4. 1. The public service transportation could be
more efficient, busses and trams are not
so frequent. They would like to have
another solution to travel around the city.
2. They will be glad to use eco transportation
that help the environment and decrease
Turin's pollution. According to age, young
people would prefer to use scooters and
bicycles to go to university and in the
centre in order to avoid traffic; older
people would prefer to use eco-cars.
3. They think the app would be an useful and
new solution to move around the city also
to save money, time and reach easily and
fast different places of interest. Discounts
for cinemas, restaurant and museum are
something very nice and will motivate
more people to use the app!
7. Our goal is to create an
easy app to get
everywhere from
anywhere.
What is the central issue
of our project? Is to use
ecological cars, bikes and
scooters, in order to reach
the final goal of using the
new technologies to make
transportation more
environmentally friendly,
accessible and affordable
to people.
GOALS
8. Everyone living in Turin,
working, visiting or
studying in there.
TARGET
Anyone with a smart
phone can download
the free application .
Specifically men and
woman from 18 to 60
years old.
9. • Segment: Transports and
mobility market.
• Target market: people that
live in the city of Turin and
then people of the most
important cities of Europe
(students, workers, citizens
in general, tourists, etc.).
• Position: enter the market of
the apps regarding the
transportation in the biggest
cities of Europe.
STP
10. MESSAGE
We want to make
easier for citizens
and tourists to
travel the city in a
comfortable and
ecological way.
