Podsticajna sredstva za uvođenje IT rešenja – Miodrag Stanisavljević, Alma Mons

1. German-Serbian IT Business Dialogue
2nd Stakeholder Roundtable
Vojvodina ICT Cluster
supported by
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
ACCESS Project
Milan Šolaja (VOICT) & Jürgen Kappenmann (GIZ/GFA)
Beograd, 13th July, 2012
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2. Agenda
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3. Contents
 Background & Main Objectives of the ITBD Framework
Concept
 What happened so far?
 Findings & Results
 European Cluster Conference
 Road Show in Germany
 DanubeIT 2012
 Conclusions & Inputs for Discussion
 Discussion Results & Next Steps
 Signing Cluster MoU
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4. IT Business Dialogue
Concept & Features
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5. Background Situation
 Serbia:
 High potential of Serbian IT companies but often no clear specialization
 No technology gap otherwise Serbian companies wouldn´t grow and
contract foreign companies (often 80% and more of the annual turnover of
Serbian IT companies is generated on foreign markets)
 Limited number of success stories with German clients/partners
 Highly qualified IT graduates/engineers, although limited in overall number
 Reasonable labour costs
 Need for better preparation to join distributed project teams, joint
development etc. like project management trainings (SCRUM),
standards/maturity models (CMMI etc.)
 Need for deeper/broader networking and linking of multipliers and
companies and market intelligence
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6. Background Situation
 Germany:
 Number of jobs in the German ICT and new media industries: record high of
843,000 in 2009 (2nd largest employer in the German industry - even before
the automobile and the electric industry)
 Number of vacancies for IT professionals increased to about 28,000
(increase of 40% from 2008) - 11,200 vacancies account for the core ICT
industry, 16,800 on other industries)
 Shortage of IT specialists is a structural problem, with the economic re-
covery the lack of skilled labour comes back with full force
 particularly, software houses, IT service providers and internet
companies recruit qualified persons
 urgently needed are SW developers & employees for internal IT support
 Serbia is still a “blank sheet” for many
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7. Concept: Objectives & Features
 Basic Idea:
 The ITBD is a framework concept
 for the initialization and further development of Serbian-German business
relations
 with a focus on the IT industry (multipliers and companies) in both
countries and beyond (incl. EU strategies)
 Objectives:
 Creation of a permanent open framework
 Systematic and institutionalized cooperation between stakeholders
 Inclusion of wide stakeholder coordination network (synergies)
 Creation of business and project opportunities
 Platform for technology and innovation transfer
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8. Stakeholders
 Serbian:
 VOICT / GIZ ACCESS
 ICT/Technology Clusters: ICT Net, Ni CAT
 Investment/Export Promotion: SIEPA, VIP
 Chambers of Commerce incl. Foreign Chambers
 Ministries: MoERD, MoCMIS (Digital Agenda), Consulates
 Regional Development Agencies (NARD, RDAs)
 Outsourcing Center Serbia, EEN
 German (see Road Show contacts):
 Clusters, Associations, Networks
 Chambers of Commerce & Trade Promotion
 Ministries and Agencies
 etc.
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9. What happened so far?
Road Map up to July 2012
Presentation
Cluster 2nd RT
ICT in Serbia Roundtable Road Show Danube IT
Conference Follow-up
Study
2012 time
2. March 10. April 18.-20. April 7.-12. May 31. May / 1. June 13. July
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10. European Cluster Conference
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11. European Cluster Conference
 Meeting with Vienna ICT Cluster
 New contacts
 ICT Net
- around 20 news contacts (regarding German-Austrian ICT cluster)
- collaboration with colleagues from Slovenia
- arrangements for fairs (Electronica 2012 etc.)
 Ni CAT
- 53 new contacts (34 potentially directly useful, 7 for EU projects, 4 ICT, 4
opto-electronic, 3 mechatronik, 15 various possibilities)
 VOICT
- around 22 new contacts
- clusters/networks/RDAs – 17 / EU administration – 5
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12. European Cluster Conference
2nd Place Award for VOICT in
„Put Your Cluster to the Map“
Competition
The Best Cluster Manager Award Winner,
Michael Gustaffson of Cluster55, Denmark,
with VOICT CEO, Milan Solaja
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13. Road Show to Germany
May 2012
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14. Objectives Road Show
 Initiation first contact
 Introduction
 Serbia
 Serbian clusters
 Serbian company and market potential
 IT Business Dialogue
 Promotion DanubeIT
 Evaluation of potential fields of cooperation (incl. mappings)
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15. Overview Road Show
- Berlin
- Creative Industries
Rhein-Main-Neckar Bavaria (Munich)
Cluster (BW, HE, RP,
SL)
Baden-Württemberg Europ. Cluster
(Stuttgart) Conference
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16. Itinerary/Contacts
 Monday
 Virtual Dimension Center
 Softwarezentrum Böblingen/Sindelfingen
 IHK Region Stuttgart
 Government of Baden-Württemberg
 Steinbeis Europa Zentrum
 Innovation Agency for ICT and Media Baden-Württemberg (MFG)
 Cyberforum Karlsruhe
 Tuesday
 Software Cluster Darmstadt
 IT for Work (IHK Darmstadt)
 Hessen- IT
 SW Forum Saar and SW Technologie Initiative
 Rhein-Main-Neckar Cluster
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17. Itinerary/Contacts
 Wednesday
 Technologie Stiftung Berlin
 SIBB
 Berlin Partner
 IMBC
 Thursday
 Open Source Cluster Berlin
 Vernetztes Leben Cluster Berlin
 Creative Industries Representatives Berlin
 Betahaus
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18. Itinerary/Contacts
 Friday
 Bayern International
 IHK München und Oberbayern
 Bavarian Information and Communication Technology Cluster (BICCnet)
 Rosik
 Others
 Serbian General Consulates Stuttgart/München
 PKS Office Frankfurt
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19. Comparison
Location Main Business Inh. Companies Employees Turnover
Rhein-Main- Business SW 7,6 mio. 8.000 80.000 42 bill.
Neckar
Silicon Valley SW/HW 2,3 mio. 7.000 500.000 180 bill.
(USA)
Bangalore SW 5,0 mio. 1.500 80.000 2 bill.
(IND)
Oulu (FIN) Telecommuni- 0,13 mio. 800 18.000 5 bill.
cation
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20. Structured Meeting Approach
 Potential fields of cooperation
 Information
 Information dissemination
 Newsletters, event calendars
 EEN platform
 Cooperation (basis: MoUs)
 Joint B2B events
 Establishment of joint (web) platform
 Provision of company hubs
 Projects
 EU projects
 Bilateral projects (cluster, company etc.)
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21. Road Show Results
(excerpt)
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22. IHK Stuttgart, Softwarezentrum, MFG, Cyberforum
 Information
 Information dissemination
 Promotion of events like DanubeIT
 EEN platform
 Cooperation
 Deutsch-Serbischer Wirtschaftstag September 2012
 Softwarezentrum could provide office space to establish a hub for
Serbian companies
 Joint EEN activities
 Projects
 via EEN
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23. Rhein-Main-Neckar Cluster
 Information
 Strategic interest in Serbian market to be further evaluated, IT industry
links are currently not established
 Information dissemination (newsletters 2x/month, website)  can be
used promotion of events (like DanubeIT)
 Hessen-IT: newsletter (printed 4x/y.), website
 IHK newsletter to IHK members
 Social media is widely used
 Blog planned
 ICT in Serbia at a Glance study as tool for promotion and member
information
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24. Rhein-Main-Neckar Cluster
 Cooperation
 Matchmakings  first online matchmaking planned (possible option for
German-Serbian matchmaking)
 Inclusion in fairs, events etc. with SEE context like Wirtschaftstage (e.g.
Stuttgart)
 IT for Work has direct link to Brazil, not much further int. contacts
 Hessen delegation visit planned to Vietnam
 Contacts to other IT multipliers and companies and networking
meetings via different European events
 Common fair stands: tbd
 Projects
 (EU) project consortia building
 Need for sales/development partner for German/Serbian companies
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25. TSB, Berlin Partner, Berlin Cluster
 Information
 Web platform (model Polish cooperation)
 Promotion of events like DanubeIT
 Cooperation
 Organized matchmaking connected to events like For a EURO-ID, SIBB
Congress in autumn, Berlin Web Week, September New Media Week,
IfA
 Open Source projects
 Creative industry opportunities
 Projects
 Linkage to multilateral projects
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26. DanubeIT 2012
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27. DanubeIT 2012
 Two-day event: conference on entrepreneurship in high tech and b2b
 157 participants
 22 countries
 10 high profile guest speakers
 53 b2b meetings
 Over 11,500 visits to the conference web page
 Overall mark for the event, by participants – 4.39 (out of 5)
 97% of the participants would recommend DanubeIT to others
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28. Pitanja & Hvala na pažnji
Milan Šolaja,VOICT
milan.solaja@vojvodinaictcluster.org
Jürgen Kappenmann, GIZ/GFA
juergen.kappenmann@karer.com
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29. General Findings Road Show
&
Inputs for Discussion
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30. General Findings Road Show
 Strong interest on the German side for a permanent, institutionalized
and structured cooperation with the Serbian clusters and organizations
 German companies and clusters, associations, chambers etc. are
strongly interested in the local market but have limited / no experience
and knowledge
 Currently order books are full but… pressure and need to
internationalize
 German companies reluctant to travel but...
 Language issues were raised (depends on specific environment)
 From a German perspective the Serbian market is interesting but
limited in size and unified structures and formats are missing
 Lack of more than 30.000 ICT experts
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31. General Findings Road Show
 The market knowledge and intelligence on both sides has to be
significantly increased
 Development of joint B2B models, events, joint platforms etc.
 Usage of already market information like the “ICT at a Glance”
 Demand and supply mappings have to be further developed
 Need to define and build strategic partnerships
 Entrance to German market is often connected to confidence-building
measures like
 success stories with German clients,
 language skills,
 GIZ and other credentials,
 German experts involved etc.
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32. Structure Follow-up Discussion
 Organizational Structure
 Cluster MoU
 Strategic MoUs with German partners
 Joint platforms
 Social networks (LinkedIn, Xing, Youtube etc.)
 Informal gatherings: IT breakfast
 EU projects (CIP, FP7 etc.) consortium building mechanism
 Activities & Events
 ICT Net Conference
 Stuttgart B2B event in Oct. 2012
 Demand/Supply Mapping  definition of country strategies
 Publications
 Joint publication “ICT at a Glance 2013”
 Best Practice brochure
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33. Conclusions & Input Proposals
 Development of a joint cluster Best Practice brochure
 Idea: while all three clusters have a separate cluster brochure
highlighting the cluster and its membership, this joint best practice
brochure functions as an instrument to promote the overall picture
and potential of Serbian ICT companies
 Concept: the brochure is divided into 4-5 main chapters dealing with
specific issues like
 participation in EU projects
 cross-border business with EU and US countries
 technical solutions developed and provided in Serbia etc.
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34. Conclusions & Input Proposals
 Development of a “Serbia ICT” brand
 This brand allows the promotion of the whole ICT sector in Serbia
under one unified label
 Single brands like ICT Net, VOICT, Ni Cat etc. (and their specific
communication instruments) can then be promoted as specific (local)
brands within this brand without putting restrictions on them
 Development of unified company profile template
 Background: the company profiles used so far are regarded as not
focused enough for quick understanding of main issues
 Need: unified template has to be drafted and implemented with all
cluster members (and beyond)
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35. Conclusions & Input Proposals
 Development of a joint “Serbia ICT” Portal
 Idea: “Serbia ICT Portal” provides general information and links to all
major players in Serbia via one channel
 Three main sections
o ICT at a Glance (basic market intelligence)
o Best Practice information, data and example
o Demand/Supply mappings
 Sub-sections and generals are
o Links to major player web sites
o news, event
o calendar etc.
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36. Discussion Results
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37. Proposed Next Steps
 Feedback on discussion inputs
 ICT Serbia Brand  positive
 ICT Serbia Portal  positive
 Joint Best Practice Brochure (e.g. PSTech, Levi9)  positive
 Unified company profile template  positive
 Joint (clusters) creation of ICT at a Glance 2013  positive
 Demand/Supply mapping
 Basic idea  positive feedback
 Idea: FP7 mapping (incl. company profiles)
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38. Proposed Next Steps
 Structure
 No rigid structure needed
 No creation of a new legal entity
 Private sector initiative (which invites and includes public sector
involvement)
 Advocacy as part of the process
 Planning & priority setting workshop on all listed inputs in early
September
 IT breakfast (informal gatherings every 6-8 weeks)
 Coordination of efforts and events
 Project management / communication issues
 Proposal: LinkedIn group & mailing list
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39. Proposed Next Steps
 Events 2012
 Stuttgart B2B event (suggested date: 24.10.2012)
 Important: B2B online platform
 Andrija will check availability of funds
 ICT Net conference (Nov. 2012)
 Position Paper
 Education issues were discussed
 VOICT-PKS paper as basis for broad ICT position paper
 Idea: drafting of an Action Plan including named inputs and initiatives
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40. Signing
ICT Net, Ni CAT and VOICT
Cluster MoU
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41. Signing Cluster MoU
Milan Solaja (VOICT), Marina
Blagojevic (ICT Net) and Goran
Mladenovic (Ni CAT) signing the
joint cluster Memorandum of
Understanding -
the establishment of a formal
basis for future joint activities
and projects
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