According to research conducted, it takes less than two-tenths of a second for an online visitor to form an opinion about your brand. This means that your website design can either secure that a consumer purchases your product or make them search for alternatives. When your website design has less than a second to create an impression, you need to understand precisely which things need to be top-priority.
2. Vajrakaya
Design | Develop | Brand
Aesthetics
Sharing Is caring
Navigation
Primary Image
Content
Popular posts
According to research conducted, it takes less than
two-tenths of a second for an online visitor to form an
opinion about your brand. This means that your website
design can either secure that a consumer purchases your
product or make them search for alternatives. When your
website design has less than a second to create an
impression, you need to understand precisely which
things need to be top-priority.
3. Vajrakaya
Design | Develop | Brand
Navigation
Effortless and agile navigation on your website will develop trust
in the customer’s mind. When a website opens itself up to be
researched, it exposes itself to the customer which leads the
customer to trust that the website has nothing to hide. There
should be proper breadcrumbs on each web page that help the
customer keep track of where he is within the website.
Apart from being swift, the navigation should be aesthetically
inventive as well. Even without experimenting too much with
animated buttons, you can play around with basic lines and shapes
to give your website a fresh look amongst the thousands of
websites that your customers browse everyday.
Primary Image
Viewers are captivated by visuals. Large visuals. If you’re using a
primary visual on your home page, you’re making sure that the
customer’s eyes are directed towards a single point of focus. It can
then become effortless for you to guide their eyes to a call-to-action.
The elementary image should be crisp, should be colour-managed
for the web and optimised for fast download.
Although, the only rule is that there are no rules. Even if you don’t
have a large visual, you can still guide the user’s eyes with
placement of other design elements on your webpage.
Content
Your website’s content should be customized for your customer.
Instead of ranting on and on about how much your company has
achieved over the years, your target should be to tell clients and
customers how you can help them attain their goals. The tone and
voice of your website should be personal and according to the age
and persona of your customers. Focus on one reader instead of trying
to reach out to millions. Always remember the KISS rule
(Keep It Simple Silly).
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Design | Develop | Brand
Popular Posts
Popular posts are to website designs what Britney Spears is to Pepsi
commercials. If you’re running a blog, it is always good to showcase
what people are recommending. It works as an endorsement from
real readers. If you have a post that has been recently added, let
your visitor know so that he can read up on the latest that your
website or blog has to offer.
Aesthetics
Remember that the human brain is wired to notice the astonishment.
What we have covered in this list so far deals with the technical
features of the website. Something that the development team is
expected to do. What we’ll now talk about is something for the
design department to look into. Aesthetic design is a subject in
itself, but broadly, a website’s design language should be consistent.
Remember that lines, shapes, colours and textures all create a mood
and evoke a feeling. You need to synergise what your website
evokes with the kind of perception you want to create in the
customer’s mind.
In the end, your website’s aesthetics can only exercise a certain
amount of control on the viewer’s mind. If you want to create a
better impression, you need to look beyond aesthetics and come to
terms with practicalities in web design as well. Features such as
recent posts can double your search engine presence while share
buttons can increase the number of eyeballs coming to your
website. Curate the content according to your target audience’s
personalities and give them an easy menu to navigate through
your website.
5. Vajrakaya
Design | Develop | Brand
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