This document discusses the importance of social media strategy and outlines benefits of various social media platforms. It notes that social media allows sharing information with a broad audience and that consumers make buying decisions based on social media content from trusted sources. Key benefits outlined include establishing thought leadership, increasing website traffic, branding, customer engagement, gaining new customers and leads, and monitoring brand reputation. The document recommends using blogging to focus thoughts and justify company actions, and using tools like Hootsuite to manage multiple social media profiles from one place.