SlideShare una empresa de Scribd logo
1 de 24
Descargar para leer sin conexión
,7- 86- 5+)4                                                                                       7+) )4/-6-4
                                            - /1- ,1 *746                                                                                      + .)++01-661
                                               ) 56-) ,1 1                                                                                   “,221 7 +1/1
                                             51 È 52-6) 5FAJJ=?E                                                                             - 81 5/)6-” 5FAJJ=?E

   E GKJE@E= CH=JKEJ                                                                         5)4,-/)
                                                                                                  CELA@ì  =H 
                                                                                                  MMMAJHAMIEJ
                                                                                                          E °
                                                                                                          =N !°


                                                                                                          AJH è IJ=F=J
                                                                                                          IK ?=HJ= HE?E?=J=




2AH 6KLENA@@K                                                                                                                                   1 ?=@
                                                                                                                                                =L=A
                                                                                                                                                            /KAHH= E EE=




KBAH= E =K=
    F=II= E ?IECE ?K=A = L=HE=JA ?DA @EBE?= E FHCAJJ A@EEE
                                                                                                                                                L= =’1J=E=
                                                                                                                                                1 J= @E /DA@@=BE =H@= '
                                                                                                                                                IFA@=A @E EIKH=J= ’1I= è FHJ=
                                                                                                                                                FAH E FHBKCDE 2HE FE= A 5=H@AC=


IK ?A JAIEA =JEIIE= E =CCEH== =?= E KAH AC=A EJ=J                                                                    .@E =JE =KLEA
’FFIEEA =JJ=??= ?’è K= BHAJJ= FHA??KF=JA @= F=HJA @A +KA +H=?=
                                                                                                                                                LE= EAH= = +=FJAHH=
                                                                                                                                                = 4ACEA I??= = AII= E IE
                                                                                                                                                ?KHA= @A HE 5= /EH= E BEKA
= LAHJA= ) FHAIE@E @A’-KH=KE= IE è =CCEKJ= ’)E=I E                                                                               @= GK=A F=HJì E @EI=IJH +H=?=


= FHJAIJ=                                                                                                                                     4K= E I@E =E FLAHE
@AE @EIFAH=JE                                                                                                                                   =LL?=J ?@==J
IJJ E FHJE?E                                                                                                                                 3K=JJH =E @E HA?KIEA FAH =LAHA
                                                                                                                                                IJJH=JJ E= AKH @=A ?=IIA
= @EIFAH=EA @A                                                                                                                             @A 2LAH @E KEK *A??EK +H=?=
5K?EI D= E ?HA LAH@A
@AA JKJA @ACE FAH=E
@A'-KH=KE= K @E
                                                                                                                                                =HAJH
GKAA @A= 4?M                                                                                                                          5E= J I@@EIB=JJE
= =?DA E E=? @AE                                                                                                                          ?DA E /LAH =E= HAE
?=E?E @AE =LH=JHE                                                                                                                           JACH=J E B@E FAH 
@A')E=I ?DA EAHE D=                                                                                                                        IFAJJ=? A = ?KJKH=
 FHJ=J = H IE                                                                                                                        = FAH?Dé BE=E=HE ?
@=HEAJà A = H LAH                                                                                                                          ’=KAJ @AA =??EIA
JA= IJJ E FHJE?E @E                                                                                                                        IK= AE= È =JEF=JE
LE= 4= 7 FAHEC                                                                                                                            ? FAH?Dé = =??DE= =
CE @E @H==JE?= FH                                                                                                                           @E= KI=HA FAH K
JAIJ= FAH IA?EJ=HA                                                                                                                         LAH?E A = AE= è CEà
I?? @E LAHJAA ?DA                                                                                                                          ?=H=  IE FJAL= JH
H=E L= =L=JE @=                                                                                                                            L=HA =JHE IEIJAE +DA I
IAJJE=A - ?DA =                                                                                                                             A IEC=HAJJA FFKHA CE =H
FHIIE= IAJJE==                                                                                                                               =AJE A ?AJH=E K
=FFH@AH= = 4=                                                                                                                               ?A=HE 
5=H@AC=                  7 @AE @EFA@AJE @A’)E=I A IK IB@ E ?=I?DE @ACE FAH=E @A’-KH=KE=
                                                                                                                      4*-46 21145)524-55    56-.)1) ,18-4616
AJHFHE FE=                                                                                                MMMAJHAMIEJ
                                                                                                                             /18-,Ì  )4 





                                                                                                                2=CEA = ?KH= @E 5JAB=E= ,ELAHJEJ A +HEIJE== 5=L=CE EJ=E=(AJHEJ=OEJ




                                 )EAJ=JA
                                 A BHA =AHAA
                                 @E /DA@@=BE
                                    1 4=ìI =H@= ’IFA@=A @E EIKH=J=
                                 1*1) )EAJ=J= ’=LE=EA @A

    AMI                                                                  #° CEH
                                 4=ìI  IIJEAA = /H= *HAJ=
                                 C= AA F=HA @A CAAH=A @A
                                 = 4=B /HAC *=CMA «= H BH      3KEJ CEH @A’FAH=EA
                                 = =AHA=  AIEIJA FEù ?A BH       “@EIIAO ,=M” @F ’=FFHL=
                                 = ?=JJAJA D= @AJJ = /EE=        EA @A= HEIKEA K '%!
                                 @A +A @LA I @E =IA E ?=?
                                 ?E= HEJ=E?E E H IEIJA= @E      A LEJJEA 5A?@ E 2AJ=C
 2=?A A =JJ=??DE                 @EBAI= EJACH=J= A A HAJE @E ?       = EIIEA EJAH=E=A 
                                 =@ A ?JH I ?Iì @A         D= ?=KI=J LEJJEA JH= E ?ELEE
                                 CH=@=JA ?DA FIIE= FAH=HA
                                 ? HA=JEL= EFKEJà IK= E       ?DA = ?=EEA D= =?E=J A
                                 E=» )CCEKCA@ ?DA 6H=@ A       = = @LA I @E =IA A BHA
                                 6OFD HEJ=E?E JAC A         BA@AE = ?A
                                 JHKFFA @E JAHH= EE?DA IJJ I        AJHA E AJ @A= ?=EEA
                                 IAHL=EA A I FHJE =@ =JJ=?    D= =H@=J E F== @E
                                 ?=HA «CE LJ= ?DA E=??E=      /DA@@=BE A ?FAII EEJ=
                                 ?ELEE  =JJ=??= ?AJHE =EJ=JE»   HA @E *= A )E= @= @LA =LAL=
                                    ??=IEA ?DA IE è FHAIAJ=J=      F=H=J =HJA@ì JJA -64
                                 E IAH=J= GK=@ E J= CLAH=

   *=H=? ==
                                 JELE D= ?EH?@=J A =H
                                 @=J ’IFA@=A @E EIKH=J= @LA
                                 CEà @KH=JA E CEH IA?@
                                                                        A IJHA BHA
                                                                                              )’1J=E= E ?=@ =L=A
                   )2)24-55-
                                 BJE A@E?DA EJAHA E ?A??DEE     1*1) ’1J=E= =LHà E ?=@ =        = A@E=EA @EF=JE?= è          JHEKJ CEIJE?» = .H=?E= ?DA
“4=E@                         =FFIJ=JE AE @EJHE D=
                                 IF=H=J ?JH ?DEKGKA AJH=I
                                                                       L=A @A= =J IK’A=HC @E
                                                                       =HE == EE= ?DA I=Hà =BBE@=J
                                                                                                              HEKI?EJ= = ?ELCAHA =?DA )
                                                                                                              =H= ?DA FKH ?HEJE?= IK’EJAH
                                                                                                                                                      IE AH= FFIJ= = JH=IBAHEAJ
                                                                                                                                                      @A ?=@ == =J D= IJJ
?JH=HE                         IA A KI?EIIA @=’A@EBE?E 6=J
                                 ?DA FAH E FHJ=L?A @A ?IECE
                                                                       =’=EH=CE 4E=@ 8AHE A
                                                                       F=HJA?EFAHà == EIIEA ? JHA
                                                                                                              LAJ EEJ=HA D= BBAHJ ?EGKA
                                                                                                              =LE @= CKAHH= A K IJJ=HE
                                                                                                                                                      EA=J ?DA ’)A==  =IIK
                                                                                                                                                      AHà = «CKE@= FEJE?=» @A= ?=

= A”                        =E=A @ACE EIHJE E ?A??DEE
                                 =LHAAH K??EI $ FAHIA
                                 3KAIJ IJ=JA E @KA =JJ=??DE
                                                                       =LE @A= =HE= JH= ?KE = FH
                                                                       J=AHAE /=HE=@E  D= @A?EI ’)
                                                                       A== A LAHJE?A @E EAHE
                                                                                                              AJHA @= KM=EJ A @== /EH
                                                                                                              @=E= D= @AJJ E FHAEAH HEJ=
                                                                                                              E? +=AH =HHELAHà K «?
                                                                                                                                                      EEA = K «HK JA?E?»
                                                                                                                                                      ?Eè ?EH?I?HEJJ == FE=EBE?=E
                                                                                                                                                      A A  @A?EIE=A -64
75) *=H=? ==
 LA@A «?JH=@@E              A =JHA @= @
EE» JH= E IK A
                                                                                                                                                                  JEEA
                                 1IH=AA JH=
                                                                                                                                                          ).2

FAH = F=?A A E IK H
@EA ?A ?=                                                                                                                                                 E HALA
@=JA E ?=F @E EJAH
LAEHA EEJ=HAJA E
EE= «/E =AHE?=E 
D= @AJJ I= ?DA 
                                 A A IKE KI                                                                                                               HJE E 5EHE=
                                                                                                                                                                5141) È @E # HJE BH=
D B=JJ =BBE?Dé FAH           154)-- 1 JAHHHA JH= @ H=E @= /== A @KA @ELAHIE                                                                       ?KE K= =E= @E 
IA E?AJE                F GK=JJH =E = /AHKI=      H=E@ @E 6A )LEL ?DA =LAL=                                                                     =E E E=?E @A
LAC= =II=?H=JA               AA @LA K= =           FHL?=J = HJA @E                                                                        I?JH = BK? ?DA IE è
@= K @EJJ=JHA ?DA              =I?IJ= E K= HI=          JJ F=AIJEAIE JH= ?KE                                                                       ILJ EAHE = ,=H== 
LKA HAIJ=HA =JJ=??=           FE==J= = K= BAH=J=         @KA =EE 7= IEJK=                                                                         ?DEAJHE = IK@ @E ,=
J = FJAHA» -64             @A’=KJKI =’AJH=J=      EA ?DA E LE?AFHAEAH                                                                        =I? JH= A BHA @E IE
                                 ??E@AJ=A @A= +EJJà        EIH=AE= 5EL= 5D=                                                                      ?KHA= A CE =JJELEIJE
 )=HA =                   5=J=èAIFI==AJHA@A       F?DA HA FHE= @A’A                                                                         @AE @EHEJJE K=E /E =J
                                 FAHECCE K??E@A@           IFIEA =LAL= @ABEEJ                                                                        JELEIJE IE AH= H=@K=JE
-L=?K=J=                         K= @= @E #' =E A BA
                                 HA@ =A # FAHIA
                                                                IEEA=ECEHEFHA?A@AJE
                                                                ’FAH=EA 2E .K
                                                                                                 = BAH=J= @A’=KJKI @LA è =LLAKJ= ’AIFIEA          FAH ?AAH=HA E BKAH=
                                                                                                                                                                A @E @KA @AA  LEJJE
= JHHA                         -H= @= % ?DA  IE LA
                                 HEBE?=L= =JJ=??DE IEEE
                                                                I A 
                                                                   ’=JJAJ=J  è IJ=J
                                                                                              =JKH=A =E ?HEEE @E
                                                                                              1IH=AA» AJJ= = ?@=
                                                                                                                             =H=HE? =JJ @E JAHHHA»
                                                                                                                             AJHA E FHAIE@AJA 7I=
                                                                                                                                                                A @A’=II=J @A=
                                                                                                                                                                FEE= == I?DA= @E

-EBBA                           = JH=CA@E= =HHEL= E K
                                 AJ @E =J= JAIEA
                                 JH=  IJ=J AH=E? A@ 0=
                                                                HELA@E?=J = = ED=@
                                                                1I=E?= JH=EJA E IK
                                                                FHJ=L?A )K)DA@ 
                                                                                              = @A FHAIE@AJA @A
                                                                                              ’)F )K =A A @A
                                                                                              FHAEAH 5== .=OO=@
                                                                                                                             *=H=? == D= =LLAHJE
                                                                                                                             J ?DA 1IH=AA «?A CE
                                                                                                                             =JH 2=AIA D= K @EHEJJ
                                                                                                                                                                =HE =LLAKJ =H
                                                                                                                                                                JA@ì JJA -64

.4)+1) -H= K B=I
==HA GKA ?DA EAHE
                                 =I ? KLE =?E @E        D= @ABEEJ K= «HEIFIJ=     I?= D= @AK?E=J «E        @E =KJ@EBAI=» -64
                                                                                                                                                                1 ;AA
=A  D= FHJ=J =                                                                                                                                           ;-- )FFHL=J @=
FEE= = AL=?K=HA =            /AH=E= ,KA HIAJJE F=HE =  @E HEAHC= E                                                                         2=H=AJ  IJ=J @’A
JKH -EBBA = 2=HECE @=E
 JKHEIJE ?DA = =B         2HAIAJ=JE EAHE                                                              9EE= A =JA                                    AHCA= @E ! CEHE
                                                                                                                                                                @A?HAJ=J LAAH@ì @=
B=L= A LAHEBE?DA
IK F=?? IIFAJJ HE           /HACH A )AKJ                                                               A IK E6KAI                                   FHAIE@AJA )E )@K=D
                                                                                                                                                                5=AD = FJAHA @= !
JHL=J IK FE==A                                                                                                                                            =E 1AHE A JAJ=JEL
@A= JHHA LE?E =            /-4)1) ,F = HJA                                                       /* 3KAA JH= E FHE?EFA 9EE= A =JA          @E F=?=HA = HE?DEAIJ=
K @AE FEE D=            ?DA D= ?II ’-KH                                                      E@@AJ I=H= A FHEA A @ECE            @E IKA @EEIIEE D= B
@=J E IAH=J= AIEJ A         F= @E KJ ’HIAJJ F=                                                  J=E ’=K@E @A’EJAH= ?AHEE= ?DA          BAHJ K HABAHA@K
C=JEL È E IA?@             HA @A  @E *AHE A?                                                 IE ILCAHà E ' =FHEA =’==E= @E            ?IJEJKE=A AAEE
AFEI@E @A CAAHA              ? @KA KLE ?K??EE                                                        9AIJEAIJAH I=Hà EB=JJE @EIFEEA            F=H=AJ=HE A KLA
A  @F GKA              FHJE = AJH=HA A ?K                                                    IK E6KAI AJH F?DA HA @= Iì              AAEE FHAIE@AE=E
@A $ BAH=E A              HA @AE JA@AI?DE IE ?DE==                                                  I 5=Hà =?DA FKE?=J E ?@ A LE           @= JAAHIE AJH = BEA
  = JHHA AH= IJ=J=           /HACH A )AKJ =JE                                                    EA @=’AJE?DAJJ= ,A??= 4A?H@I =             @A’= ’FFIEE
AL=?K=J= =JHA @KA L          I?HI $ @E?AHA =                                                      IJAII= ?DA A ' IE ??KFò @A =JHE          A FAHò  è EJA
JA A IAFHA FAH ==H            @E HEAHC= I                                                      E JH= =@O ,E== A +=H @’1CDE            E=J= =@ =AJ=HA =
E = -64                  EAHE I IJ=JE FHAIAJ=JE                                                   JAHH= A ?DA A ''% FKE?ò E ?@ @A           FHAI= -64
                                 = FKE? -64                /HACH A )AKJ D= JHA AIE             BKAH=A @E =@O , -64
AJHFHE FE=                                                                                             MMMAJHAMIEJ
                                                                                                                       /18-,Ì  )4 
                                                                                                                                                                                  !




7JEA BJ
@= BHJA
                                               ).2

                                               ).2

                                              ! ).2   1ECH=JE è ?=I
                                                       FAH E JH=IBAHEAJE
                                                         ,F HA @E =JJAI= IK 
                                                       FHJ=JE E 5E?EE= E FHEE ECH=JE
                                                       8AHHà H =FFE?=J= = *IIE.EE

l
                                                       )2-,75) 2AH IAE HA ?A
                                                       JE=E= @E EECH=JE I
                                                       HE=IJE ==II=JE IK=
                                                                                                   @E AKH
                                                                                                      È =
                                                                                       FAH@EJ= A?E?=
                                                       =?DE= @E =FA@KI= =        IJE=J= IK=
                                                       CK=H@=HA @= J= = =      FAH=A= A@E= @E
                                                       LA 5= =H? ?DA E =IFAJ      K JKHEIJ= E GKAIJ
                              l                        J=L= 7 @EICKE@ JA?E?       FAHE@ @A'=
                                                        FAHAJJAL= H @E =      ?=KI=J= = JAHHEJHE @E
                                                       I?E=HA'EI=2EIEè?=FEJ      6H=F=E FAH = ?DEKIKH=
                                                       ?DA E @EICKE@ ?IEIJAL=      @A I?= ?ELEA @E
                                                       A B=JJ ?DA AIIK =LA      *EHCE
                                                       L= ?KE?=J = ?=
!
l                                                      @=JA @LA =LHAA @LK       @A= IE@=HEAJà @E EA
                                                       J FHJ=HE 1 JKJJ AJHA   A ?=J=AIA @LA E 8EE
                                                       'AAIE= ?=HHAJJ= @E @E     =A =LAL= FAHò @A?EI @E

   1 AJ -KHBECDJAH EJ=E=E IE =FFHAIJ= =@        IFAH=JE =FFH@=L= = FH      JH=IBAHEHA E HE?DEA@AJE =IE       1 FHEE ECH=JE LAC JH=IBAHEJE IK= 5= =H?
                                                                                                                                                                            .4)+- 24-55-
    =JJAHH=HA @F = EIIEA =’=AHFHJ         J '=LLE @AA FAH=E     - ELA?A E ECH=JE «I
    IE?EE= @E 6H=F=E*EHCE -64                  E @E JH=IBAHEAJ  è       ?=@AIJEE» D= IIJA       IACHAJ=HE      ='1JAH
                                                       =@=J EI?E EI=        KJ E EEIJH @A'1JAH     =JL= D= @AJJ ?DA            1 5A=J =FFHL=
    = FHJ=AHAE BH=?AIA +D=HAI @A /=KA            = FE E FHEE ## @ACE     =HE ?DA @=E HE         «I IJ=JE E=H?=JE HE
    =LEC= AA =?GKA @A A@EJAHH=A È             JHA #E= ECH=JE H@=      FHLAHà =@ =@=HA E 6KE       ?DEA@AJE =IE» « ?'è       EA EF=HJEI=
    IJ=J= ELE=J= FAH IIJAAHA E H=E@ =AHAE ?       BHE?=E ?DA @= CEHE =IIA    IE= @F E B=EJ JAJ=JEL    K= FAHI= ?DA =E=
    ?E@AJ=E ?JH A BHA BA@AE = K=           @E= 'EI= I F=HJEJE   @E EAHE FAH ?AH?=HA @E JH     =L==J @=@=» CE           4= E 5A=J D= =FFH
    =H /DA@@=BE -64                                '=HHEL @A= KEJà @A=     L=HAK=??H@?DA=HCEE           D= HEIFIJ E IE@=? @E        L=J ? #$ LJE = B=LHA
                                                       =HE= EEJ=HA è IJ=J I=    A F=HJAA AE H ?       EA /EKIAFFA +=IJ=           # ?JH A K'=IJAIEA


!   7 HEAA EE? FHJACCA @=E ?A??DEE K
    ?HJA @E ECE=E= @E FAHIA AA IJH=@A
    @E *AC=IE 0= =EBAIJ=J = B=LHA
    @A’EJAHLAJ ??E@AJ=A -64
                                                       KJ=J ?A K ALAJ @=
                                                       CE =EJ=JE BE @= =JJE
                                                        FE==JE IKCE I?CE
                                                          5 IJ=JE FHJ=JE GKA
                                                                                      BHJE«IE=FFE?DAH=A
                                                                                      FH?A@KHA FHALEIJA @==
                                                                                      *IIE.EE IIE= E JH=JJAE
                                                                                      AJ AE +EA A E HEF=
                                                                                                                       E= ?DA D= F=H=J @E K=
                                                                                                                       «FHAI=ECEH»1IAH=J==
                                                                                                                       JHE $% I IJ=JE JH=IBAHEJE
                                                                                                                       AE +EA @E *=HE .CCE= A
                                                                                                                                                        = HEIKEA @A= =C
                                                                                                                                                        CEH== IK'EJAHLAJ
                                                                                                                                                        E EE= EJACH=J= ? = HE
                                                                                                                                                        IKEA @A 2@ 4AIFE
                                                       IJE FHEE ## = LE=CCE    JHE» )= +=AH= E IJJ     +HJA -64                   JA =JHA EE
AJHEJ=E=                                                                                                      MMMAJHAMIEJ
                                                                                                                                /18-,Ì  )4 

                                                                                                                     2=CE= = ?KH= @E HA /H=IIE A 5JAB=E= ,ELAHJEJ EJ=E=(AJHEJ=OEJ




                                “5K K?A=HA @A?E@AHA
 1JAHLEIJ= = AJH
                                                                                                                                                                     JEEA
                                                                                                                                                                     E HALA
1 IK è E @E?=IJAH ?DE=LA
FAH A FEJE?DA AAHCAJE
?DA = IK= FIEEA IK K
?A=HA è IJ=J= FHE= FIEJE
                                EAHE @= IFEJA AJELA”
L= FE FEù ?=KJA=JEL=            1 EEIJH IFEAC= = H=JHE= A I’EFAC= IKCE E?AJELE =A HEL=EE
EEIJH 2HAIJECE=? E      =?DA = F?DE ?DEAJHE                                      CE= IFA?K=HA IK IAJJHA
@EI?HI K?A=HA è HE=      @=E IJHE ?BEE                                           È IJ=J HEFHJ=J K IK IB          7 = @E F=KI=
@=J @E K =  è ?DA      K?A=HA  HEL=EE                                       C ? E EEIJH 6HAJE
LAJA =IFAJJ=HA ?DA '@=     1 JKJJE E F=AIE FEù E@K                                    E ?KE AE IAH=L= FHA??K          4= 1 +@ D= =FFHL=           1 IEJE @=L=JE
AJEL= IE= F=II=J= A          IJHE=E=JE HEL=EE A                                    F=J= FEù FAH E HEIKJ=J AAJ       J E @A?HAJ ?DA BEII= =      2== +DECE
OF=II=HA E HABAHA@K        K?A=HA LAC ?IE                                       JH=A ?DA FAH E K?A=HA           “H=@ =F” FAH = ?=E
= H=JHE=  E?E@A
IK HABAHA@K È K=
                                @AH=JA AAHCEA FKEJA
                                ?Eè = AH AEIIEE @E
                                                                                        È IJ=J ICH=@ALA HE
                                                                                        CE=HA ?LAHI=EE FHE
                                                                                                                                    =EA @AA ?AJH=E K
                                                                                                                                    ?A=HE IFIJ=@ = !       “È K= JHKBB=”
I?AJ= @E HAIFI=EEJà A      +  ,= E CCE E K                                 L=JA A FKE?=HA IFA                    E JAHEA FAH E 2E=        4) «2EKJJIJ ?DA HE
@E ?=KJA= ?DA E CLAH       ?A=HA  ?'è A CE E?A    5JAB=E= 2HAIJECE=?  E  E IAH= IA                      FHCH==JE? +           =@=HA ACE AEE
D= B=JJ =?DA FAH E HE       JELE FAH A HEL=EE I                             HE 1 HABAHA@K = GK=                 JAFH=A=AJA FAHò         =HA» + GKAIJ I
IFAJJ = K'FEEA FK        BH= E FEù =JE @'-KHF=@ABEEEA @AE KLE E A E HEBAHEL HEI?DE= @E                     E /LAH D= ?BAH=J       C= E 2F 8E= E
E?= ?FHAIEEAJA         =E ?A CCE E FH      ?AJELE = BEEAH=  ?H HAFE?=HA A ?@EEE                     ’=K?E=J= “H=JHE=”      IEAA = AC=EAJA
FHA??KF=J= A EGKEAJ=         CH== FAH A HEL=E   HA HEI?DE A  ?HH HE @A= ?IKJ=EA FIJ                    K @A?HAJ ACCA ?DA ?      9MB A /HAAFA=?A D=
8=KJAHA E HABAHA          E @ALA CK=H@=HA J=  I?DE CE ELAIJEAJE E     +DAHO 5E @LHAA                      CA= FAH K = CE ABBAJ    FHJAIJ=J IJJ 2==
@K ? IAHAEJà =         E =JJAHò FAH GKAIJ     ?HI 1 KLE E?AJELE I= @A?E@AHA IK K?A=HA IA                  JE @A @A?HAJ IKA ?=     +DECE «?JH = H=J
AJ @E= =?GKEIE         3KE@E I=H= ?BAH=JE  H= EFHJ=JE E E     = E ?FHAIEEE ?@E                   E=EE @AA ?AJH=E     HE= JHKBB=» ?DA IIJAC
HA JKJJA A EBH=EE        CE E?AJELE             A= ? GKAE @A HAIJ     E=AJE @E K E?E                      +BAH=JE ELA?A E @A        FJHAA EBE?E=HA E
IK GK=J =??=@KJ E           5JE= =LH=@ = J=FFA @'-KHF= @A?HAI?AJE          @AJA E ?HI = FHEHEJà                 FIEJ =E=A FAH         HABAHA@K IK K?A=
/E=FFA A ?BHJ=H?E         BH=JA ? E ?ACDE 4 FAH?Dé @A?HAI?AJE I E AH= A HAIJ= = I=KJA A = IE                 IJ??=CCE A E HK @A     HA 2HFHE EAHE E CLAH
? '-KHF= IK= IE?K        = A /== FAH CEKCA ?IJE @E EIJ==EA A HE ?KHA= @AE ?EJJ=@EE                        ’)CAE= FAH = IE?KHA=      D= BEII=J E LJ  
HA= @AA ?AJH=E =JJELA     HA AJH F?DE CEHE == JAE= ?DA AIIK L        56-.)1) ,18-4616                        K?A=HA                      ! CEKC -64




                                                 )?GK= H=@E=JJEL= = 6O
                                                                                                                                                                  “2Eù FHAIJ = /AH
   KA  FAHE?I=                                                                                                                                            =E= KI?EHà @=
  1 EEIJH @A= 5=KJA .=E “AIIK=
                                                                                                                                                                  K?A=HA ACE
  KA JIIE?= E ’1J=E= 5 I ?HHAJE   /1)22- 1 CLAH CE=FFA        @E E@E H=@E=JJEL @FFE       HE è KI?EJ BK @=E HA=JJHE  A       I=Hà = ?=J=IJHBA
  @’=HE= ? EE= H=@E=JJELEJà  FAHE      IA D= H=??=@=J =E ?EJJ=@E      HEIFAJJ = ?IAJEJ 1J=J      ! @A’EFE=J A ’)CAE= E         D= EHHEA@E=E
  ?I=” = .A@AH=EA @AE B=H=?EIJE IA     E @E 6O @E  KJEE=HA       CE 7I= D= ??=J A E        JAH=E=A FAH ’AAHCE=
  C== K «EHH=E=A A FAHE?I» =K        ’=?GK= ?HHAJA FAH E A=JE     FHJ=EE @E =JJA A LACAJ=E       =JE?= D= HEAL=J KLA               AJA IAC=J
  AJ @E HE?DEAIJA @E F=IJE??DA @E E@E       ACE EFE=JE E@HE?E @A= ?=     @=A  FHABAJJKHA FEù LE?EA        BKHEKI?EJA @E H=@E=JJELEJà           K= KL= AH=”
  @= KI=HA ?JH A H=@E=EE                 FEJ=A è IJ=J HEAL=J K ELA   == ?AJH=A @E .KKIDE= 1A        -64                                 -4- +)+-1-4- 6-,-5+
$
             AJHEJ=E=                                                                                                        MMMAJHAMIEJ
                                                                                                                                /18-,Ì  )4 

                                                                                                                                         F=CE= = ?KH= @E HA /H=IIE EJ=E=(AJHEJ=OEJ




 JEEA
 E HALA
                             5J=C=J= = ;=D 5AE =HHAIJE
                                                 FAH IJH=@=
                                                                                                                                                                  E ?IAJ=

                                                                                                                                                                      *756-
4EF=IJ
4) 1 EEIJH /==
=I?E= ’)CHE?JKH= FAH
                             FAH BE “FEH=J=JE” B=J=I=                                                                       5)-4 = CK=H@E= @E BE
                                                                                                                                == D= =HHAIJ=J JHA @E
                                                                                                                                                                     +565-
                                                                                                                                                                 +=H 4EAE FHAIE@AJA
IKAJH=HA = @EEIIE      4) = = IAEA @A        “,F GKAIJ IK?               FHJ=J =L=JE = ?JH          HECAJE @A= 2HLE?E= @E       @A +@=?I
=HE *@E A @E?=IJA     6HEK=A @E 4= D= EE       ?AII ?DA =FHA =              LAHIE= E H=FFHAIAJ==           5=AH A JHA EFHA@EJ
H @AE *AE ?KJKH=E )   EJ = JHA @E HE?AH?=                                       @E 2B= = I?EAJà ?DA D= @E      HE FAH =LHE FKE?E F=       +’è LKJ= K= LEJ= FAH
’)CHE?JKH= =FFH@=        ;=D «= FHIA?KEA A       IJH=@= = JKJJE E @A            IJHEKEJ E BE E 1J=E=  1   C=JE = =E AIACKEJE A         =@EHA A KIJA @E F=IJE
’AN @? 5=LAHE 4=      = HEFAJEEA @A= LE=     JAJHE @E @EHEJJE E           FKJ B@=AJ=A è =            ==EA AH= IJ=JA ALE        ?= @= ?AH?E A H= LE
?DA EAHE =JJE= D= CEK     EA @AE @EHEJJE @E IBHKJJ=   FHIIEE EAJJELE              HAIFI=EEJà@EKJ            @AE=JA == 2H?KH= =        =AJ=JA ?DA GKAA E
H=J @= =FEJ= 1 ?=   AJA?E?IKBE                                           HA @E HE?AH?= A HA@AHA          ?DA @= )CA 8=II= E       @ACH=@=EE I K I==I
F @A 5J=J A’??=   “)KJ -O” A@E=JA E        I=H= /CA A                @EIFEEA’=??AII=EIEJE         IE@=? @E 2E?= K??EI        I FAH E ?IK=JHE
IEA D= AIFHAII «HE      ?AC=AJ =E IEJE HEFH     ;K6KA”                       ?DA EAJJ E HAJA               I?HI IAJJAHA /E         E IE= = B=LHA @A
IAHLA @E FFHJKEJà»        @K?AJE E JKJJ  E F=HJA     671 +)1/1-41 24-51,-6-   BE “FEH=J=JE” IFHLLEIJE        E@=C=JE I =??KI=JE @E        '=EAJA E FHA=
IK= E= =KIFE?=      ’FAH= @ELAHIE @= IEJ KB   ,1 2- /)6- 16)1)             @E CE JEF @E =KJHE=         FA?K=J =CCH=L=J A ?        è ?DA A KLA KIJA @
@ ?DA IE ?DE=HEI?= GK=    BE?E=A @A BE»                                              EA@=F=HJA@AE@AJAJ            JEK=J JAJ=J FA?K=J        LHAAH AIIAHA CH=JKE
J FHE= = FIEEA            =K?E= = FA                                          HE @AE @EHEJJE» 1 6HEK=A      A B=I ?JEK=J E =JJ       JA 5E HF J B=
@A AEEIJH «?DA D=      /=JA 1J=E= I?EAJà ?DA @=     HE ?EA=JCH=BE?E «7=        D= HE?I?EKJ ’EFKJ=          FKE? FAH = =?=J=          ?EAJA  I FEù FE?
K= FA@A= FAH CH=LE       =E IACKA A ?JHLAHIEA      IAJA= ?DA  D= FHA        EEJà @E ;=D E GK=J         AIA?KEA @AE =LHE FAH        ?A A ?IJ= @E FEù
EFKJ=EE» ??HI       AC=JA == FEH=JAHE= E    ?A@AJE A @  IFEA       CAIJHA @A IAHLEE @E HE        = FHLE?E=A  +=I=         FII IAFHA F=
AIJAH E =II?E=EA      A FAH ?J @AE FH@KJJ      C=FA/=JA1J=E=?DAD=          ?AH?= IK MA -64               LAE+AI -64              C=HA E ?EJJ=@EE
=BEI= -64                                                                                                                                                  ,’=??H@ = E ?EJJ=@EE
                                                                                                                                                                 L= =?DA A@K?=JE = FH
+=I 4KO                    2AH E JKH=JA  ) *AHC= F=H?DACCE CH=JEI
                                                                                                                                                                 J=HIE @= ?=I= = KIJ= FEù
                                                                                                                                                                 HAIEIJAJA A E B=JJ ?DA
4) = +=AH= @ALA                                                                                                                                              @A= F=C=HA IA  
IAL=HA E ?BEJJ @E    1@E= ?DE== K IA D=E =KJ A E?E AAJJHE?DA                                                                                      B= FKò BKE=HA @=
=JJHEKEA ?JH E                                                                                                                                           E?AJEL
6HEK=A @E E= FAH      1) '1@E= LKA FH       4) *AHC= ?E @à 'A         JAIJEE=HA 'EFAC =                                             A KIJA  L=
E ?=I 4KO ?DA LA@A       J=HA ='K = GKAIJEA       IAFE E ?KA D= @A        B=LHA @A= 6AHH= 1 9MB                                         F=C=JA @=E ?IK=JHE
*AHKI?E EFKJ=J @E       @A HEIFAJJ @A JKH=JA       ?EI @E BBHEHA F=H?DACCE       ?DA D= E@A=J = ?=F=                                             )E A @EHò ?DA E ?EAJE
FHIJEJKEA EHEA       @ACE E@E=E 5ED CCAJ      CH=JEI FAH A =KJ AAJJHE     C= == GK=A D= =@AHEJ                                           =@HAAH F=C=JE LEIJ
A ??KIIEA  D= @A     J @E K= FAE?= @K          ?DA  EHE@A FAH E?AJEL=     AJH D= ?DEAIJ GKA                .=’ = JK= F=HJA              ?DA FHJ= E CEH A
?EI = /EKJ= FAH A )K    H=JA @AE ?JHE @E IE      HA 'KJEE @AA LAJJKHA     IJ'= GK=?I= @E FEù                                            KIJA ? E =H?DE @AE
JHE=EE ? K I     ?KHA= = =FAI= ?          EGKE=JE 'A?          EFAC=HIE ? K= A?               5K MMMMMBEJ ?E??=JA        IKFAHAH?=H
LJ @E I?=HJ = 2H?K    A D= H=??J=J LAAH         =EA @E *AHC= ?=@A          =EA A H=??J=H IK             IK F=EIBAH A I?HELAJA =    FAI= @E AI=CAH=HA
H= @E E= ?BAH=        @ì AJH '==I?E=JHA        A= IAJJE== @A'H=        IK IEJ JA =EE              LIJH= A?=EA A        IA F=C= FAH E ?=H
?DA E ?BEJJ @E =JJHE   @'1J=E= è IJ=J ?L?=J      @A= 6AHH= 5==J @=A       IJH=EE D= =@AHEJ              KIAH=A =??=J =         JAE FKE?EJ=HE FAH
KEA  BAHAHà E       @= EEIJH @ACE -IJAHE        ! A FAH K'H= E          ? EFACE ??HAJE +            A I?HELAJA “AJJHA @E        ?Dé  @LHAAH B=H
FH?AII E =CA@= FAH       ?DA D= AIFHAII «CH=@A         CE=E= @E ?EJJà A @       A GKA @A ?KA @E              AJH” 2KE?DAHA           =?DA FAH A KIJA
E $ =FHEA -64           @EI=FFKJ» -64              IFACAH= A K?E FAH         *AHC= 56-,18                    A ECEHE =EE             8)-41) ***1
AJHA?E=                                                                                           MMMAJHAMIEJ
                                                                                                                        /18-,Ì  )4 

                                                                                                                          2=CE= = ?KH= @E 8=AHE= *E L=AHE=E(AJHEJ=OEJ



   = CEH=J= IKE AH?=JE
      .65- E      .65- ) 5D=HA     .65- 5J=H       1 .KI HAEJACH=J
         $$            $              –!
                                                          = HE?=H= = AE=
                                                                                                
       $'!        !%!       %%'     4) 1 +IECE @AE E                                       IFEAC=J  IE =CCEKC
                                                        EIJHE D= =FFHL=J E @A                                      KJAHEHE $ EEE 1 .KI        ,A?HAJ =JEF=
    8=KJ=                                              ?HAJ FAH E HAEJACH @A                                      JH= ?Iì == ?EBH= ?
    ,=H !$ ;A    2K@ $''      .@ KE? FAH  IFAJJ=                                      FAIIEL= @E   EEE È        -?? A FHE?EF=E @A?EIE
                                                        ? .KI = @A?EIEA è        AKH è '=CCH=LE @E          IJ=J= ?Iì @=J= IJ=EEJà =      E FHAIA EAHE @= CLAH
                                                        =HHEL=J= EAHE @F ’@=J=       IFAI= =K=A                 .KI A =?DA E J=N ?HA@EJ @E
«+@E?A                         JEEA
                                                        @E FHJAIJA A A =EBAIJ=
                                                        EE ?JH=HEA =E J=CE FAH
                                                                                          ?=?=J @=
                                                                                          )@E?IK FAH K
                                                                                                                        LAJ= FAH=AJA»
                                                                                                                                                           8E= EAH= = @A?HAJ
                                                                                                                                                            ACCA =JEF= ?JA

BEI?=A H=E                   E HALA
                                                         IFAJJ=? A = ?KJKH=
                                                        1 IJJIACHAJ=HE == 2HA
                                                                                          LAE? ?DA FAH?HHA E
                                                                                          A@E= # E= 
                                                                                                                        +HEJE?DA @AE ?IK=JHE
                                                                                                                        1 HAEJACH @A .KI =K
                                                                                                                                                            AJA EIKHA = @EBAI=
                                                                                                                                                            @AA EFHAIA EJ=E=A A

EKJEA»                       +I
                                                        IE@A=       @A      +IE
                                                        CE/E=E AJJ= D= @E
                                                        ?DE=H=J ?DA «E CLAH
                                                                                          '= = ?=KI=
                                                                                          @A'=KAJ
                                                                                          @A'=??EI= IK
                                                                                                                        AJ=@ A =??EIA IK=
                                                                                                                        AE=èFE=?EKJ=
                                                                                                                        A =II?E=EE @AE ?IK
                                                                                                                                                            ?JH A I?==JA IJH=
                                                                                                                                                            EAHA AE IAJJHE “IJH=JA
                                                                                                                                                            CE?=AJA HEAL=JE”
4) 5 JHFFE E ?@E?E     .1)) = +HJA @E       D= =EJ ’=KAJ @E           ?=HKH=JA                   =JHE «3KAIJ CLAH             ?A GKA AAHCAJE
BEI?=E «EAIEIJAJE» A@ è    +=II=EA D= ?BAH     K AKH IKE ECEAJJE @A ?E                                   B= E CE? @AA JHA ?=HJA        ? @AA JAA?KE?=
@KGKA A?AII=HE L=K       =J EAHE = ?@==     A= A BE=E=J IJ=E        FJAH B=HA» -JH=@ A      AJJA@ HEFAJKJ=AJA              EE A =EAJ=HA
J=HA IA GKAIJ IJHKAJ      @A= +I HC=E     AJA = J=N ?HA@EJ =CAL      AHEJ @AA EIKHA =@J      A =E AA J=I?DA @AE
?Iì ?’è H= IE= =?H=     I @E ?JH @A=    =EE BEI?=E @H ? HE   J=JA AJJ= D= FE IFEAC=J    ?EJJ=@EE     ?JHEKAJE         )'AI=A =?DA E @A
BKE=A  D= IJJE    *HI= = HEI=H?EHA K     IHIA ?DA @AHEL= @=A         ?DA E HAEJACH @A .KI       -AIE IAC=A @E K=             ?HAJ ACEI=JEL ?DA HA
A=J EAHE E FHAIE@AJA      CHKFF @E HEIF=HE=JHE =??EIA IK= AE= 7           =J= AI=JJ=AJA =          @EBBE?Jà A= CAIJEA           ?AFEI?A = @EHAJJEL=
@A= +HJA @AE +JE KE JHKBB=JE @= K= 5?EAJà @E FE?? I=?HEBE?E @E K        ' EEE @E AKH ?DA HE   @AE ?JE FKE?E» ?             $ A ?DA ?FAJ=
CE /E=F=E == + EJAHA@E=EA E @KA ?AJAIEE ?DA JKJJE                 FHJ= = @J=EA =         AJ= E LEAJ @EBA            = EAH=E=EA @A
EIIEA F=H=AJ=HA         E=HA JHKBB=@E= IK ?KE  CE EJ=E=E I=H= EAJE @E    % EEE «) GKAIJE  D=    I= @A ?EJJ=@E -64             AH?=J FIJ=A
@E LECE== IK'==CH=BA    AH= EJAHLAKJ= JHFF
JHEKJ=HE= «= FIIEEEJà
@E CAAH=HA =KJ=JE?=
AJA ’=JJK=A ?@E?A BE
                              J=H@E FAH IIFA@AHA
                              '=JJELEJà -64
                                                         A HA=EE

                                                        “1 HAEJACH @A
                                                                                         5?EFAH IIFAI                                               !   4AEJACH=J E B@ FAH
                                                                                                                                                            = IE?KHA= ? # E
                                                                                                                                                            EE @E AKH =CCEKJELE
I?=A  D= IFEAC=J /E=
                               )IJ= @E *J              .KI è F=HJA @E K                4) 4AL?=JI?EFAH        +CE .EIJA+EI 7E?          FAH E FHIIEE @KA =E
F=E  IK= =IA @A=                                                               FHALEIJ FAH @=E #          7E5=E .=E 7@= ?DA E
                                                        FE= FHA?EI FHE
?I?A= @AE @=JE ==
CH=BE?E IA= = LAHEBE?=
@A= IK= ABBAJJEL= =JJHE
                              .1)) 1 EEIJAH
                              @A'-?E= D= @EIF = IE JCEA GK=
                              IJ FAH E  =H K'= J è @LKJ FAH
                                                                                         =H @AE =LH=JHE @A
                                                                                         IFAJJ=? @F '=K
                                                                                         ?E@AHEFHEIJE@AEBE=
                                                                                                                        +@ D= @AJAHE=J FAH
                                                                                                                        @A?HAJ FHLLA@EAJE @E
                                                                                                                        HEBE=E=AJ @A .KI
                                                                                                                                                           2HHC=J = ! @E?A
                                                                                                                                                            HA  E @ELEAJ @E E
                                                                                                                                                            ?H?E A FIIAII @E
KEA D= @AJAHE=J       IJ= @E *J IAAIJH=E FAH FE HE@=H ?A                 E=AJE = .KI «2HA@E=     A@ è IJ=J= =??=J=J= 'E         CEH=E A JL 1 @A?HAJ
'AIEIJA= @E K HEAL=JA K EFHJ @E  EE=H@E                                      =JJ ? CH=@A I@@E      FJAIE @A= =@@EE=A @E         EAFHHCDA =LAL= E
KAH @E ?@E?E BEI?=E      @E AKH -64            ??AIIEA» 5-4/1             IB=EA@E?DE=H=EK        K AKH IKE ECEAJJE @A ?E       EJ=J E @ELEAJ = !
B=IE» -64                                           47*11 )664- - 4-/156)         ?KE?=J KEJ=HE 5?       A=» -64                        =H
AJH?=CE=HE                                                                                                 MMMAJHAMIEJ
                                                                                                                             /18-,Ì  )4 

                                                                                                                   2=CEA = ?KH= @E 5=H= 2==HAE A =?F HB I=H@AC=(AJHEJ=OEJ




                              2AH 6KLENA@@K

                                                                                                                             8E= 4= 8E= A =KJ @= BHJAFHJE?E




                              è KBAH= E =K=
                              +7- 6KLENA@@K = L=
                                                                                     -64




                              HE=JA E +IECE                                            1  A?CEIJ=
                              F=II= 1 =K= è KBAH= .K
                              HE@A A FHJAIJA FAH =                                        == L=HE=JA A =II
                              “BHAJJ=     FHA??KF=JA”                                        ?E=EE A?CEIJA /HKF
                              @A= CEKJ= @E =FFHL=HA                                        F @’1JAHLAJ /EKHE@E?

  ?=CE=HE
                              = @AEAH= ?DA @EBE?=                                        A )E?E @A= 6AHH= ?JA
                              L= ’=IIAJJ @A= JJE=                                     IJ= A @EBE?DA =F
                              EA @E +EFHAI= JH= 6K                                       FHL=JA @= +KA A EA
                              LENA@@K A 6KLK=K                                             HE D= ?DEAIJ E @EEA
                              ,AK?E=@ ’EFIIE                                           C @E =KJHE=EA F=A
                              EEJà @E AI=E=HA A                                        I=CCEIJE?= FAH CE EJAH
 = =EBAIJ=EA            @EBE?DA =FFHL=JA @=’A                                        LAJE FHALEIJE ? = L=
                              IA?KJEL ’FFIEEA                                          HE=JA A ’=LLE @AA FH
CCE E FE==                D= ==@=J ’=K= =
                              =CCEH==  C=H=
                                                                                               ?A@KHA @E EJAI= “FAH =
                                                                                               @EI?EFE= @ABEEJEL= @A
E =LH=JHE                  JEI?A E KAH AC=A A =
                              IA@KJ= IE è ?DEKI= E F?
                                                                                               ’=HA= EFAHE=J= IK=
                                                                                               I=L=CK=H@E= @A AA
@AE JH=IFHJE                 JAF                                                           ?KJKH=A ?Iì ?A HA
                                                                                               ?AJAAJA H=AJ=J
) 246-56) )?H=            5?JH E ?EIIEA                                           @= +IECE @E 5J=J”
=EBAIJ=EE E FE=       A FHEA =LLEI=CEA IK         A?HFE ?JAI=             I?HELA ,AEFAHE
= A @EI=CE = JH=BBE? 1   I?JH HEI=C = KA@ì
??EJ== ?            =JJE= GK=@ ’FFIE      HEEAL FAH = ?EJJà 5IJA    @AA FHAHC=JELA = E            8E= 4= @E=JJEJ =FAHJ IK KL FHCAJJ
                                                                                                                                                                         .6 4*-46 21145)524-55
I?EFAH @E CCE E@AJ       EA D= ==@=J =        AHA ?DA “H=E ’=HC         AAJJE GKA= @E FJAH AC
J @== 7E 6H=IFHJE
@A FAHI=A @A=
                              ?EIIEA 7H=EIJE?=
                              ?L?=J= IK= L=HE=JA
                                                             AJ 6KLENA@@K è IJ=J
                                                             @E=JJKJ” IECEBE?= ==
                                                                                             CAHA IJK@E=HA A ?BH
                                                                                             J=H?E )FFHL=JALA= = L=     ’EI= FA@=A FE=?A
-AH=H = ?F=            /E KE?E EJAHLAJE FHE=     E=HA E FHA= 5       HE=JA E IA= =FFH
CE= @E =LEC=EA           @A IJF I @E )@HA=      CCE =E= FJKJ LE         B@EHA  LJE=» 1       = BKJKH= EI= FA@=A E LE= 4= ? = FE==
?DA ?AC= = =@@=         5?= A +=K@E +KCKIE         IE=HA E FHCAJJ» «=       ?AJH@AIJH= B=Hà K JA       @A FHJ =BB=??E=J= IK =HA )E ?AH?E=JE E
A= = 2==K CE  =      @A 2@ «4ACEIJHE=           L=HE=JA è IJ=J= =FFHL=J=      J=JEL E ANJHAEI FAH @=      KL FHCAJJ @A +KA FE=?A «5E FJHAA
LH=JHE @A= -AH=H        K’EFHLLEI= =??AAH=J=       ? K= BHAJJ= AI=CAH=J=       HA ’ = FHCAJJ = EAHE    HA=E=HA K= CH=@A =HA= FA@=A EIEAA =
IE HA?DAH= = +=CE=       ?DA D= K I?F ?DE=H       FHIACKA +KCKIE A E          = JAIEA E =CCEH=       GKA= @A= =HE= @E? ’E@A=A FAH =??CEAHA
HE FAH =EBAIJ=HA E         =??KI= 5?=  GKA @E        =E= F=HJA?EF=J         = AH= =A IJAA - CE =I   BE=AJA ? IAHLEE =@ACK=JE JKHEIJE A ?H?AHE
LE= +=FHAH= -64            EFA@EHA E @E=JJEJ FE    = LJ E ?EIIEA          IAIIHE  IE I FH        IJE»  JKJJE I ELA?A ?LEJE IK JKA = IAE
                              JE? IK K JA= @E CH=@A      7H=EIJE?= FAH = AIEA      K?E=JE -1 -41            ?HIEA A= LE= 4= -64
AJH?=CE=HE                                                                                                 MMMAJHAMIEJ
                                                                                                                             /18-,Ì  )4 
                                                                                                                                                                                               

                                                                                                                                                                               I=H@AC=(AJHEJ=OEJ




) ,A?E è ==HA HEBEKJE                                                                                                                                                ) -=I
                                                                                                                                                                          JKJJ FHJ

A= =IA FHJ= FAH E H=E@                                                                                                               .6 4*-46 21145)524-55
                                                                                                                                                                          FAH IFEJ=HA
                                                                                                                                                                          E FHBKCDE
  )JHE =AHAE IF=CE @A?=                                                                                                                                         - 4-)11 2AH = FHE=
                                                                                                                                                                          LJ= ’=AHFHJ EEJ=HA
HA?H@ @E IIJ=A @= I=JEHA 1                                                                                                                                        @E ,A?E=K è ?E
LE?AIE@=? AIIK ?E ?ELCA                                                                                                                                         LJ E K’ =EA @E
                                                                                                                                                                          CKAHH= 1JH = +=CE=HE
                                                                                                                                                                          =KAJ= E JH=BBE? @E E
,-+1 8AJE @E CKAHH= =A     FIIEEEKLEIFEJE@A=                                                                                                                 EJ=HE ?DA H=CCEKC =
FHJA @E +=CE=HE -@ è =     =IA 6H= A FHEHEJ=' GKA=                                                                                                             =IA ) -=I FJHAAH
=HA HEBEKJE =JJH ==      @E BHEHA IKFFHJ =A                                                                                                                  =HHEL=HA E FHBKCDE EE?E
=IA @= ?KE @A?= CE       IGK=@HA @E=KJAEA                                                                                                                    A ’=AHFHJ ?ELEA HE
=AHAE FAH = EE= ?KKE     A =H=AJ @AE LAELE                                                                                                                 I?DE= = ?DEKIKH= A ?=I
@E IIJ=A @= I=JEHA        2H?A@KHA IJ=@=H@E=JA                                                                                                                  @LAIIA =KAJ=HA E L
JA FEù @A IEJ IKFAH     FAH E FAHI=A                                                                                                                         KA @E JH=BBE? @ACE =A
=LH =?DA FAH A @EI?=                                                                                                                                                HAE EEJ=HE «5FAH ?DA =
HE?DA @A’DEJAH=@ 5E       FAH=EA IJ??=CCE                                                                                                                     CKAHH= BEEI?= IKEJ A
LEL HA @E JAIEA =        )@ AIAFE  I=JEA                                                                                                                  IAJJ= @E =H@=HA
,A?E=K==IA=A           J @E K= =CCEH GK=JE                                                                                                                 – @E?A 8=JAH 2EI?A@@= 
HA= ?DA @EIJ= # ?DEA        Jà @E HEBEKJE = = JAIEA                                                                                                             IE@=? @E -=I FAH E
JHE @= ?=FKC              LEAA IH=J= « ?’è                                                                                                                  AJ E F=AIA è JH=
                                AIIK ==HA JH= = F                                                                                                                 GKE A  IE= FHA?
)JJELEJà @E L ?JEK=       F=EA @A F=AIA – @E?A                                                                                                                ?KF=JE» )*15
)?DA EAHE è ?JEK=J=         EE +E== LE?AIE@=?          )?H= =AHAE @= CKAHH= FHJE = @A? IK= FEIJ= @E ,A?E=K
'=JJELEJà @E L @ACE .   @E ,A?E=K – ’KE
0HAJ @A % /HKFF          ? B=IJE@E ?DA FAH?AFE=       IF=C= «3K=@ ?E I
@A')AH=KJE?= IF=C         è ’=KAJ @A HK         E = EJAHAIIE =E     5EIJAE JA?CE?E =’=L=CK=H@E=
= +A H=E =LLEAA @=       HA @ACE =AHAE ?DA F=II=      =E – IFEAC= +E== – ’A
KA@E' I?HI E LAELE      IKA IJHA JAIJA E CE      JA ?=A è ’KJE =@ AI     A= =IA @E ,A?E I E IAHLEE ?EH?=  EEJ=HE
@A?= F? @F '=       H= @A= CEH=J= A E      IAHA EBH=J IK GKA        = IJHKJJKH= @A= =J è @J=J= @A'KE? FEC AK
= ?FE = EIIEA        BH=EE E IJH FI       ?DA IK??A@A 8HHA           HFA @J=J @E )EH +=J =AKLHEC A ILCA @= FEù
IKCE EAJJELE E EE= A     IAII ?E ?IAJ @E CA      =LAHA K ?J=JJ @EHAJJ       @E # =E K’=JJELEJà @E =@@AIJH=AJ = JEH =HE=IK
HEAJH= @F ?EGKAIAE       IJEHA = ACE = IEJK=E    ? ’=KJHEJà EEJ=HA FAH      A = ?=JJEAJ =AHA ’=AHFHJ “/EL=E .=
HA '=JJELEJ=' CEIJE?= A'   A»,===IA=AHA=@E,A         H=IIE?KH=HA = CAJA A          HE=” @E ,A?E=K @LHà AIIAHA @= IKFFHJ FAH A
IAFHA FEK' EJAI= FAH         ?E=K @A?= @=          FHA@AHA @A?EIEE E ?=I      FAH=EE @E HEBHEAJ I?DEAH=AJ A IJ=E=
C=H=JEHA  IJ??=CCE @E      KA@ì I?HI @F ’==       @E A?AIIEJà =  HEJA     AJ @AE LAELE @A'=A== EFEAC=JE AA FAH=
=JAHE=EALAJJL=CEAFAH        CE .0HAJ @A %°          C @E ?ELCAH?E»          EE @E CKAHH= E EE= 1 IEIJA= @E HEBHEAJ IEK
B=HBHJA=AHE?DEAIJA@AE       /HKFF @A')AH=KJE?=          )7411 *1564755             J=A @E FEù LAELE è =’=L=CK=H@E=
AJH?=CE=HE                                                                                                      MMMAJHAMIEJ
                                                                                                                                  /18-,Ì  )4 

                                                                                                                                                                        I=H@AC=(AJHEJ=OEJ




 )HHAIJ
 FAH @HC=
                                                             .@E =JE =KLEA
 = 3K=HJK
 ,4/) )HHAIJ=J K CE
 L=A FAH @HC= = 3K=HJK
                                                             LE= EAH= E 4ACEA                 .6 4*-46 21145)524-55

 1AHE =A JHA @A =JJE E                                                                                                         5??=J= ’FAH= FAH = AII=
 +=H=EEAHE @A K?A
 FAH=JEL A 4=@EE                                                                                                           E IE?KHA= @A HE 5= /EH=
                                   ,HC= HEJHL=J=
 A @A= +F=CE= @E
 3K=HJK 5=J’-A= D=
                                                                                                                                  E BEKA ?DA FHL?ò E ?=I A 
  =HHAIJ=J +=K@E )J       ?DA =LHAA EJH=FHAI
 HE % =E @E +=CE=HE      ’=JJELEJà @E IF=??E A                                                                         +)26-44) )HHEL= E I AJJ @A BEKA IE = #
 HAIE@AJA = =H=?==C        ?AJH =EJ=J @E 3K=HJK                                                                          @E FAH = IE?KHA= ) JHA      AJHE = ?IJHKEA @E
 EI @EI??KF=J FHACEK      5=J’-A= ) JAHEA                                                                            =E @=’=KLEA ?DA         IF@A E =IIE A = ?
 @E?=J FAH @AJAEA A        @A= FAHGKEIEEA I                                                                          ?Fì +=FJAHH= «BE=        IJHKEA @E =HCEE ?
 IF=??E @E IJKFAB=?AJE        IJ=JA HELAKJA @IE                                                                           AJA IE= CEKJE = K         K’=JA= =IIE= @E K
 1 H=C= è IJ=J =HHAIJ=    @E D=IDEID A ! @IE @E                                                                           FKJ @E ILJ=»  D= HE     AJH A A
 J @F K= KC= IAHEA        =HEK==  E=?E                                                                            LA=J ’=IIAIIHA =E =LHE
 @E =??AHJ=AJE ELAIJE       @E FHA?EIEA A #  AKH                                                                          FKE?E 5A=IJE= 5=       2HJE ?EGK=J= EEE
 C=JELE @=E GK=E è AAHI      E ?J=JE 8--,                                                                              EJK E =FAHJKH= @A=         1 HE 5= /EH= FJHà
                                                                                                                                  ?BAHA= @AE IAHLEE ?DA      EJHA ?JAAHA FHJ=JA
                                                                                                                                  D= @=J E LE= EAH= = FH   IKFAHEHE = # AJHE ?KE
                                                                                                                                  CAJJ FHAEE=HA FAH =        @’=?GK= = IA?@ FEù @E
5F=HEJE E I@E = KEK *A??EK                                                                                                   AII= E IE?KHA= @A HE
                                                                                                                                  5= /EH=
                                                                                                                                                                  GKAA HACEIJH=JA A’=K
                                                                                                                                                                  LEA CH=EA == HA=E=
=LL?=J ?@==J =  =E                                                                                                                                      EA @E K= IAEA =I
                                                                                                                                  +BAHA= @E IAHLEE           IE= @E ?EH?= ! AJHE
641*7)- 5@E IF=HEJE = HALE=J @= CEK@E?A @A                                                                              ’=IIAIIHA D= I??=J        +EGK=J= EEE I A
KEK *A??EK ?@=          'K@EA= FHAEE=HA @A                                                                         @KGKA ’FAH=EA «-       HEIHIA @EIFEEE FAH E
=J K =LL?=J 3K=J         6HEK=A FA=A +HEIJE                                                                         JH =FHEA LAHH= FK        ?FAJ=AJ @E JKJJE A
JH =E @E HA?KIEA FAH      = H= AE ?BHJE                                                                          E?=JE E =@E @A FHE       GK=JJH E JJE @AE =LHE A
=LAHA FHJ=J LE= GK=IE         @A'=LL?=J -HE? AH                                                                         JJ K EFHJ=JA F=I       ?FHA@ =?DA CE
 E= AKH @=A ?=IIA        ?KHAE IE =  FHA                                                                         I =L=JE FAH = HE?IJHK      IJ=E=AJE @E ?FA
@A'=AHC @A 2LAH @E      IE@AJA @A= KI '=                                                                          EA @AA FAHA FKE       JA= )=I FAH = HE?IJHK
KEK *A??EK KJEE=       @= @A= 5JH=@=' =II                                                                        ?DA @=ACCE=JA E IACKE       EA @AE FJE IK= 5J=J=
@ E I@E FAH =?GKEIJ=HA       ?E=EA FHBEJ ?DA CA                                                                        J =A E@=EE @A         A '# A E B@E @A’=??H
K'=KJ @E CHII= ?EE        IJEL= = ?=I=B=ECE= BE                                                                        JJHA @A » 5          @ @E FHCH== ? E
@H=J= K =FF=HJ=AJ          =E=J= @= +KA @E                                                                            IJ=JE =FFHL=JE EAHE E FH     EIJAH      @A’)EAJA
A '=HHA@=AJ 3KAIJ=         +=CE=HE )??CEA@ E                                                                          CAJJE FAH = IEIJA=EA       ’EFHJ @AE =LHE @A
= ?@== AAII= E           JKJJ = HE?DEAIJ= @A F                                                                         @A JAHHEJHE ?DA FHALA      FHE JJ è @E  EE
FHE CH=@ ? HEJ =        2EE= 8--,               7= @H==JE?= IAGKA= @A’=KLEA = +=FJAHH=                  @ ’=FE=AJ @A         E 8-41+) -,411
AJHI=H@AC=                                                                                                      MMMAJHAMIEJ
                                                                                                                                   /18-,Ì  )4 
                                                                                                                                                                                           !

                                                                                                                                                                          I=H@AC=(AJHEJ=OEJ




2HJLAIA E
                                                                  2AH E FHBKCDE E =HHEL
                                                                  IE =LH= =’EJACH=EA
                                                                  --4/-) 1*1) ,F =                                                                           D= IFEAC=J CE AIF
                                                                  4ACEA =?DA E H=FFHA               1 FE= @A EEIJH =HE                                AJE @A'AIA?KJEL – A I
                                                                  IAJ=JE @AE +KE A @A                                                                         JHA  E FIJE @EIF
                                                                  A 2HLE?A D= @=J              2HALA@A ?DA A 4ACEE IE B=??E= ?=HE? @E K JJ=A        EEE IK@@ELEIE E @ELAHIA
                                                                  FEA= @EIFEEEJà =@ =?          @E #E= HEBKCE=JE FEJE?E E BKC= @== CKAHH= E EE=    FHLE?A = 5=H@AC= IE
                                                                  ?CEAHA E FHBKCDE EE?E          1AHE =HE A LAHJE?A ? E FHAIE@AJE @AA 4ACEE        FHAF=H= =@ =BBHJ=HA GKA
                                                                  A JAHHEJHE @A’1I= 1A      D= E?=II=J E LE= EAH= @E JKJJE E CLAH=JHE A ’ =@   IJ= AAHCA= ? EFH
                                                                  HEIAH=?'èIJ=JEF=II=CCE           IFEJ=HA = FHFHE= GKJ=                                     J=JE FHBAIIE=EJà FAH
                                                                  HEJAKJ B@=AJ=A A             = IJH= HACEA A IFEJAHà @KAE= @= IEIJA=HA           FAH=HA A ?=F @A=
                                                                  EC=JHE @='=IIAII          FHAL=AJAAJA AA A E@KIJHE=E                        A@E=EA ?KJKH=A =J
                                                                  HA == 2HCH==EA             =I?AHà EJHA K= ?=E= @E HACE= ? 2HABAJJKH= A@         JH=LAHI E ?ELCEA
                                                                  /EHCE = 5FEI= GKA            AJE ?=E FAH K’=EA ABBE?=?A A ?@ELEI=                J @A LJ=HE=J @A=
                                                                  ?Eè @A= ?@ELEIEA A                                                                         FHJAEA ?ELEA A @A=
                                                                  @A ?ELCEAJ ?                                                                           I?K= FAH C=H=JEHA 
                                                                  LEJ @ACE AJE ?=E +     CH== @A /LAH A            D= @AJJ 4=IIK A =           I ’=??CEA= = =
                                                                  E ?AC= @E /EKJ= E?=     ?DEAIJ 'E@ELE@K=EA        5FEI= = JAHEA @A'E        ?DAKAGKEEH=JH=FFH
                                                                  4=IIK =IIAIIHA =CE -JE       @E IEJE =@ACK=JE =@ IFEJ=HA    ?JH «,=E H=FFHAIA          J?=?KEJà?=A»
   7= @AA AEBAIJ=EE @ACE FAH=E )?=                   ?=E A ? E @EHAJJHA CA   E ?EH?= @KAE= EE?E ?DA      J=JE @AA FHLE?A A @AE       -I?KIE @== EIJ= AN ?=H?A
                                                                  AH=A @A= 2HAIE@A=         “IFAJJ=” == 5=H@AC=        ?KE I =HHEL=JE E         HEAKCDEJKHEIJE?EAA
1JAHFA== IK )?=
                                                       -924-55

                                                                  /=HEA= =IIE@@= =           E =IA == IK@@ELEIEA       FHJ=JE IKCCAHEAJE           FEù =??HA@EJ=JA HAIJ= A
                                                                  5FEI= D= IFEAC=J =CE =       FAH=J= @= EEIJAH @A      )E= CEà = @EIFEE        E@KIJHE=E
                                                                  EEIJH=JHE ?=E E FH      '1JAH 6KJJE @'=??H@     EJà @E =?KA IJHKJJKHA –        .4)+-5+) ++0-,,7
1JAHFA== = EEIJH 4=E IK @ABAHEAJ
== +HJA @E /EKIJE= 7A FAH E =?=J HA?KFAH
@ACE =EKJE @E 5J=J ??AIIE =’)?= @E 2HJLA
IA '# EEE «-LE@AJAAJA  @E?A AHAK
@A’7@?  IE ECH= = IEJK=EA I=H@=» -64




,= JKJJ= ’-KHF=
E JKH BH= CE DJA
) 816À 7= JHAJE= @E        = =@@=A= FAH FE JH
FAH=JHE JKHEIJE?E @E .H=     =HA A ?=FKC C=K
?E= /AH=E= 5F=C= A          HAIA A LEIEJ=HA A IJHKJJKHA
1CDEJAHH= I E 5=H@A       ?EJJ=@EA ,=E I=Hà =
C= @= CCE A BE = @A      LJ= @ACE =AHCDE @E )
E?= FAH K JKH @AE FHE      CDAH AJHA @= FA
?EF=E =AHCDE @A’1I=      HECCE IE IFIJAH= = +=
A’=EJ @E K FHCAJ        CE=HE = A@EJAHH=A
J EJAHHACE=A @E FH        5==J =JJE= J=FF= =
EA @A IEIJA= ?         8E=IEEKI FH= = 6
CHAIIK=A                       0JA ) ?DEK@AHA K MH
   ,= E= @LA I =J       IDF = +LAJ @E 5=
JAHH=JE EAHE E F=HJA?EF=JE     /EKIAFFA ? ’=IIAIIHA
= JKH LAHH= =??          = 6KHEI +HEIFE
F=C=JE GKAIJ= =JJE= =          .4 




’1I= @A 5M B@
’111)618) 5 ?EH?= $      EEE=JEL= = AJà CEKC
E I?E @E 5M .@ E 5=H      E JHA?AJ FE=A @’1J=E=
@AC=$@A=FHLE?E=          = +=CE=HE D= HEL=J @=
@E +=CE=HE A JJ BEH= A   K AIA CE HC=EIE @E
?@JJA ?EA' E CHKFFE      HAJJELE A E=J = K
?=E @E I?E ?IJEJKEJE A    L= BE@K?E=HE= )= +IIK
'EI= ACE KJEE @EA?E       ?DA CKE@= E ?EJ=J @E
=E '=II?E=EA ?DA        ?@JJ= A @=E HEKE
GKAIJ'= BAIJACCE= E #         Hà ’=IIAA= @AE I?E E
=E @== =I?EJ= ? K=       LE=A + -64
AJHI=H@AC=                                                                                                             MMMAJHAMIEJ
                                                                                                                                        /18-,Ì  )4 

                                                                                                                                                                             I=H@AC=(AJHEJ=OEJ




)KI
@’KBBE?E                     -KH=KE= A )E=I                                                                                                                        1 =HHEL
                                                                                                                                                                        E B@E
5FEIIK
EFKJ=J                      E @H== E LE= 4=                        .6 4*-46 21145524-55
                                                                                                                                                                        = =LH
                                                                                                          
1 24+-55 2HE= K@EA      ) 246-56) = @EIFAH=E                                                                                = IJJI?HEEA @AE IE      -+1) 5=Hà =LLE=J= =
= @A FH?AII ?DA LA@A      A @A 5K?EI D= E ?HA                                                                                @=?=JE ) B=H LEIEJ= =E =L   HALA = IA?@= JH=
EFKJ=JE ’AN ?IECEAHA     LAH@A @AA JKJA @ACE FA                                                                               H=JHE -KH=KE= ?DA         ?DA @A .@ @E E?H
HACE=A )@HA= *E=?=      H=E @A’-KH=KE= K                                                                                 D= JH=I?HI = IAJJE       ?HA@EJ FAH E =LH EIJE
HA@@K A 'AN 2HAIE@AJA       @E GKAA @A= 4?M                                                   1 =LH=JHE @A’)E=I        = JJA E JA@= @=L=JE       JKEJ ? # EEE @E
@A +IECE HACE=A       = =?DA E E=? @AE ?=                                                  EJAHAII=JE ==              = F== @A +IECE        AKH @== 4ACEA 5=H
/E=? 5FEIIK =??KI=JE      E?E @AE =LH=JHE @A                                                    LAHJA= K JAH @E         HACE=A EAHE IAH= ?'AH=      @AC= FJHà ?J=HA IK
@E =KI @'KBBE?E A KIKH    ’)E=I ?DA EAHE FAHECCE                                                 H =HHEL= @= 5K?EI        =?DA =HJ= 6AIJ= ?=@E        EEE @E AKH FEù =
F=EA @E BKEE FK      D= FHJ=J = H I                                                                                 @=J= IE@=? @E 1CAIE=I        GKJ= F=HJA HAIE@K= @A
E?DA 1 HA=J ?JAIJ=J   E@=HEAJà A = H LAHJA=                                               IJEFA@E =HHAJH=JE = –       @A ?AJHIEEIJH= 2AH IJ=    =@ FHA?A@AJA L=K
= *E=?=HA@@K HECK=H@= E     IJJ E FHJE?E @E LE= 4=                                               @AK?E= E IE@=?=JE        IAH= =A  HAIJ= L=E@       J=EA = IJ=J =JJK=A
B=JJ ?DA IJ=JA BI    7 JAH @ACE JHA EA                                                 I=HAAH IJ=JA KI=JA FAH      'E?JH ? A HC=E      EJH =E  EEE @E
IA IJ=J @E?DE=H=J @A?=     =LH=JHE )E=I =HHEL=                                                   A IFAIA @E =JHA IJHKJJKHA   =EE IE@=?=E ='=IIAI    AKH
@KJ @== +HJA @E +=II=    @= 5K?EI A @= ?EGKA IAJ                                                 @A')E=I = @A=         IH=J HACE=A ='1@K         ’D= =K?E=J '=I
EA A KCE @A         JE=A FHJ= =L=JE K                                                   .@=EA 5JAB=E= 4=       IJHE= ?L?=J = I?HI=      IAIIHA = =LH .H=?
 $  IE AH= @EAII      FHAIE@E @=L=JE == IA@A        A FHJAIJA @E EAHE                     @=                         IAJJE== @='=IIAIIHA        =?= @E HEAJH @= 4
@= ?IECEAHA HACE=A     @A’=II?E=EA E LE=A                                                   )@ E?HE=HA =?H FEù E    I?=H +DAH?DE A KJEA =         = 5=Hà FHA@EIFIJ K
2AH GK=J HECK=H@= 5FEI     2AJJ = +=CE=HE FAH I    CEA AA I?HIA IAJJE                   H=FFHJE IE@=?=E ?'è E      GKAIJ FKJ FAH FHAF=H=       KL =LLEI ? @E
IK =LHAA AII @E @=     A?EJ=HA E F=C=AJ @A      =A D= =KJHE=J A                      KL 4AC=AJ @A          HA = HEKEA @A ! =H      BE?DA ECEH=JELA HEIFAJ
HA IKEJ AIA?KEA ==     CE IJEFA@E =HHAJH=JE H=    )I = F=C=HA =')E=I I                  FAHI=A FHA@EIFIJ          = EEIJAH @A ILE      J = FHE =@ FAH E
IAJA= @A= +=II=E      @KA AIE A E HEIFAJJ @AE    A @LKJA = F=JJ ?DA                      @=')E=I =E=A A =@J    KFF A?E?                GK=A I =HHEL=JA
A 8                      ?JH=JJE @E =LH = 4A    BIIAH KJEE=JA FAH CE                  J=J IJ=JA =?DE          .4)+-5+) ++0-,,7              ! @=@A -64
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011
Metro del 24 marzo 2011

Más contenido relacionado

Destacado

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Destacado (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Metro del 24 marzo 2011

  • 1. ,7- 86- 5+)4 7+) )4/-6-4 - /1- ,1 *746 + .)++01-661 ) 56-) ,1 1 “,221 7 +1/1 51 È 52-6) 5FAJJ=?E - 81 5/)6-” 5FAJJ=?E E GKJE@E= CH=JKEJ 5)4,-/) CELA@ì =H MMMAJHAMIEJ E ° =N !° AJH è IJ=F=J IK ?=HJ= HE?E?=J= 2AH 6KLENA@@K 1 ?=@ =L=A /KAHH= E EE= KBAH= E =K= F=II= E ?IECE ?K=A = L=HE=JA ?DA @EBE?= E FHCAJJ A@EEE L= =’1J=E= 1 J= @E /DA@@=BE =H@= ' IFA@=A @E EIKH=J= ’1I= è FHJ= FAH E FHBKCDE 2HE FE= A 5=H@AC= IK ?A JAIEA =JEIIE= E =CCEH== =?= E KAH AC=A EJ=J .@E =JE =KLEA ’FFIEEA =JJ=??= ?’è K= BHAJJ= FHA??KF=JA @= F=HJA @A +KA +H=?= LE= EAH= = +=FJAHH= = 4ACEA I??= = AII= E IE ?KHA= @A HE 5= /EH= E BEKA = LAHJA= ) FHAIE@E @A’-KH=KE= IE è =CCEKJ= ’)E=I E @= GK=A F=HJì E @EI=IJH +H=?= = FHJAIJ= 4K= E I@E =E FLAHE @AE @EIFAH=JE =LL?=J ?@==J IJJ E FHJE?E 3K=JJH =E @E HA?KIEA FAH =LAHA IJJH=JJ E= AKH @=A ?=IIA = @EIFAH=EA @A @A 2LAH @E KEK *A??EK +H=?= 5K?EI D= E ?HA LAH@A @AA JKJA @ACE FAH=E @A'-KH=KE= K @E =HAJH GKAA @A= 4?M 5E= J I@@EIB=JJE = =?DA E E=? @AE ?DA E /LAH =E= HAE ?=E?E @AE =LH=JHE JACH=J E B@E FAH @A')E=I ?DA EAHE D= IFAJJ=? A = ?KJKH= FHJ=J = H IE = FAH?Dé BE=E=HE ? @=HEAJà A = H LAH ’=KAJ @AA =??EIA JA= IJJ E FHJE?E @E IK= AE= È =JEF=JE LE= 4= 7 FAHEC ? FAH?Dé = =??DE= = CE @E @H==JE?= FH @E= KI=HA FAH K JAIJ= FAH IA?EJ=HA LAH?E A = AE= è CEà I?? @E LAHJAA ?DA ?=H= IE FJAL= JH H=E L= =L=JE @= L=HA =JHE IEIJAE +DA I IAJJE=A - ?DA = A IEC=HAJJA FFKHA CE =H FHIIE= IAJJE== =AJE A ?AJH=E K =FFH@AH= = 4= ?A=HE 5=H@AC= 7 @AE @EFA@AJE @A’)E=I A IK IB@ E ?=I?DE @ACE FAH=E @A’-KH=KE= 4*-46 21145)524-55 56-.)1) ,18-4616
  • 2. AJHFHE FE= MMMAJHAMIEJ /18-,Ì )4 2=CEA = ?KH= @E 5JAB=E= ,ELAHJEJ A +HEIJE== 5=L=CE EJ=E=(AJHEJ=OEJ )EAJ=JA A BHA =AHAA @E /DA@@=BE 1 4=ìI =H@= ’IFA@=A @E EIKH=J= 1*1) )EAJ=J= ’=LE=EA @A AMI #° CEH 4=ìI IIJEAA = /H= *HAJ= C= AA F=HA @A CAAH=A @A = 4=B /HAC *=CMA «= H BH 3KEJ CEH @A’FAH=EA = =AHA= AIEIJA FEù ?A BH “@EIIAO ,=M” @F ’=FFHL= = ?=JJAJA D= @AJJ = /EE= EA @A= HEIKEA K '%! @A +A @LA I @E =IA E ?=? ?E= HEJ=E?E E H IEIJA= @E A LEJJEA 5A?@ E 2AJ=C 2=?A A =JJ=??DE @EBAI= EJACH=J= A A HAJE @E ? = EIIEA EJAH=E=A =@ A ?JH I ?Iì @A D= ?=KI=J LEJJEA JH= E ?ELEE CH=@=JA ?DA FIIE= FAH=HA ? HA=JEL= EFKEJà IK= E ?DA = ?=EEA D= =?E=J A E=» )CCEKCA@ ?DA 6H=@ A = = @LA I @E =IA A BHA 6OFD HEJ=E?E JAC A BA@AE = ?A JHKFFA @E JAHH= EE?DA IJJ I AJHA E AJ @A= ?=EEA IAHL=EA A I FHJE =@ =JJ=? D= =H@=J E F== @E ?=HA «CE LJ= ?DA E=??E= /DA@@=BE A ?FAII EEJ= ?ELEE =JJ=??= ?AJHE =EJ=JE» HA @E *= A )E= @= @LA =LAL= ??=IEA ?DA IE è FHAIAJ=J= F=H=J =HJA@ì JJA -64 E IAH=J= GK=@ E J= CLAH= *=H=? == JELE D= ?EH?@=J A =H @=J ’IFA@=A @E EIKH=J= @LA CEà @KH=JA E CEH IA?@ A IJHA BHA )’1J=E= E ?=@ =L=A )2)24-55- BJE A@E?DA EJAHA E ?A??DEE 1*1) ’1J=E= =LHà E ?=@ = = A@E=EA @EF=JE?= è JHEKJ CEIJE?» = .H=?E= ?DA “4=E@ =FFIJ=JE AE @EJHE D= IF=H=J ?JH ?DEKGKA AJH=I L=A @A= =J IK’A=HC @E =HE == EE= ?DA I=Hà =BBE@=J HEKI?EJ= = ?ELCAHA =?DA ) =H= ?DA FKH ?HEJE?= IK’EJAH IE AH= FFIJ= = JH=IBAHEAJ @A ?=@ == =J D= IJJ ?JH=HE IA A KI?EIIA @=’A@EBE?E 6=J ?DA FAH E FHJ=L?A @A ?IECE =’=EH=CE 4E=@ 8AHE A F=HJA?EFAHà == EIIEA ? JHA LAJ EEJ=HA D= BBAHJ ?EGKA =LE @= CKAHH= A K IJJ=HE EA=J ?DA ’)A== =IIK AHà = «CKE@= FEJE?=» @A= ?= = A” =E=A @ACE EIHJE E ?A??DEE =LHAAH K??EI $ FAHIA 3KAIJ IJ=JA E @KA =JJ=??DE =LE @A= =HE= JH= ?KE = FH J=AHAE /=HE=@E D= @A?EI ’) A== A LAHJE?A @E EAHE AJHA @= KM=EJ A @== /EH @=E= D= @AJJ E FHAEAH HEJ= E? +=AH =HHELAHà K «? EEA = K «HK JA?E?» ?Eè ?EH?I?HEJJ == FE=EBE?=E A A @A?EIE=A -64 75) *=H=? == LA@A «?JH=@@E A =JHA @= @ EE» JH= E IK A JEEA 1IH=AA JH= ).2 FAH = F=?A A E IK H @EA ?A ?= E HALA @=JA E ?=F @E EJAH LAEHA EEJ=HAJA E EE= «/E =AHE?=E D= @AJJ I= ?DA A A IKE KI HJE E 5EHE= 5141) È @E # HJE BH= D B=JJ =BBE?Dé FAH 154)-- 1 JAHHHA JH= @ H=E @= /== A @KA @ELAHIE ?KE K= =E= @E IA E?AJE F GK=JJH =E = /AHKI= H=E@ @E 6A )LEL ?DA =LAL= =E E E=?E @A LAC= =II=?H=JA AA @LA K= = FHL?=J = HJA @E I?JH = BK? ?DA IE è @= K @EJJ=JHA ?DA =I?IJ= E K= HI= JJ F=AIJEAIE JH= ?KE ILJ EAHE = ,=H== LKA HAIJ=HA =JJ=??= FE==J= = K= BAH=J= @KA =EE 7= IEJK= ?DEAJHE = IK@ @E ,= J = FJAHA» -64 @A’=KJKI =’AJH=J= EA ?DA E LE?AFHAEAH =I? JH= A BHA @E IE ??E@AJ=A @A= +EJJà EIH=AE= 5EL= 5D= ?KHA= A CE =JJELEIJE )=HA = 5=J=èAIFI==AJHA@A F?DA HA FHE= @A’A @AE @EHEJJE K=E /E =J FAHECCE K??E@A@ IFIEA =LAL= @ABEEJ JELEIJE IE AH= H=@K=JE -L=?K=J= K= @= @E #' =E A BA HA@ =A # FAHIA IEEA=ECEHEFHA?A@AJE ’FAH=EA 2E .K = BAH=J= @A’=KJKI @LA è =LLAKJ= ’AIFIEA FAH ?AAH=HA E BKAH= A @E @KA @AA LEJJE = JHHA -H= @= % ?DA IE LA HEBE?=L= =JJ=??DE IEEE I A ’=JJAJ=J è IJ=J =JKH=A =E ?HEEE @E 1IH=AA» AJJ= = ?@= =H=HE? =JJ @E JAHHHA» AJHA E FHAIE@AJA 7I= A @A’=II=J @A= FEE= == I?DA= @E -EBBA = JH=CA@E= =HHEL= E K AJ @E =J= JAIEA JH= IJ=J AH=E? A@ 0= HELA@E?=J = = ED=@ 1I=E?= JH=EJA E IK FHJ=L?A )K)DA@ = @A FHAIE@AJA @A ’)F )K =A A @A FHAEAH 5== .=OO=@ *=H=? == D= =LLAHJE J ?DA 1IH=AA «?A CE =JH 2=AIA D= K @EHEJJ =HE =LLAKJ =H JA@ì JJA -64 .4)+1) -H= K B=I ==HA GKA ?DA EAHE =I ? KLE =?E @E D= @ABEEJ K= «HEIFIJ= I?= D= @AK?E=J «E @E =KJ@EBAI=» -64 1 ;AA =A D= FHJ=J = ;-- )FFHL=J @= FEE= = AL=?K=HA = /AH=E= ,KA HIAJJE F=HE = @E HEAHC= E 2=H=AJ IJ=J @’A JKH -EBBA = 2=HECE @=E JKHEIJE ?DA = =B 2HAIAJ=JE EAHE 9EE= A =JA AHCA= @E ! CEHE @A?HAJ=J LAAH@ì @= B=L= A LAHEBE?DA IK F=?? IIFAJJ HE /HACH A )AKJ A IK E6KAI FHAIE@AJA )E )@K=D 5=AD = FJAHA @= ! JHL=J IK FE==A =E 1AHE A JAJ=JEL @A= JHHA LE?E = /-4)1) ,F = HJA /* 3KAA JH= E FHE?EFA 9EE= A =JA @E F=?=HA = HE?DEAIJ= K @AE FEE D= ?DA D= ?II ’-KH E@@AJ I=H= A FHEA A @ECE @E IKA @EEIIEE D= B @=J E IAH=J= AIEJ A F= @E KJ ’HIAJJ F= J=E ’=K@E @A’EJAH= ?AHEE= ?DA BAHJ K HABAHA@K C=JEL È E IA?@ HA @A @E *AHE A? IE ILCAHà E ' =FHEA =’==E= @E ?IJEJKE=A AAEE AFEI@E @A CAAHA ? @KA KLE ?K??EE 9AIJEAIJAH I=Hà EB=JJE @EIFEEA F=H=AJ=HE A KLA A @F GKA FHJE = AJH=HA A ?K IK E6KAI AJH F?DA HA @= Iì AAEE FHAIE@AE=E @A $ BAH=E A HA @AE JA@AI?DE IE ?DE== I 5=Hà =?DA FKE?=J E ?@ A LE @= JAAHIE AJH = BEA = JHHA AH= IJ=J= /HACH A )AKJ =JE EA @=’AJE?DAJJ= ,A??= 4A?H@I = @A’= ’FFIEE AL=?K=J= =JHA @KA L I?HI $ @E?AHA = IJAII= ?DA A ' IE ??KFò @A =JHE A FAHò è EJA JA A IAFHA FAH ==H @E HEAHC= I E JH= =@O ,E== A +=H @’1CDE E=J= =@ =AJ=HA = E = -64 EAHE I IJ=JE FHAIAJ=JE JAHH= A ?DA A ''% FKE?ò E ?@ @A FHAI= -64 = FKE? -64 /HACH A )AKJ D= JHA AIE BKAH=A @E =@O , -64
  • 3. AJHFHE FE= MMMAJHAMIEJ /18-,Ì )4 ! 7JEA BJ @= BHJA ).2 ).2 ! ).2 1ECH=JE è ?=I FAH E JH=IBAHEAJE ,F HA @E =JJAI= IK FHJ=JE E 5E?EE= E FHEE ECH=JE 8AHHà H =FFE?=J= = *IIE.EE l )2-,75) 2AH IAE HA ?A JE=E= @E EECH=JE I HE=IJE ==II=JE IK= @E AKH È = FAH@EJ= A?E?= =?DE= @E =FA@KI= = IJE=J= IK= CK=H@=HA @= J= = = FAH=A= A@E= @E LA 5= =H? ?DA E =IFAJ K JKHEIJ= E GKAIJ l J=L= 7 @EICKE@ JA?E? FAHE@ @A'= FAHAJJAL= H @E = ?=KI=J= = JAHHEJHE @E I?E=HA'EI=2EIEè?=FEJ 6H=F=E FAH = ?DEKIKH= ?DA E @EICKE@ ?IEIJAL= @A I?= ?ELEA @E A B=JJ ?DA AIIK =LA *EHCE L= ?KE?=J = ?= ! l @=JA @LA =LHAA @LK @A= IE@=HEAJà @E EA J FHJ=HE 1 JKJJ AJHA A ?=J=AIA @LA E 8EE 'AAIE= ?=HHAJJ= @E @E =A =LAL= FAHò @A?EI @E 1 AJ -KHBECDJAH EJ=E=E IE =FFHAIJ= =@ IFAH=JE =FFH@=L= = FH JH=IBAHEHA E HE?DEA@AJE =IE 1 FHEE ECH=JE LAC JH=IBAHEJE IK= 5= =H? .4)+- 24-55- =JJAHH=HA @F = EIIEA =’=AHFHJ J '=LLE @AA FAH=E - ELA?A E ECH=JE «I IE?EE= @E 6H=F=E*EHCE -64 E @E JH=IBAHEAJ è ?=@AIJEE» D= IIJA IACHAJ=HE ='1JAH =@=J EI?E EI= KJ E EEIJH @A'1JAH =JL= D= @AJJ ?DA 1 5A=J =FFHL= = FHJ=AHAE BH=?AIA +D=HAI @A /=KA = FE E FHEE ## @ACE =HE ?DA @=E HE «I IJ=JE E=H?=JE HE =LEC= AA =?GKA @A A@EJAHH=A È JHA #E= ECH=JE H@= FHLAHà =@ =@=HA E 6KE ?DEA@AJE =IE» « ?'è EA EF=HJEI= IJ=J= ELE=J= FAH IIJAAHA E H=E@ =AHAE ? BHE?=E ?DA @= CEHE =IIA IE= @F E B=EJ JAJ=JEL K= FAHI= ?DA =E= ?E@AJ=E ?JH A BHA BA@AE = K= @E= 'EI= I F=HJEJE @E EAHE FAH ?AH?=HA @E JH =L==J @=@=» CE 4= E 5A=J D= =FFH =H /DA@@=BE -64 '=HHEL @A= KEJà @A= L=HAK=??H@?DA=HCEE D= HEIFIJ E IE@=? @E L=J ? #$ LJE = B=LHA =HE= EEJ=HA è IJ=J I= A F=HJAA AE H ? EA /EKIAFFA +=IJ= # ?JH A K'=IJAIEA ! 7 HEAA EE? FHJACCA @=E ?A??DEE K ?HJA @E ECE=E= @E FAHIA AA IJH=@A @E *AC=IE 0= =EBAIJ=J = B=LHA @A’EJAHLAJ ??E@AJ=A -64 KJ=J ?A K ALAJ @= CE =EJ=JE BE @= =JJE FE==JE IKCE I?CE 5 IJ=JE FHJ=JE GKA BHJE«IE=FFE?DAH=A FH?A@KHA FHALEIJA @== *IIE.EE IIE= E JH=JJAE AJ AE +EA A E HEF= E= ?DA D= F=H=J @E K= «FHAI=ECEH»1IAH=J== JHE $% I IJ=JE JH=IBAHEJE AE +EA @E *=HE .CCE= A = HEIKEA @A= =C CEH== IK'EJAHLAJ E EE= EJACH=J= ? = HE IKEA @A 2@ 4AIFE IJE FHEE ## = LE=CCE JHE» )= +=AH= E IJJ +HJA -64 JA =JHA EE
  • 4. AJHEJ=E= MMMAJHAMIEJ /18-,Ì )4 2=CE= = ?KH= @E HA /H=IIE A 5JAB=E= ,ELAHJEJ EJ=E=(AJHEJ=OEJ “5K K?A=HA @A?E@AHA 1JAHLEIJ= = AJH JEEA E HALA 1 IK è E @E?=IJAH ?DE=LA FAH A FEJE?DA AAHCAJE ?DA = IK= FIEEA IK K ?A=HA è IJ=J= FHE= FIEJE EAHE @= IFEJA AJELA” L= FE FEù ?=KJA=JEL= 1 EEIJH IFEAC= = H=JHE= A I’EFAC= IKCE E?AJELE =A HEL=EE EEIJH 2HAIJECE=? E =?DA = F?DE ?DEAJHE CE= IFA?K=HA IK IAJJHA @EI?HI K?A=HA è HE= @=E IJHE ?BEE È IJ=J HEFHJ=J K IK IB 7 = @E F=KI= @=J @E K = è ?DA K?A=HA HEL=EE C ? E EEIJH 6HAJE LAJA =IFAJJ=HA ?DA '@= 1 JKJJE E F=AIE FEù E@K E ?KE AE IAH=L= FHA??K 4= 1 +@ D= =FFHL= 1 IEJE @=L=JE AJEL= IE= F=II=J= A IJHE=E=JE HEL=EE A F=J= FEù FAH E HEIKJ=J AAJ J E @A?HAJ ?DA BEII= = 2== +DECE OF=II=HA E HABAHA@K K?A=HA LAC ?IE JH=A ?DA FAH E K?A=HA “H=@ =F” FAH = ?=E = H=JHE= E?E@A IK HABAHA@K È K= @AH=JA AAHCEA FKEJA ?Eè = AH AEIIEE @E È IJ=J ICH=@ALA HE CE=HA ?LAHI=EE FHE =EA @AA ?AJH=E K ?A=HE IFIJ=@ = ! “È K= JHKBB=” I?AJ= @E HAIFI=EEJà A + ,= E CCE E K L=JA A FKE?=HA IFA E JAHEA FAH E 2E= 4) «2EKJJIJ ?DA HE @E ?=KJA= ?DA E CLAH ?A=HA ?'è A CE E?A 5JAB=E= 2HAIJECE=? E E IAH= IA FHCH==JE? + =@=HA ACE AEE D= B=JJ =?DA FAH E HE JELE FAH A HEL=EE I HE 1 HABAHA@K = GK= JAFH=A=AJA FAHò =HA» + GKAIJ I IFAJJ = K'FEEA FK BH= E FEù =JE @'-KHF=@ABEEEA @AE KLE E A E HEBAHEL HEI?DE= @E E /LAH D= ?BAH=J C= E 2F 8E= E E?= ?FHAIEEAJA =E ?A CCE E FH ?AJELE = BEEAH= ?H HAFE?=HA A ?@EEE ’=K?E=J= “H=JHE=” IEAA = AC=EAJA FHA??KF=J= A EGKEAJ= CH== FAH A HEL=E HA HEI?DE A ?HH HE @A= ?IKJ=EA FIJ K @A?HAJ ACCA ?DA ? 9MB A /HAAFA=?A D= 8=KJAHA E HABAHA E @ALA CK=H@=HA J= I?DE CE ELAIJEAJE E +DAHO 5E @LHAA CA= FAH K = CE ABBAJ FHJAIJ=J IJJ 2== @K ? IAHAEJà = E =JJAHò FAH GKAIJ ?HI 1 KLE E?AJELE I= @A?E@AHA IK K?A=HA IA JE @A @A?HAJ IKA ?= +DECE «?JH = H=J AJ @E= =?GKEIE 3KE@E I=H= ?BAH=JE H= EFHJ=JE E E = E ?FHAIEEE ?@E E=EE @AA ?AJH=E HE= JHKBB=» ?DA IIJAC HA JKJJA A EBH=EE CE E?AJELE A= ? GKAE @A HAIJ E=AJE @E K E?E +BAH=JE ELA?A E @A FJHAA EBE?E=HA E IK GK=J =??=@KJ E 5JE= =LH=@ = J=FFA @'-KHF= @A?HAI?AJE @AJA E ?HI = FHEHEJà FIEJ =E=A FAH HABAHA@K IK K?A= /E=FFA A ?BHJ=H?E BH=JA ? E ?ACDE 4 FAH?Dé @A?HAI?AJE I E AH= A HAIJ= = I=KJA A = IE IJ??=CCE A E HK @A HA 2HFHE EAHE E CLAH ? '-KHF= IK= IE?K = A /== FAH CEKCA ?IJE @E EIJ==EA A HE ?KHA= @AE ?EJJ=@EE ’)CAE= FAH = IE?KHA= D= BEII=J E LJ HA= @AA ?AJH=E =JJELA HA AJH F?DE CEHE == JAE= ?DA AIIK L 56-.)1) ,18-4616 K?A=HA ! CEKC -64 )?GK= H=@E=JJEL= = 6O “2Eù FHAIJ = /AH KA FAHE?I= =E= KI?EHà @= 1 EEIJH @A= 5=KJA .=E “AIIK= K?A=HA ACE KA JIIE?= E ’1J=E= 5 I ?HHAJE /1)22- 1 CLAH CE=FFA @E E@E H=@E=JJEL @FFE HE è KI?EJ BK @=E HA=JJHE A I=Hà = ?=J=IJHBA @’=HE= ? EE= H=@E=JJELEJà FAHE IA D= H=??=@=J =E ?EJJ=@E HEIFAJJ = ?IAJEJ 1J=J ! @A’EFE=J A ’)CAE= E D= EHHEA@E=E ?I=” = .A@AH=EA @AE B=H=?EIJE IA E @E 6O @E KJEE=HA CE 7I= D= ??=J A E JAH=E=A FAH ’AAHCE= C== K «EHH=E=A A FAHE?I» =K ’=?GK= ?HHAJA FAH E A=JE FHJ=EE @E =JJA A LACAJ=E =JE?= D= HEAL=J KLA AJA IAC=J AJ @E HE?DEAIJA @E F=IJE??DA @E E@E ACE EFE=JE E@HE?E @A= ?= @=A FHABAJJKHA FEù LE?EA BKHEKI?EJA @E H=@E=JJELEJà K= KL= AH=” @= KI=HA ?JH A H=@E=EE FEJ=A è IJ=J HEAL=J K ELA == ?AJH=A @E .KKIDE= 1A -64 -4- +)+-1-4- 6-,-5+
  • 5.
  • 6. $ AJHEJ=E= MMMAJHAMIEJ /18-,Ì )4 F=CE= = ?KH= @E HA /H=IIE EJ=E=(AJHEJ=OEJ JEEA E HALA 5J=C=J= = ;=D 5AE =HHAIJE FAH IJH=@= E ?IAJ= *756- 4EF=IJ 4) 1 EEIJH /== =I?E= ’)CHE?JKH= FAH FAH BE “FEH=J=JE” B=J=I= 5)-4 = CK=H@E= @E BE == D= =HHAIJ=J JHA @E +565- +=H 4EAE FHAIE@AJA IKAJH=HA = @EEIIE 4) = = IAEA @A “,F GKAIJ IK? FHJ=J =L=JE = ?JH HECAJE @A= 2HLE?E= @E @A +@=?I =HE *@E A @E?=IJA 6HEK=A @E 4= D= EE ?AII ?DA =FHA = LAHIE= E H=FFHAIAJ== 5=AH A JHA EFHA@EJ H @AE *AE ?KJKH=E ) EJ = JHA @E HE?AH?= @E 2B= = I?EAJà ?DA D= @E HE FAH =LHE FKE?E F= +’è LKJ= K= LEJ= FAH ’)CHE?JKH= =FFH@= ;=D «= FHIA?KEA A IJH=@= = JKJJE E @A IJHEKEJ E BE E 1J=E= 1 C=JE = =E AIACKEJE A =@EHA A KIJA @E F=IJE ’AN @? 5=LAHE 4= = HEFAJEEA @A= LE= JAJHE @E @EHEJJE E FKJ B@=AJ=A è = ==EA AH= IJ=JA ALE ?= @= ?AH?E A H= LE ?DA EAHE =JJE= D= CEK EA @AE @EHEJJE @E IBHKJJ= FHIIEE EAJJELE HAIFI=EEJà@EKJ @AE=JA == 2H?KH= = =AJ=JA ?DA GKAA E H=J @= =FEJ= 1 ?= AJA?E?IKBE HA @E HE?AH?= A HA@AHA ?DA @= )CA 8=II= E @ACH=@=EE I K I==I F @A 5J=J A’??= “)KJ -O” A@E=JA E I=H= /CA A @EIFEEA’=??AII=EIEJE IE@=? @E 2E?= K??EI I FAH E ?IK=JHE IEA D= AIFHAII «HE ?AC=AJ =E IEJE HEFH ;K6KA” ?DA EAJJ E HAJA I?HI IAJJAHA /E E IE= = B=LHA @A IAHLA @E FFHJKEJà» @K?AJE E JKJJ E F=HJA 671 +)1/1-41 24-51,-6- BE “FEH=J=JE” IFHLLEIJE E@=C=JE I =??KI=JE @E '=EAJA E FHA= IK= E= =KIFE?= ’FAH= @ELAHIE @= IEJ KB ,1 2- /)6- 16)1) @E CE JEF @E =KJHE= FA?K=J =CCH=L=J A ? è ?DA A KLA KIJA @ @ ?DA IE ?DE=HEI?= GK= BE?E=A @A BE» EA@=F=HJA@AE@AJAJ JEK=J JAJ=J FA?K=J LHAAH AIIAHA CH=JKE J FHE= = FIEEA =K?E= = FA HE @AE @EHEJJE» 1 6HEK=A A B=I ?JEK=J E =JJ JA 5E HF J B= @A AEEIJH «?DA D= /=JA 1J=E= I?EAJà ?DA @= HE ?EA=JCH=BE?E «7= D= HE?I?EKJ ’EFKJ= FKE? FAH = =?=J= ?EAJA I FEù FE? K= FA@A= FAH CH=LE =E IACKA A ?JHLAHIEA IAJA= ?DA D= FHA EEJà @E ;=D E GK=J AIA?KEA @AE =LHE FAH ?A A ?IJ= @E FEù EFKJ=EE» ??HI AC=JA == FEH=JAHE= E ?A@AJE A @ IFEA CAIJHA @A IAHLEE @E HE = FHLE?E=A +=I= FII IAFHA F= AIJAH E =II?E=EA A FAH ?J @AE FH@KJJ C=FA/=JA1J=E=?DAD= ?AH?= IK MA -64 LAE+AI -64 C=HA E ?EJJ=@EE =BEI= -64 ,’=??H@ = E ?EJJ=@EE L= =?DA A@K?=JE = FH +=I 4KO 2AH E JKH=JA ) *AHC= F=H?DACCE CH=JEI J=HIE @= ?=I= = KIJ= FEù HAIEIJAJA A E B=JJ ?DA 4) = +=AH= @ALA @A= F=C=HA IA IAL=HA E ?BEJJ @E 1@E= ?DE== K IA D=E =KJ A E?E AAJJHE?DA B= FKò BKE=HA @= =JJHEKEA ?JH E E?AJEL 6HEK=A @E E= FAH 1) '1@E= LKA FH 4) *AHC= ?E @à 'A JAIJEE=HA 'EFAC = A KIJA L= E ?=I 4KO ?DA LA@A J=HA ='K = GKAIJEA IAFE E ?KA D= @A B=LHA @A= 6AHH= 1 9MB F=C=JA @=E ?IK=JHE *AHKI?E EFKJ=J @E @A HEIFAJJ @A JKH=JA ?EI @E BBHEHA F=H?DACCE ?DA D= E@A=J = ?=F= )E A @EHò ?DA E ?EAJE FHIJEJKEA EHEA @ACE E@E=E 5ED CCAJ CH=JEI FAH A =KJ AAJJHE C= == GK=A D= =@AHEJ =@HAAH F=C=JE LEIJ A ??KIIEA D= @A J @E K= FAE?= @K ?DA EHE@A FAH E?AJEL= AJH D= ?DEAIJ GKA .=’ = JK= F=HJA ?DA FHJ= E CEH A ?EI = /EKJ= FAH A )K H=JA @AE ?JHE @E IE HA 'KJEE @AA LAJJKHA IJ'= GK=?I= @E FEù KIJA ? E =H?DE @AE JHE=EE ? K I ?KHA= = =FAI= ? EGKE=JE 'A? EFAC=HIE ? K= A? 5K MMMMMBEJ ?E??=JA IKFAHAH?=H LJ @E I?=HJ = 2H?K A D= H=??J=J LAAH =EA @E *AHC= ?=@A =EA A H=??J=H IK IK F=EIBAH A I?HELAJA = FAI= @E AI=CAH=HA H= @E E= ?BAH= @ì AJH '==I?E=JHA A= IAJJE== @A'H= IK IEJ JA =EE LIJH= A?=EA A IA F=C= FAH E ?=H ?DA E ?BEJJ @E =JJHE @'1J=E= è IJ=J ?L?=J @A= 6AHH= 5==J @=A IJH=EE D= =@AHEJ KIAH=A =??=J = JAE FKE?EJ=HE FAH KEA BAHAHà E @= EEIJH @ACE -IJAHE ! A FAH K'H= E ? EFACE ??HAJE + A I?HELAJA “AJJHA @E ?Dé @LHAAH B=H FH?AII E =CA@= FAH ?DA D= AIFHAII «CH=@A CE=E= @E ?EJJà A @ A GKA @A ?KA @E AJH” 2KE?DAHA =?DA FAH A KIJA E $ =FHEA -64 @EI=FFKJ» -64 IFACAH= A K?E FAH *AHC= 56-,18 A ECEHE =EE 8)-41) ***1
  • 7.
  • 8. AJHA?E= MMMAJHAMIEJ /18-,Ì )4 2=CE= = ?KH= @E 8=AHE= *E L=AHE=E(AJHEJ=OEJ = CEH=J= IKE AH?=JE .65- E .65- ) 5D=HA .65- 5J=H 1 .KI HAEJACH=J $$ $ –! = HE?=H= = AE= $'! !%! %%' 4) 1 +IECE @AE E IFEAC=J IE =CCEKC EIJHE D= =FFHL=J E @A KJAHEHE $ EEE 1 .KI ,A?HAJ =JEF= 8=KJ= ?HAJ FAH E HAEJACH @A JH= ?Iì == ?EBH= ? ,=H !$ ;A 2K@ $'' .@ KE? FAH IFAJJ= FAIIEL= @E EEE È -?? A FHE?EF=E @A?EIE ? .KI = @A?EIEA è AKH è '=CCH=LE @E IJ=J= ?Iì @=J= IJ=EEJà = E FHAIA EAHE @= CLAH =HHEL=J= EAHE @F ’@=J= IFAI= =K=A .KI A =?DA E J=N ?HA@EJ @E «+@E?A JEEA @E FHJAIJA A A =EBAIJ= EE ?JH=HEA =E J=CE FAH ?=?=J @= )@E?IK FAH K LAJ= FAH=AJA» 8E= EAH= = @A?HAJ ACCA =JEF= ?JA BEI?=A H=E E HALA IFAJJ=? A = ?KJKH= 1 IJJIACHAJ=HE == 2HA LAE? ?DA FAH?HHA E A@E= # E= +HEJE?DA @AE ?IK=JHE 1 HAEJACH @A .KI =K AJA EIKHA = @EBAI= @AA EFHAIA EJ=E=A A EKJEA» +I IE@A= @A +IE CE/E=E AJJ= D= @E ?DE=H=J ?DA «E CLAH '= = ?=KI= @A'=KAJ @A'=??EI= IK AJ=@ A =??EIA IK= AE=èFE=?EKJ= A =II?E=EE @AE ?IK ?JH A I?==JA IJH= EAHA AE IAJJHE “IJH=JA CE?=AJA HEAL=JE” 4) 5 JHFFE E ?@E?E .1)) = +HJA @E D= =EJ ’=KAJ @E ?=HKH=JA =JHE «3KAIJ CLAH ?A GKA AAHCAJE BEI?=E «EAIEIJAJE» A@ è +=II=EA D= ?BAH K AKH IKE ECEAJJE @A ?E B= E CE? @AA JHA ?=HJA ? @AA JAA?KE?= @KGKA A?AII=HE L=K =J EAHE = ?@== A= A BE=E=J IJ=E FJAH B=HA» -JH=@ A AJJA@ HEFAJKJ=AJA EE A =EAJ=HA J=HA IA GKAIJ IJHKAJ @A= +I HC=E AJA = J=N ?HA@EJ =CAL AHEJ @AA EIKHA =@J A =E AA J=I?DA @AE ?Iì ?’è H= IE= =?H= I @E ?JH @A= =EE BEI?=E @H ? HE J=JA AJJ= D= FE IFEAC=J ?EJJ=@EE ?JHEKAJE )'AI=A =?DA E @A BKE=A D= IJJE *HI= = HEI=H?EHA K IHIA ?DA @AHEL= @=A ?DA E HAEJACH @A .KI -AIE IAC=A @E K= ?HAJ ACEI=JEL ?DA HA A=J EAHE E FHAIE@AJA CHKFF @E HEIF=HE=JHE =??EIA IK= AE= 7 =J= AI=JJ=AJA = @EBBE?Jà A= CAIJEA ?AFEI?A = @EHAJJEL= @A= +HJA @AE +JE KE JHKBB=JE @= K= 5?EAJà @E FE?? I=?HEBE?E @E K ' EEE @E AKH ?DA HE @AE ?JE FKE?E» ? $ A ?DA ?FAJ= CE /E=F=E == + EJAHA@E=EA E @KA ?AJAIEE ?DA JKJJE FHJ= = @J=EA = AJ= E LEAJ @EBA = EAH=E=EA @A EIIEA F=H=AJ=HA E=HA JHKBB=@E= IK ?KE CE EJ=E=E I=H= EAJE @E % EEE «) GKAIJE D= I= @A ?EJJ=@E -64 AH?=J FIJ=A @E LECE== IK'==CH=BA AH= EJAHLAKJ= JHFF JHEKJ=HE= «= FIIEEEJà @E CAAH=HA =KJ=JE?= AJA ’=JJK=A ?@E?A BE J=H@E FAH IIFA@AHA '=JJELEJà -64 A HA=EE “1 HAEJACH @A 5?EFAH IIFAI ! 4AEJACH=J E B@ FAH = IE?KHA= ? # E EE @E AKH =CCEKJELE I?=A D= IFEAC=J /E= )IJ= @E *J .KI è F=HJA @E K 4) 4AL?=JI?EFAH +CE .EIJA+EI 7E? FAH E FHIIEE @KA =E F=E IK= =IA @A= FHALEIJ FAH @=E # 7E5=E .=E 7@= ?DA E FE= FHA?EI FHE ?I?A= @AE @=JE == CH=BE?E IA= = LAHEBE?= @A= IK= ABBAJJEL= =JJHE .1)) 1 EEIJAH @A'-?E= D= @EIF = IE JCEA GK= IJ FAH E =H K'= J è @LKJ FAH =H @AE =LH=JHE @A IFAJJ=? @F '=K ?E@AHEFHEIJE@AEBE= +@ D= @AJAHE=J FAH @A?HAJ FHLLA@EAJE @E HEBE=E=AJ @A .KI 2HHC=J = ! @E?A HA E @ELEAJ @E E ?H?E A FIIAII @E KEA D= @AJAHE=J IJ= @E *J IAAIJH=E FAH FE HE@=H ?A E=AJE = .KI «2HA@E= A@ è IJ=J= =??=J=J= 'E CEH=E A JL 1 @A?HAJ 'AIEIJA= @E K HEAL=JA K EFHJ @E EE=H@E =JJ ? CH=@A I@@E FJAIE @A= =@@EE=A @E EAFHHCDA =LAL= E KAH @E ?@E?E BEI?=E @E AKH -64 ??AIIEA» 5-4/1 IB=EA@E?DE=H=EK K AKH IKE ECEAJJE @A ?E EJ=J E @ELEAJ = ! B=IE» -64 47*11 )664- - 4-/156) ?KE?=J KEJ=HE 5? A=» -64 =H
  • 9.
  • 10. AJH?=CE=HE MMMAJHAMIEJ /18-,Ì )4 2=CEA = ?KH= @E 5=H= 2==HAE A =?F HB I=H@AC=(AJHEJ=OEJ 2AH 6KLENA@@K 8E= 4= 8E= A =KJ @= BHJAFHJE?E è KBAH= E =K= +7- 6KLENA@@K = L= -64 HE=JA E +IECE 1 A?CEIJ= F=II= 1 =K= è KBAH= .K HE@A A FHJAIJA FAH = == L=HE=JA A =II “BHAJJ= FHA??KF=JA” ?E=EE A?CEIJA /HKF @A= CEKJ= @E =FFHL=HA F @’1JAHLAJ /EKHE@E? ?=CE=HE = @AEAH= ?DA @EBE?= A )E?E @A= 6AHH= ?JA L= ’=IIAJJ @A= JJE= IJ= A @EBE?DA =F EA @E +EFHAI= JH= 6K FHL=JA @= +KA A EA LENA@@K A 6KLK=K HE D= ?DEAIJ E @EEA ,AK?E=@ ’EFIIE C @E =KJHE=EA F=A EEJà @E AI=E=HA A I=CCEIJE?= FAH CE EJAH = =EBAIJ=EA @EBE?DA =FFHL=JA @=’A LAJE FHALEIJE ? = L= IA?KJEL ’FFIEEA HE=JA A ’=LLE @AA FH CCE E FE== D= ==@=J ’=K= = =CCEH== C=H= ?A@KHA @E EJAI= “FAH = @EI?EFE= @ABEEJEL= @A E =LH=JHE JEI?A E KAH AC=A A = IA@KJ= IE è ?DEKI= E F? ’=HA= EFAHE=J= IK= I=L=CK=H@E= @A AA @AE JH=IFHJE JAF ?KJKH=A ?Iì ?A HA ?AJAAJA H=AJ=J ) 246-56) )?H= 5?JH E ?EIIEA @= +IECE @E 5J=J” =EBAIJ=EE E FE= A FHEA =LLEI=CEA IK A?HFE ?JAI= I?HELA ,AEFAHE = A @EI=CE = JH=BBE? 1 I?JH HEI=C = KA@ì ??EJ== ? =JJE= GK=@ ’FFIE HEEAL FAH = ?EJJà 5IJA @AA FHAHC=JELA = E 8E= 4= @E=JJEJ =FAHJ IK KL FHCAJJ .6 4*-46 21145)524-55 I?EFAH @E CCE E@AJ EA D= ==@=J = AHA ?DA “H=E ’=HC AAJJE GKA= @E FJAH AC J @== 7E 6H=IFHJE @A FAHI=A @A= ?EIIEA 7H=EIJE?= ?L?=J= IK= L=HE=JA AJ 6KLENA@@K è IJ=J @E=JJKJ” IECEBE?= == CAHA IJK@E=HA A ?BH J=H?E )FFHL=JALA= = L= ’EI= FA@=A FE=?A -AH=H = ?F= /E KE?E EJAHLAJE FHE= E=HA E FHA= 5 HE=JA E IA= =FFH CE= @E =LEC=EA @A IJF I @E )@HA= CCE =E= FJKJ LE B@EHA LJE=» 1 = BKJKH= EI= FA@=A E LE= 4= ? = FE== ?DA ?AC= = =@@= 5?= A +=K@E +KCKIE IE=HA E FHCAJJ» «= ?AJH@AIJH= B=Hà K JA @A FHJ =BB=??E=J= IK =HA )E ?AH?E=JE E A= = 2==K CE = @A 2@ «4ACEIJHE= L=HE=JA è IJ=J= =FFHL=J= J=JEL E ANJHAEI FAH @= KL FHCAJJ @A +KA FE=?A «5E FJHAA LH=JHE @A= -AH=H K’EFHLLEI= =??AAH=J= ? K= BHAJJ= AI=CAH=J= HA ’ = FHCAJJ = EAHE HA=E=HA K= CH=@A =HA= FA@=A EIEAA = IE HA?DAH= = +=CE= ?DA D= K I?F ?DE=H FHIACKA +KCKIE A E = JAIEA E =CCEH= GKA= @A= =HE= @E? ’E@A=A FAH =??CEAHA HE FAH =EBAIJ=HA E =??KI= 5?= GKA @E =E= F=HJA?EF=J = AH= =A IJAA - CE =I BE=AJA ? IAHLEE =@ACK=JE JKHEIJE A ?H?AHE LE= +=FHAH= -64 EFA@EHA E @E=JJEJ FE = LJ E ?EIIEA IAIIHE IE I FH IJE» JKJJE I ELA?A ?LEJE IK JKA = IAE JE? IK K JA= @E CH=@A 7H=EIJE?= FAH = AIEA K?E=JE -1 -41 ?HIEA A= LE= 4= -64
  • 11. AJH?=CE=HE MMMAJHAMIEJ /18-,Ì )4 I=H@AC=(AJHEJ=OEJ ) ,A?E è ==HA HEBEKJE ) -=I JKJJ FHJ A= =IA FHJ= FAH E H=E@ .6 4*-46 21145)524-55 FAH IFEJ=HA E FHBKCDE )JHE =AHAE IF=CE @A?= - 4-)11 2AH = FHE= LJ= ’=AHFHJ EEJ=HA HA?H@ @E IIJ=A @= I=JEHA 1 @E ,A?E=K è ?E LE?AIE@=? AIIK ?E ?ELCA LJ E K’ =EA @E CKAHH= 1JH = +=CE=HE =KAJ= E JH=BBE? @E E ,-+1 8AJE @E CKAHH= =A FIIEEEKLEIFEJE@A= EJ=HE ?DA H=CCEKC = FHJA @E +=CE=HE -@ è = =IA 6H= A FHEHEJ=' GKA= =IA ) -=I FJHAAH =HA HEBEKJE =JJH == @E BHEHA IKFFHJ =A =HHEL=HA E FHBKCDE EE?E =IA @= ?KE @A?= CE IGK=@HA @E=KJAEA A ’=AHFHJ ?ELEA HE =AHAE FAH = EE= ?KKE A =H=AJ @AE LAELE I?DE= = ?DEKIKH= A ?=I @E IIJ=A @= I=JEHA 2H?A@KHA IJ=@=H@E=JA @LAIIA =KAJ=HA E L JA FEù @A IEJ IKFAH FAH E FAHI=A KA @E JH=BBE? @ACE =A =LH =?DA FAH A @EI?= HAE EEJ=HE «5FAH ?DA = HE?DA @A’DEJAH=@ 5E FAH=EA IJ??=CCE CKAHH= BEEI?= IKEJ A LEL HA @E JAIEA = )@ AIAFE I=JEA IAJJ= @E =H@=HA ,A?E=K==IA=A J @E K= =CCEH GK=JE – @E?A 8=JAH 2EI?A@@= HA= ?DA @EIJ= # ?DEA Jà @E HEBEKJE = = JAIEA IE@=? @E -=I FAH E JHE @= ?=FKC LEAA IH=J= « ?’è AJ E F=AIA è JH= AIIK ==HA JH= = F GKE A IE= FHA? )JJELEJà @E L ?JEK= F=EA @A F=AIA – @E?A ?KF=JE» )*15 )?DA EAHE è ?JEK=J= EE +E== LE?AIE@=? )?H= =AHAE @= CKAHH= FHJE = @A? IK= FEIJ= @E ,A?E=K '=JJELEJà @E L @ACE . @E ,A?E=K – ’KE 0HAJ @A % /HKFF ? B=IJE@E ?DA FAH?AFE= IF=C= «3K=@ ?E I @A')AH=KJE?= IF=C è ’=KAJ @A HK E = EJAHAIIE =E 5EIJAE JA?CE?E =’=L=CK=H@E= = +A H=E =LLEAA @= HA @ACE =AHAE ?DA F=II= =E – IFEAC= +E== – ’A KA@E' I?HI E LAELE IKA IJHA JAIJA E CE JA ?=A è ’KJE =@ AI A= =IA @E ,A?E I E IAHLEE ?EH?= EEJ=HE @A?= F? @F '= H= @A= CEH=J= A E IAHA EBH=J IK GKA = IJHKJJKH= @A= =J è @J=J= @A'KE? FEC AK = ?FE = EIIEA BH=EE E IJH FI ?DA IK??A@A 8HHA HFA @J=J @E )EH +=J =AKLHEC A ILCA @= FEù IKCE EAJJELE E EE= A IAII ?E ?IAJ @E CA =LAHA K ?J=JJ @EHAJJ @E # =E K’=JJELEJà @E =@@AIJH=AJ = JEH =HE=IK HEAJH= @F ?EGKAIAE IJEHA = ACE = IEJK=E ? ’=KJHEJà EEJ=HA FAH A = ?=JJEAJ =AHA ’=AHFHJ “/EL=E .= HA '=JJELEJ=' CEIJE?= A' A»,===IA=AHA=@E,A H=IIE?KH=HA = CAJA A HE=” @E ,A?E=K @LHà AIIAHA @= IKFFHJ FAH A IAFHA FEK' EJAI= FAH ?E=K @A?= @= FHA@AHA @A?EIEE E ?=I FAH=EE @E HEBHEAJ I?DEAH=AJ A IJ=E= C=H=JEHA IJ??=CCE @E KA@ì I?HI @F ’== @E A?AIIEJà = HEJA AJ @AE LAELE @A'=A== EFEAC=JE AA FAH= =JAHE=EALAJJL=CEAFAH CE .0HAJ @A %° C @E ?ELCAH?E» EE @E CKAHH= E EE= 1 IEIJA= @E HEBHEAJ IEK B=HBHJA=AHE?DEAIJA@AE /HKFF @A')AH=KJE?= )7411 *1564755 J=A @E FEù LAELE è =’=L=CK=H@E=
  • 12. AJH?=CE=HE MMMAJHAMIEJ /18-,Ì )4 I=H@AC=(AJHEJ=OEJ )HHAIJ FAH @HC= .@E =JE =KLEA = 3K=HJK ,4/) )HHAIJ=J K CE L=A FAH @HC= = 3K=HJK LE= EAH= E 4ACEA .6 4*-46 21145)524-55 1AHE =A JHA @A =JJE E 5??=J= ’FAH= FAH = AII= +=H=EEAHE @A K?A FAH=JEL A 4=@EE E IE?KHA= @A HE 5= /EH= ,HC= HEJHL=J= A @A= +F=CE= @E 3K=HJK 5=J’-A= D= E BEKA ?DA FHL?ò E ?=I A =HHAIJ=J +=K@E )J ?DA =LHAA EJH=FHAI HE % =E @E +=CE=HE ’=JJELEJà @E IF=??E A +)26-44) )HHEL= E I AJJ @A BEKA IE = # HAIE@AJA = =H=?==C ?AJH =EJ=J @E 3K=HJK @E FAH = IE?KHA= ) JHA AJHE = ?IJHKEA @E EI @EI??KF=J FHACEK 5=J’-A= ) JAHEA =E @=’=KLEA ?DA IF@A E =IIE A = ? @E?=J FAH @AJAEA A @A= FAHGKEIEEA I ?Fì +=FJAHH= «BE= IJHKEA @E =HCEE ? IF=??E @E IJKFAB=?AJE IJ=JA HELAKJA @IE AJA IE= CEKJE = K K’=JA= =IIE= @E K 1 H=C= è IJ=J =HHAIJ= @E D=IDEID A ! @IE @E FKJ @E ILJ=» D= HE AJH A A J @F K= KC= IAHEA =HEK== E=?E LA=J ’=IIAIIHA =E =LHE @E =??AHJ=AJE ELAIJE @E FHA?EIEA A # AKH FKE?E 5A=IJE= 5= 2HJE ?EGK=J= EEE C=JELE @=E GK=E è AAHI E ?J=JE 8--, EJK E =FAHJKH= @A= 1 HE 5= /EH= FJHà ?BAHA= @AE IAHLEE ?DA EJHA ?JAAHA FHJ=JA D= @=J E LE= EAH= = FH IKFAHEHE = # AJHE ?KE CAJJ FHAEE=HA FAH = @’=?GK= = IA?@ FEù @E 5F=HEJE E I@E = KEK *A??EK AII= E IE?KHA= @A HE 5= /EH= GKAA HACEIJH=JA A’=K LEA CH=EA == HA=E= =LL?=J ?@==J = =E EA @E K= IAEA =I +BAHA= @E IAHLEE IE= @E ?EH?= ! AJHE 641*7)- 5@E IF=HEJE = HALE=J @= CEK@E?A @A ’=IIAIIHA D= I??=J +EGK=J= EEE I A KEK *A??EK ?@= 'K@EA= FHAEE=HA @A @KGKA ’FAH=EA «- HEIHIA @EIFEEE FAH E =J K =LL?=J 3K=J 6HEK=A FA=A +HEIJE JH =FHEA LAHH= FK ?FAJ=AJ @E JKJJE A JH =E @E HA?KIEA FAH = H= AE ?BHJE E?=JE E =@E @A FHE GK=JJH E JJE @AE =LHE A =LAHA FHJ=J LE= GK=IE @A'=LL?=J -HE? AH JJ K EFHJ=JA F=I ?FHA@ =?DA CE E= AKH @=A ?=IIA ?KHAE IE = FHA I =L=JE FAH = HE?IJHK IJ=E=AJE @E ?FA @A'=AHC @A 2LAH @E IE@AJA @A= KI '= EA @AA FAHA FKE JA= )=I FAH = HE?IJHK KEK *A??EK KJEE= @= @A= 5JH=@=' =II ?DA @=ACCE=JA E IACKE EA @AE FJE IK= 5J=J= @ E I@E FAH =?GKEIJ=HA ?E=EA FHBEJ ?DA CA J =A E@=EE @A A '# A E B@E @A’=??H K'=KJ @E CHII= ?EE IJEL= = ?=I=B=ECE= BE JJHA @A » 5 @ @E FHCH== ? E @H=J= K =FF=HJ=AJ =E=J= @= +KA @E IJ=JE =FFHL=JE EAHE E FH EIJAH @A’)EAJA A '=HHA@=AJ 3KAIJ= +=CE=HE )??CEA@ E CAJJE FAH = IEIJA=EA ’EFHJ @AE =LHE @A = ?@== AAII= E JKJJ = HE?DEAIJ= @A F @A JAHHEJHE ?DA FHALA FHE JJ è @E EE FHE CH=@ ? HEJ = 2EE= 8--, 7= @H==JE?= IAGKA= @A’=KLEA = +=FJAHH= @ ’=FE=AJ @A E 8-41+) -,411
  • 13. AJHI=H@AC= MMMAJHAMIEJ /18-,Ì )4 ! I=H@AC=(AJHEJ=OEJ 2HJLAIA E 2AH E FHBKCDE E =HHEL IE =LH= =’EJACH=EA --4/-) 1*1) ,F = D= IFEAC=J CE AIF 4ACEA =?DA E H=FFHA 1 FE= @A EEIJH =HE AJE @A'AIA?KJEL – A I IAJ=JE @AE +KE A @A JHA E FIJE @EIF A 2HLE?A D= @=J 2HALA@A ?DA A 4ACEE IE B=??E= ?=HE? @E K JJ=A EEE IK@@ELEIE E @ELAHIA FEA= @EIFEEEJà =@ =? @E #E= HEBKCE=JE FEJE?E E BKC= @== CKAHH= E EE= FHLE?A = 5=H@AC= IE ?CEAHA E FHBKCDE EE?E 1AHE =HE A LAHJE?A ? E FHAIE@AJE @AA 4ACEE FHAF=H= =@ =BBHJ=HA GKA A JAHHEJHE @A’1I= 1A D= E?=II=J E LE= EAH= @E JKJJE E CLAH=JHE A ’ =@ IJ= AAHCA= ? EFH HEIAH=?'èIJ=JEF=II=CCE IFEJ=HA = FHFHE= GKJ= J=JE FHBAIIE=EJà FAH HEJAKJ B@=AJ=A A = IJH= HACEA A IFEJAHà @KAE= @= IEIJA=HA FAH=HA A ?=F @A= EC=JHE @='=IIAII FHAL=AJAAJA AA A E@KIJHE=E A@E=EA ?KJKH=A =J HA == 2HCH==EA =I?AHà EJHA K= ?=E= @E HACE= ? 2HABAJJKH= A@ JH=LAHI E ?ELCEA /EHCE = 5FEI= GKA AJE ?=E FAH K’=EA ABBE?=?A A ?@ELEI= J @A LJ=HE=J @A= ?Eè @A= ?@ELEIEA A FHJAEA ?ELEA A @A= @A ?ELCEAJ ? I?K= FAH C=H=JEHA LEJ @ACE AJE ?=E + CH== @A /LAH A D= @AJJ 4=IIK A = I ’=??CEA= = = E ?AC= @E /EKJ= E?= ?DEAIJ 'E@ELE@K=EA 5FEI= = JAHEA @A'E ?DAKAGKEEH=JH=FFH 4=IIK =IIAIIHA =CE -JE @E IEJE =@ACK=JE =@ IFEJ=HA ?JH «,=E H=FFHAIA J?=?KEJà?=A» 7= @AA AEBAIJ=EE @ACE FAH=E )?= ?=E A ? E @EHAJJHA CA E ?EH?= @KAE= EE?E ?DA J=JE @AA FHLE?A A @AE -I?KIE @== EIJ= AN ?=H?A AH=A @A= 2HAIE@A= “IFAJJ=” == 5=H@AC= ?KE I =HHEL=JE E HEAKCDEJKHEIJE?EAA 1JAHFA== IK )?= -924-55 /=HEA= =IIE@@= = E =IA == IK@@ELEIEA FHJ=JE IKCCAHEAJE FEù =??HA@EJ=JA HAIJ= A 5FEI= D= IFEAC=J =CE = FAH=J= @= EEIJAH @A )E= CEà = @EIFEE E@KIJHE=E EEIJH=JHE ?=E E FH '1JAH 6KJJE @'=??H@ EJà @E =?KA IJHKJJKHA – .4)+-5+) ++0-,,7 1JAHFA== = EEIJH 4=E IK @ABAHEAJ == +HJA @E /EKIJE= 7A FAH E =?=J HA?KFAH @ACE =EKJE @E 5J=J ??AIIE =’)?= @E 2HJLA IA '# EEE «-LE@AJAAJA @E?A AHAK @A’7@? IE ECH= = IEJK=EA I=H@=» -64 ,= JKJJ= ’-KHF= E JKH BH= CE DJA ) 816À 7= JHAJE= @E = =@@=A= FAH FE JH FAH=JHE JKHEIJE?E @E .H= =HA A ?=FKC C=K ?E= /AH=E= 5F=C= A HAIA A LEIEJ=HA A IJHKJJKHA 1CDEJAHH= I E 5=H@A ?EJJ=@EA ,=E I=Hà = C= @= CCE A BE = @A LJ= @ACE =AHCDE @E ) E?= FAH K JKH @AE FHE CDAH AJHA @= FA ?EF=E =AHCDE @A’1I= HECCE IE IFIJAH= = += A’=EJ @E K FHCAJ CE=HE = A@EJAHH=A J EJAHHACE=A @E FH 5==J =JJE= J=FF= = EA @A IEIJA= ? 8E=IEEKI FH= = 6 CHAIIK=A 0JA ) ?DEK@AHA K MH ,= E= @LA I =J IDF = +LAJ @E 5= JAHH=JE EAHE E F=HJA?EF=JE /EKIAFFA ? ’=IIAIIHA = JKH LAHH= =?? = 6KHEI +HEIFE F=C=JE GKAIJ= =JJE= = .4 ’1I= @A 5M B@ ’111)618) 5 ?EH?= $ EEE=JEL= = AJà CEKC E I?E @E 5M .@ E 5=H E JHA?AJ FE=A @’1J=E= @AC=$@A=FHLE?E= = +=CE=HE D= HEL=J @= @E +=CE=HE A JJ BEH= A K AIA CE HC=EIE @E ?@JJA ?EA' E CHKFFE HAJJELE A E=J = K ?=E @E I?E ?IJEJKEJE A L= BE@K?E=HE= )= +IIK 'EI= ACE KJEE @EA?E ?DA CKE@= E ?EJ=J @E =E '=II?E=EA ?DA ?@JJ= A @=E HEKE GKAIJ'= BAIJACCE= E # Hà ’=IIAA= @AE I?E E =E @== =I?EJ= ? K= LE=A + -64
  • 14. AJHI=H@AC= MMMAJHAMIEJ /18-,Ì )4 I=H@AC=(AJHEJ=OEJ )KI @’KBBE?E -KH=KE= A )E=I 1 =HHEL E B@E 5FEIIK EFKJ=J E @H== E LE= 4= .6 4*-46 21145524-55 = =LH 1 24+-55 2HE= K@EA ) 246-56) = @EIFAH=E = IJJI?HEEA @AE IE -+1) 5=Hà =LLE=J= = = @A FH?AII ?DA LA@A A @A 5K?EI D= E ?HA @=?=JE ) B=H LEIEJ= =E =L HALA = IA?@= JH= EFKJ=JE ’AN ?IECEAHA LAH@A @AA JKJA @ACE FA H=JHE -KH=KE= ?DA ?DA @A .@ @E E?H HACE=A )@HA= *E=?= H=E @A’-KH=KE= K D= JH=I?HI = IAJJE ?HA@EJ FAH E =LH EIJE HA@@K A 'AN 2HAIE@AJA @E GKAA @A= 4?M 1 =LH=JHE @A’)E=I = JJA E JA@= @=L=JE JKEJ ? # EEE @E @A +IECE HACE=A = =?DA E E=? @AE ?= EJAHAII=JE == = F== @A +IECE AKH @== 4ACEA 5=H /E=? 5FEIIK =??KI=JE E?E @AE =LH=JHE @A LAHJA= K JAH @E HACE=A EAHE IAH= ?'AH= @AC= FJHà ?J=HA IK @E =KI @'KBBE?E A KIKH ’)E=I ?DA EAHE FAHECCE H =HHEL= @= 5K?EI =?DA =HJ= 6AIJ= ?=@E EEE @E AKH FEù = F=EA @E BKEE FK D= FHJ=J = H I @=J= IE@=? @E 1CAIE=I GKJ= F=HJA HAIE@K= @A E?DA 1 HA=J ?JAIJ=J E@=HEAJà A = H LAHJA= IJEFA@E =HHAJH=JE = – @A ?AJHIEEIJH= 2AH IJ= =@ FHA?A@AJA L=K = *E=?=HA@@K HECK=H@= E IJJ E FHJE?E @E LE= 4= @AK?E= E IE@=?=JE IAH= =A HAIJ= L=E@ J=EA = IJ=J =JJK=A B=JJ ?DA IJ=JA BI 7 JAH @ACE JHA EA I=HAAH IJ=JA KI=JA FAH 'E?JH ? A HC=E EJH =E EEE @E IA IJ=J @E?DE=H=J @A?= =LH=JHE )E=I =HHEL= A IFAIA @E =JHA IJHKJJKHA =EE IE@=?=E ='=IIAI AKH @KJ @== +HJA @E +=II= @= 5K?EI A @= ?EGKA IAJ @A')E=I = @A= IH=J HACE=A ='1@K ’D= =K?E=J '=I EA A KCE @A JE=A FHJ= =L=JE K .@=EA 5JAB=E= 4= IJHE= ?L?=J = I?HI= IAIIHA = =LH .H=? $ IE AH= @EAII FHAIE@E @=L=JE == IA@A A FHJAIJA @E EAHE @= IAJJE== @='=IIAIIHA =?= @E HEAJH @= 4 @= ?IECEAHA HACE=A @A’=II?E=EA E LE=A )@ E?HE=HA =?H FEù E I?=H +DAH?DE A KJEA = = 5=Hà FHA@EIFIJ K 2AH GK=J HECK=H@= 5FEI 2AJJ = +=CE=HE FAH I CEA AA I?HIA IAJJE H=FFHJE IE@=?=E ?'è E GKAIJ FKJ FAH FHAF=H= KL =LLEI ? @E IK =LHAA AII @E @= A?EJ=HA E F=C=AJ @A =A D= =KJHE=J A KL 4AC=AJ @A HA = HEKEA @A ! =H BE?DA ECEH=JELA HEIFAJ HA IKEJ AIA?KEA == CE IJEFA@E =HHAJH=JE H= )I = F=C=HA =')E=I I FAHI=A FHA@EIFIJ = EEIJAH @A ILE J = FHE =@ FAH E IAJA= @A= +=II=E @KA AIE A E HEIFAJJ @AE A @LKJA = F=JJ ?DA @=')E=I =E=A A =@J KFF A?E? GK=A I =HHEL=JA A 8 ?JH=JJE @E =LH = 4A BIIAH KJEE=JA FAH CE J=J IJ=JA =?DE .4)+-5+) ++0-,,7 ! @=@A -64