How partner marketing, social conversation, and good inbound marketing lead conversion can help increase your occupancy rates. The opportunities of partner marketing, social conversation, and how to retool your community team in a new era of apartment marketing.
8. Our Goal
To provide our
Friends - Fans - Followers
with an Experience with enough
Value
to create Customer Evangelists
within our core Digital
Footprint so that they self rent
our apartments
12. What is good traffic… what is bad traffic… and
how to tell the difference!
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13. POSE Media
• Paid: Brand content enabled by payment • Shared: Consumer content enabled by a
• Paid Search
third party
• Sponsored Content
• Organic Search
• Promotions
• Forums
• Advertising
• User-Generated Content
• Likes, Retweets & Comments
• Owned: Brand content published on a
• Earned: Consumer content enabled by a
brand’s channel
• Websites
third party
• Social Media Channels
• Media Coverage
• Blogs
• Apps
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31. LETS DO THE MATH:
$200/Unit each year for marketing
300 Units = $60,000
3000 Units = $600,000
6000 Units = $1.2 Million
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Editor's Notes
-) It is no longer about Shouting Your Message
-) We are now an Opt In Opt Out economy, and you can be un-friended at any time, We truly are at Permission Based Marketing
-) I was a Builder, Not a Marketer, and build 16k-17k apt units
-) I read every marketing book I could find, continued to stumble across My Space
-) Urbane staff were afraid of negative comments
-) One by One we started to create Urbane Evangelists