1. IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC
Aloha Society of Association Executives
September 29, 2010
Social Media 101Social Media 101Social Media 101Social Media 101
HandsHandsHandsHands----On WorkshopOn WorkshopOn WorkshopOn Workshop
September 29, 2010
Presented by
David Shimamoto and
Donny C. Shimamoto, CPA.CITP
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2. Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop
Today’s Objectives
– Understand social media basic concepts
– Understand the implications of social media for
professional and business useprofessional and business use
– Facebook, LinkedIn, and Twitter
Get a person(al) account created
Get familiar with the basic functionality
Learn basic social media protocols and conventions
What are your objectives for today’s class?
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3. IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC
Company Profile
Management Consulting
– Organizational Development with a focus on Enterprise
Architecture, IT Governance, Business Intelligence and
Performance ManagementPerformance Management
– Specializing in operations, financial, information, and
technology risk management
Technology Consulting
– IT Outsourcing for small and middle market organizations
CPA Firm
– Accounting outsourcing and compliance services
– IT audit and compliance services
Industries served
– Hospitality, Not-for-Profit, Professional Services, Retail

4. IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC
David Shimamoto
Senior Consultant
Lead Developer – Web TechnologiesLead Developer – Web Technologies
Donny C. Shimamoto, CPA.CITP
Founder & Managing Director
CPA specializing in risk management and IT
One of 3 Certified IT Professionals in Hawaii
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5. Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop
Participant Introductions
Overview of Social Media
Professional/Business Use of Social Media
Guided Tours of Features & FunctionalityGuided Tours of Features & Functionality
– Twitter
– LinkedIn
– Facebook
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6. Participant IntroductionsParticipant IntroductionsParticipant IntroductionsParticipant Introductions
Take 2-3 minutes to introduce yourself and
answer the following questions:
What is your role in your organization?
What is your experience in using:What is your experience in using:
– Facebook?
– Twitter?
– LinkedIn?
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7. Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
Social mediaSocial mediaSocial mediaSocial media are media for social interaction,
using highly accessible and scalable publishing
techniques.
Social media use web-based technologies to
transform and broadcast media monologues intotransform and broadcast media monologues into
social media dialogues.
They support the democratization of knowledge
and information and transform people from
content consumers to content producers
Source: Wikipedia, http://en.wikipedia.org/wiki/Social_media

8. Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
Social Media is Mainstream
– Social networking sites are the hottest attraction
on the Internet, dethroning pornography…
Reuters - September 16, 2008Reuters - September 16, 2008
http://www.reuters.com/article/idUSSP31943720080916
– Twitter records 96 million unique visitors
Mashable (via CNN) – September 28, 2010
http://www.cnn.com/2010/TECH/social.media/09/28/twitter
.myspace/index.html
– Facebook reports 500 million users; 50% log in
every day; 70% outside of the US
Facebook – September 28, 2010
http://www.facebook.com/press/info.php?statistics
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9. Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
Types of Social Media Technologies
Communication
– Blogs: Blogger, TypePad, WordPress
– Micro-Blogs: TwitterMicro-Blogs: Twitter
– Networking: Facebook, LinkedIn, MySpace, Ning
– Events: Evite
Collaboration
– Wikis: Wikipedia, Wetpaint
– Bookmarking: Delicious, Google Reader
Multi-media
– Photos: Flickr, Photobucket, Picasa
– Video: YouTube
Note: Technology
listed only under
primary category,
many provide
multiple functions.

10. Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media
Potential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to Business RisksRisksRisksRisks and Liabilitiesand Liabilitiesand Liabilitiesand Liabilities
• Cost-effective advertising and
public relations
• Improved customer service
• Increased awareness of
• Release of personal or
confidential information
• Exposure of trade secrets or
competitive strategies
• Increased awareness of
competitor activity
• Lower costs of doing business
• Better employee morale
• Easier and faster research
• Higher employee engagement
• Better overall communication,
coordination and reach
competitive strategies
• Damage to company image and
reputation
• Loss of productivity
• Lawsuits relate to recruiting,
hiring, and firing
• Negative impression given to job
applicants, clients, and vendors
• Defamation of employers,
customers, competitors, or
vendors10
Source: Social Media and the Workplace:
A Guide for Hawaii Employers; Altres; 2010

11. Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media
Organizations must adopt Social Media
policies to balance benefits and
mitigate risks and liabilities
Top four reasons for policy adoption:
– 70% Minimize productivity loss
– 69% Protection of organization’s reputation
– 67% Protection of intellectual property &
proprietary information
– 41% Help recruiting efforts
Source: “Employer Perspectives on Social Networking: Global Key Findings”, Oct 2009
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12. IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC
Guided Tours ofGuided Tours ofGuided Tours ofGuided Tours of
Features & FunctionalityFeatures & FunctionalityFeatures & FunctionalityFeatures & Functionality
• Twitter
• LinkedIn
• Facebook
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13. Social Media TechnologiesSocial Media TechnologiesSocial Media TechnologiesSocial Media Technologies –––– MicroMicroMicroMicro----BlogsBlogsBlogsBlogs
Purpose
– Publish regular entries of information, graphics,
commentary, descriptions of events, video, etc.
FormatFormat
– Text, multimedia, and/or links
– Entries are usually VERY short
– Friends/followers receive the entries
Example(s)
– Twitter www.twitter.com
– Facebook, MySpace, and LinkedIn also have
micro-blog functionality

14. Guided Tour: TwitterGuided Tour: TwitterGuided Tour: TwitterGuided Tour: Twitter
Primary Purpose(s)
– Micro-blog
Interesting Tidbits
– 96,000,000 unique visitors (Sept 2010)– 96,000,000 unique visitors (Sept 2010)
– 50,000,000 “tweets” each day (Feb 2010)
– The Library of Congress is archiving all public
tweets back to Twitter’s founding in March 2006
– 80% of twitter usage is on mobile devices
www.twitter.com
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15. Social Media TechnologiesSocial Media TechnologiesSocial Media TechnologiesSocial Media Technologies –––– NetworkingNetworkingNetworkingNetworking
Purpose
– Build and capture social relationships among
people/entities based on a variety of factors
– Enable an online community with shared interest– Enable an online community with shared interest
Format
– Self-created Profile
– Able to “connect” or “friend” people
– Able to associate to “groups”
– Able to identify “interests”
Example(s)
– Facebook, LinkedIn, MySpace, Ning

16. Guided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedIn
Primary Purpose(s)
– Networking (Professional), Micro-blogging,
Community Building (Professional)
Interesting TidbitsInteresting Tidbits
– Over 75 million member in over 200 counties
(Sept 2010)
– 49% of users considered “decision-makers”
– Executives from all Fortune 500 companies are
members
www.linkedin.com
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17. Guided Tour: FacebookGuided Tour: FacebookGuided Tour: FacebookGuided Tour: Facebook
Primary Purpose(s)
– Interactive Micro-blogging, Multi-Media Sharing,
Networking (Personal), Gaming
Interesting TidbitsInteresting Tidbits
– #1 web site visited by businesses @ 6.8%
(by % of ALL traffic); Google was 2nd @ 3.4%
– Average user has: 130 friends, creates 70 pieces
of contents per month; is connected to 70
pages, groups and events
– Fastest growing user group: Women ages 55-65
www.facebook.com
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18. IIIINTRAPRISENTRAPRISENTRAPRISENTRAPRISETTTTECHECHECHECHKKKKNOWLOGIESNOWLOGIESNOWLOGIESNOWLOGIES LLCLLCLLCLLC
Closing ThoughtsClosing ThoughtsClosing ThoughtsClosing Thoughts
and Questions?and Questions?and Questions?and Questions?
Thank you for your
participation and attention
Feedback or questions are always welcome: donny@myitk.com
Donny Shimamoto, CPA.CITP | 808-735-8324
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