely, personalised and localised communications to their mobile devices. More info: http://up-next.com/beacon

1. Berlin, January 201

2. About Upnext
Upnext is a market leader in digital strategy, mobile
They are low energy: your phone doesn’t drain battery (like with GPS) and a beacon
application development & user experience design.
can last for years without being plugged in.
We are currently creating cool experiences with Beacons
and Bluetooth Smart.

3. Introducing the
Upnext Beacon

4. What are Beacons?
Beacons are short-range, low-energy, Bluetooth Smart
transmitters that can communicate with mobile devices when
they come within a 30 meter range.

5. How do Beacons Work?

6. HI!
You’re
Nearby!
1. A Beacon
broadcasts small
packets of data
2. Your mobile device detects
that the Beacon is there
3. The distance between the mobile device
and the Beacon can be calculated.

7. A well positioned array of Beacons can
accurately pinpoint any mobile device.
3m
You’re
here!
5m
1m
And the mobile device can receive
information based on its position.

8. “You pause in front of an artwork
or sculpture in a museum, and you’re
greeted with a notification inviting
you to view some interactive
information on your mobile device.”

9. “This information changes and
updates dynamically as you move on
to the next artwork.”

10. Industry Standard
Beacon technology is being embraced by all of the important
players in smartphone devices and operating systems.
It now comes pre-installed on all Apple devices released since the
4S, including tablets.
Apple recently launched iBeacons based proximity functionality in
all of its U.S. stores.
Since Android Jelly Bean (4.3), Google has also enabled support for
this new technology.

11.
In the News
“Apple's iBeacon Is Already In Almost 200 Million iPhones And iPads”
forbes.com
”Baseball demos location tech with Apple's iBeacon”
online.wsj.com
”A shopping trip with iBeacon, Apple’s secret weapon for navigating stores”
theverge.com
”4 Reasons Why Apple’s iBeacon Is About to Disrupt Interaction Design”
wired.com

12. The Plus Points

13. Low energy consumption
Communicating with Beacons doesn’t drain the battery on your mobile device,
because it’s based on Bluetooth Smart low-energy technology.

14. Inexpensive
Beacons are a low-cost piece of hardware,
small enough to easily attach to any wall, desktop or counter.

15. No hassle
Mobile devices automatically sense nearby beacons.
No pairing processes are needed as with
Bluetooth devices of the past.

16. Cross-platform
All major mobile platforms have
Bluetooth Smart capabilities and can communicate with Beacons.

17. The Upnext Beacon Showcase

18. The Museum of the Future
Beacon Platform

19. Mission
Upnext wants to help cultural institutions of all sizes —
including museums, exhibition centers and galleries — to
enhance their visitors’ experience.
Upnext’s Beacon Platform offers a simple, out-of-the-box,
context-aware, proximity solution for the cultural sector.
Driving exploratory behavior that engages visitors on a
fundamental level is our mission.

20. Contextual Guides
Smartly placed Beacons create
a sensor network that guides
visitors throughout the venue.
As visitors approach specific objects,
relevant information — like the artist's
biography or rich media explaining the story
of the artwork — is pushed to the visitors mobile device.

21. Contextual Guides
Smart guides can lead visitors on a
customized “path” through the venue.
This can be designed and conceived by
the curators in order to create a
uniquely personalized experience.

22. Interactive Exhibitions
Beacon technology enables completely
new ways of experiencing artwork.
Installations can now sense the visitor
as they approach and interact with them
in real-time, allowing for a truly multimodal
visitor journey.

23. Personalized & Social
Upnext’s platform tracks and analyzes visitor
behavior to gain insights, create personalized tours
and offer truly exceptional experiences.
Did you ever wish that visitors could leave their opinion about a
specific artwork? Now they can share their thoughts with other
visitors and friends by attaching their comments to a physical
object at the exhibition. In doing this, visitors will build up a rich
personal profile driven by their interests and experiences.

24. Our platform offering
•
Beacon Hardware
•
Analytics Module
•
White-label iOS app that can be
rapidly customized
•
Simple back-end system to
manage beacons and content
•
Drop-in SDKs for Android & iOS
(for existing apps)
•
Consulting, setup and
maintenance
!

25. Interested? Contact us…
Email:
They are low energy: your phone doesn’t drain battery (like with GPS) and a beacon
can last for years without being plugged in.
beacon@up-next.com
Phone:
+49 30 27581493
up-next.com