Selected findings of the State of CSM 2012 Report

1. The State of Corporate
Social Media in 2012 -
some key findings

2. Useful Social Media asked
650+ social media
practitioners about how
social is managed in their
company, and their plans
for the future.
This is what we found...
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

3. 7%
93%
93% of companies say social media is
becoming a more important part of their
marketing strategy
To download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing

4. 70% of B2C companies will see a
budget increase for social media in
2012
30%
70%
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

5. 43%
57%
57% of social media teams are part of
the marketing department
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

6. 76% of companies plan on using
social for reputation monitoring in
2012
24%
76%
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

7. 44%
56% of companies will
use social media to
deliver customer 56%
service this year
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

8. 32%
68%
68% of companies say that they're not
confident in measuring the impact of
their social media activity
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

9. 79% of businesses feel that current
social media metrics are
insufficient
21%
79%
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

10. 41% of European
companies say that
they can link revenue
to social media
activity
35%
41% 65%
59%
But only 35% of Americans
say they can
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

11. 33%
67%
1/3 of B2C companies still use external
agencies to run their social media
activity
To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

12. If you want some more...
39 pages of analysis, charts,
statistics and trends
Clear benchmarks and best
practice
A look into the future
Insight into the differences
between B2B and B2C companies
A global outlook with stats from
around the globe
..then download the full briefing, for
free, at usfl.so/CSM12Briefing