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To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA


Understand what storytelling is, and why it
matters to hotel marketers



Tell stories on yourhotel.com + social +
mobile



Yes, visual storytelling impacts the booking



Bringing your story to market

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
What is
Storytelling?

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Content
Story


Grabs attention
 Inspires action
 Is shared
 Is remembered

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA


Combine photos, videos,
virtual tours
 Produce professional and
“social imagery”
 Encourage guests to share
 Make it “Snackable”
 Optimize with keywords,
hashtags, location,
descriptions
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
60,000
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
86%
view 10+ images
VFM Leonardo, 2013
Top 10

Viewed Images
on Travel
Websites

1. Guest Rooms
2. Restaurant

7. Pool

3. Recreation

8. Amenity

4. Lobby

9. Exterior

5. Map

10. Bar/ Lounge

6. Business Center
guest rooms are viewed

2x

more than
the 2nd most
popular category,
restaurants
VFM Leonardo
media consumption is

30%

higher on smartphone
than desktop
VFM Leonardo, 2013
Optimized
Optimized

Compatible
Compatible
photos on
generate

53%

more likes
than the average post
Hubspot


Search engine optimization and search
engine marketing will get customers to your
front door, but what will make them choose you?

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Your video doesn’t have to be
a Hollywood production…

@vfmleonardo
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
Joined: April 6, 2013

Joined: May 2, 2013
63
%

of travel shoppers are
influenced by others’
testimonials
Red Rocket Media
Trust Completely/ Don’t Trust
Somewhat
Much/At All

Source: Nielsen Global Trust in Advertising Survey 2012


Source



Curate



Publish



Amplify

To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA
To read the narration that accompanies the slides, visit: http://bit.ly/VFMHHA

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Attracting More Guests Through the Power of Visual Storytelling

Editor's Notes

  1. 90% of all information that gets transmitted to our brain is visual Humans process visuals 60,000 times faster than text Video now appears in 70% of search results There are over 220 billion photos on Facebook alone Online video inspired 60% of leisure travelers to plan a vacation
  2. The Matrix Terminator Ocean’s 11 Titanic