This set of cases is going to show you that you don’t need to start a revolution to see real improvements. Learn how small changes can have a great impact on your conversion rate and how to drive more business to your business. Read our case studies and find out how: - Charity Organization raised $300,000 more thanks to a few changes on their website. - Online Language Learning Platform increased their conversion rate by 218% thanks to Visitor Recording. - Online Price Comparison Website changed 24% of wasted clicks to effective CTAs that drove 66% more traffic.

1. Where UX Meets Conversion

2. Where UX Meets Conversion

3. Visitor Recording
Card Sorting Survey
Click Tracking
Web Testing Click Testing
Feedback Form Form Tester
Where UX Meets Conversion

4. Where UX Meets Conversion
How to Get Valuable Feedback
and Validate Design Overnight?
Full Case Study »

5. To evaluate design and content of the
product cards prepared for Aussie, an
internationally renowned cosmetics brand
and to evaluate users’ attitude towards
regimen sales.
One of the largest
interactive agencies
in Poland
The Company
The Challenge
Survey
Web Testing Click Testing
Where UX Meets Conversion

6. The key visual was not considered
important by the target audience.
Where UX Meets Conversion

7. Opportunity to see different product lines
was very important for the respondents.
Where UX Meets Conversion

8. Testing showed 93.1 % Positive Feedback.
Where UX Meets Conversion

9. Survey revealed the motivations and have
helped to formulate better marketing strategy.
Where UX Meets Conversion

10. Where UX Meets Conversion
How to Reveal Real Issues
with Information Architecture?
Full Case Study – Part 1 »
Full Case Study – Part 2 »

11. Companies
The Challenge
8 Biggest Universities in the USA
To eveluate information architecture
of websites of the Top Universities in
The United States
Card Sorting
Survey Web Testing
Click Testing
Where UX Meets Conversion

12. Results showed which University experienced the
biggest problems in information accessibility
Visitors were asked to find out if they can take any courses remotely via the Internet.
Where UX Meets Conversion

13. Only 18% of visitors discovered the information on
Caltech's homepage. Visuals proved to be a distraction
Where UX Meets Conversion

14. Results showed which University had biggest
problems with information architecture.
Results showed which University experienced the
biggest problems in information accessibility
Visitors were asked to find out how much they have to pay for one semester in college.
Where UX Meets Conversion

15. Berkeley made the info easy to find by naming the labels
clearly thus almost 80% visitors found the information.
Where UX Meets Conversion

16. Yale has put two identical labels on the same page
confusing the visitors – only 5% found the information.
Where UX Meets Conversion

17. Click Testing has showed that images were attracting the
most attention but the logo was something that built
visitor’s trust towards the website.
Where UX Meets Conversion

18. Click Sorting showed that Princeton’s website was the
most understandable for users – 80% of their choices
matched the actual categories on website.
Where UX Meets Conversion

19. No-one put the page ‘Financial Aid Without Loan’ into
‘What’s Distinctive About Princeton’ category.
98% chose the ‘Cost & Financial Aid’ category.
Where UX Meets Conversion

20. ‘Accommodation for Disabilities’ – 52.6% of respondents
would put this page into ‘Living at CalTech’ and only 16% of
respondents into ‘Learning at CalTech’ where it was placed
on the website.
Where UX Meets Conversion

21. Where UX Meets Conversion
Full Case Study »
Which Small Changes Can Help
to Increase Conversion by 122%?

22. Price comparison
system for energy
distributors.
To find out more about the conversion
funnel within the website and identify
elements responsible for losing potential
customers.
The Company
The Challenge
Click Tracking Form Tester
Where UX Meets Conversion

23. 24% of the clicks were going to waste
because of the unclickable CTA in the image
Making the entire image clickable
increased the effectiveness of CTAs by 66.2%
Where UX Meets Conversion

24. Evaluating web forms showed that up to 81% of the
users left the website without finishing the final step.
Changing the form to a more engaging slider (above)
increased the conversion rate by 122.6%.
Where UX Meets Conversion

25. Where UX Meets Conversion
Full Case Study »
How to Increase Conversion by 218%
with Visitor Recording?

26. Web-based tool for
making the language
learning process easier.
Increasing low conversion rate of the
pricing page.
The Company
The Challenge
Visitor Recording
Where UX Meets Conversion

27. - No benefits listed
- Confusing pricing
- No trust-building
Problem: people scan
the page too fast.
Conversion Rate
1.74%
Where UX Meets Conversion

28. - Clear benefits
- Easy-to-understand pricing
- Attractive images
- Social Proof
- On-page FAQ
Conversion Rate 5.54%
Conversion Rate Increase
218%
Where UX Meets Conversion

29. Where UX Meets Conversion
How to Earn $300,000 More Thanks
to Click Tracking?
Full Case Study – Part 1 »
Full Case Study – Part 2 »

30. The Company
The Challenge
One of the largest non-
governmental organizations
in Europe, raising money for
medical equipment and
charity.
To evaluate the online donation process and
find ways of increasing the amounts
donated.
Click Tracking
Web Testing Feedback Form
Where UX Meets Conversion

31. Testing showed that only 44% of respondents
found the online donation subpage.
Where UX Meets Conversion

32. Online donation subpage was hidden
in the menu and was not easy to find.
Where UX Meets Conversion

33. Links were changed to engaging graphics
that helped increase the conversion rate.
Where UX Meets Conversion

34. For the Grand Finale weekend, the 4 most popular
ways of online donations were featured on main page.
Where UX Meets Conversion

35. Where UX Meets Conversion
Online donations:
2013 - $70,000
2014 - $300,000
Where UX Meets Conversion
Online Donations Increase
$230,000
Conversion Rate Increase
420%
420%

36. Interactive Solutions »
Top USA Universities Part 1
»
Top USA Universities Part 2
»
Optimal Energy »
Vocabla »
Great Orchestra (charity) »
Where UX Meets Conversion

37. Where UX Meets Conversion
Stay In Touch

38. Where UX Meets Conversion
Tell Me More!
Be Our Next Success Story!
Let us know what is your
problem with Conversion Rate
Optimization. We will find the
best way to help your business.