2. Flow Of Content
• Introduction
• Festive Advertising
• Why Advertise During Festivals
• Ways To Advertise During Festivals
• How Companies Advertise During Festivals
• Benefits Of Advertising During Festivals
• Disadvantages Of Festive Advertising
• Facts About Festive Advertising
• Case Study
• Suggestions
4. Festive Advertising
“Festivals are peak times for businesses and it is
one of the reasons why entrepreneurs should
choose these seasons to accelerate the pace of
their business and take it to a higher level.”
5. Why Advertise During Festivals?
• Festivals Are Time During Which Customers Heavily
Shop
• Customers Get Familiarized With Features And
Benefits And Are Encouraged To Buy Them
• Festivals May Come And Go; But Memories Remain
Forever About The Product
• Provides Opportunities To Plan Out Effective
Marketing Strategy.
• Final Brand Message Has To Be Strong And Appealing
To Carry Away Attention Of Peoples.
6. Ways To Advertise During Festivals
• Television Commercials and Radio
Advertisement
• Promotional Fliers and Special Event
Signage
• Newsletters and Catalogs
• Print Advertisement, Coupons and Gift
Certificates
• Web site and E-mail Marketing
• Blogging and Social Networking
12. Disadvantages Of festive Advertising
“Festive marketing can create a category
of customers who seek festive deals.
They only buy when there are discount
offers.”
15. Suggestions For Good Festive Advertising
• Ad campaigns for festivals
• Special Offers and discounts
• Greeting cards and gifts
• Sponsoring celebrations/events
• Keep communicating
Notas del editor
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