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SWIFT RIVER
                          Veracity Blues - The Trouble with Crowdsourcing

                                            ICCM2010




                                          An Ushahidi Initiative




Friday, October 1, 2010
Would you trust these guys?



Friday, October 1, 2010
These guys?



Friday, October 1, 2010
CROWDSOURCERY:
                          FORBIDDEN, OCCULT, DANGEROUS

                     What does the crowd know? I’m the expert.




Friday, October 1, 2010
CROWDSOURCERY:
                          FORBIDDEN, OCCULT, DANGEROUS

                     What does the crowd know? I’m the expert.

                     Why listen to anyone else? I’m the expert.




Friday, October 1, 2010
CROWDSOURCERY:
                          FORBIDDEN, OCCULT, DANGEROUS

                     What does the crowd know? I’m the expert.

                     Why listen to anyone else? I’m the expert.

                     Your opinion is useful, if it agrees with my funding.




Friday, October 1, 2010
FOOTBALL VS PHILANTHROPY




                           Coach + Team + Objective = FTW


Friday, October 1, 2010
FOOTBALL VS PHILANTHROPY




                          Arrogance + Ignorance + Assumptions = WTF?


Friday, October 1, 2010
Traditional Philanthropists



Friday, October 1, 2010
THIS IS A PROBLEM


                     Football plays assume a lot.

                     Philanthropy affects people’s lives.

                     There will always be more that you don’t know.

                     The crowd is willing to be your resource, they want
                     to help you help them. (not a Jerry McGuire reference I promise)




Friday, October 1, 2010
CHAOS THEORY


                     Philanthropy is not fully deterministic

                     No guaranteed results

                     The Butterfly Effect   (Follow @aplusk!!!)


                     Chaos is always present

                     Observing more, gives you a better understanding of
                     the full system.

Friday, October 1, 2010
USE THE CROWD




Friday, October 1, 2010
USE THE CROWD


                             To Inform Decisions

                            To Supplement Labor

                          To Gauge Public Sentiment

                            To Empower Citizens




Friday, October 1, 2010
FOLKSONOMIC TRIAGE


                          Use what the crowd tells you to verify what
                              individuals in the crowd are saying

                                     Location can validate




Friday, October 1, 2010
FOLKSONOMIC TRIAGE


                          Use what the crowd tells you to verify what
                              individuals in the crowd are saying

                                     Location can validate

                             So can time, user history, social graph




Friday, October 1, 2010
FOLKSONOMIC TRIAGE


                          Use what the crowd tells you to verify what
                              individuals in the crowd are saying

                                     Location can validate

                             So can time, user history, social graph

                           Learn from success, Learn from mistakes




Friday, October 1, 2010
Friday, October 1, 2010
Friday, October 1, 2010
SWIFT RIVER
                               @swiftriver
                                @jongos

                             http://swiftly.org


                              An Ushahidi Initiative




Friday, October 1, 2010
Who wouldn’t trust Dawson Leery?



Friday, October 1, 2010

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ICCM 2010: Veracity Blues

  • 1. SWIFT RIVER Veracity Blues - The Trouble with Crowdsourcing ICCM2010 An Ushahidi Initiative Friday, October 1, 2010
  • 2. Would you trust these guys? Friday, October 1, 2010
  • 4. CROWDSOURCERY: FORBIDDEN, OCCULT, DANGEROUS What does the crowd know? I’m the expert. Friday, October 1, 2010
  • 5. CROWDSOURCERY: FORBIDDEN, OCCULT, DANGEROUS What does the crowd know? I’m the expert. Why listen to anyone else? I’m the expert. Friday, October 1, 2010
  • 6. CROWDSOURCERY: FORBIDDEN, OCCULT, DANGEROUS What does the crowd know? I’m the expert. Why listen to anyone else? I’m the expert. Your opinion is useful, if it agrees with my funding. Friday, October 1, 2010
  • 7. FOOTBALL VS PHILANTHROPY Coach + Team + Objective = FTW Friday, October 1, 2010
  • 8. FOOTBALL VS PHILANTHROPY Arrogance + Ignorance + Assumptions = WTF? Friday, October 1, 2010
  • 10. THIS IS A PROBLEM Football plays assume a lot. Philanthropy affects people’s lives. There will always be more that you don’t know. The crowd is willing to be your resource, they want to help you help them. (not a Jerry McGuire reference I promise) Friday, October 1, 2010
  • 11. CHAOS THEORY Philanthropy is not fully deterministic No guaranteed results The Butterfly Effect (Follow @aplusk!!!) Chaos is always present Observing more, gives you a better understanding of the full system. Friday, October 1, 2010
  • 12. USE THE CROWD Friday, October 1, 2010
  • 13. USE THE CROWD To Inform Decisions To Supplement Labor To Gauge Public Sentiment To Empower Citizens Friday, October 1, 2010
  • 14. FOLKSONOMIC TRIAGE Use what the crowd tells you to verify what individuals in the crowd are saying Location can validate Friday, October 1, 2010
  • 15. FOLKSONOMIC TRIAGE Use what the crowd tells you to verify what individuals in the crowd are saying Location can validate So can time, user history, social graph Friday, October 1, 2010
  • 16. FOLKSONOMIC TRIAGE Use what the crowd tells you to verify what individuals in the crowd are saying Location can validate So can time, user history, social graph Learn from success, Learn from mistakes Friday, October 1, 2010
  • 19. SWIFT RIVER @swiftriver @jongos http://swiftly.org An Ushahidi Initiative Friday, October 1, 2010
  • 20. Who wouldn’t trust Dawson Leery? Friday, October 1, 2010