- The document discusses trends in web services in 2011, including the growth of real-time social web and its movement to mobile. It also covers topics like social sign on, social web leading search, and the rise of social commerce through platforms like Facebook. - Key statistics are presented on growth of users and pages on Facebook from 2009 to present. Concepts around optimal use of Facebook pages, plugins, and tools for brands are also introduced. - The rise of location-based check-ins and competing services like Foursquare are noted as mobile social trends to watch. Questions are also posed around definitions of "social commerce" and how platforms might integrate shopping features through social networks.

1. by (@mushman1970)

2. ( : )
•
• ‘ ’
• Co-Founder
•
• KT ‘ ’
• tnm
• : @mushman1970
• : http://facebook.com/realtimesocialweb
‘ ’( VoIP on Web2.0)
• 600
• 2009 100
‘ ’
• SKT TNM
• ( )
• ‘ 2011’( )
• ‘ ’( )
• ‘ ’(tnm)

3. Web Service Trends

4. Web Service Trends 2011
Real-time Social Web is going to Mobile

5. Web Service Trends 2011 – Real-time Web
• 2009 1,358% 12
• : 175,000,000 ( 400,000 )
• 90,000,0000 ( 640 , 1,000 )
• 600,000,000
• API 75%
• Promoted Tweets
• , (Bing),
•

6. Web Service Trends 2011 – Social Web
• 5 , 6
• 1 5 , 130
• 300 ( , , , )
• 550,000
• ( , API)
Global Top 100 2/3

7. Web Service Trends 2011 – Mobile Location
• GPS ( )
• Mobile Social Location Service
(What’s happening à What’s happening there)
• The War of Check-in : Foursquare vs Gowalla vs Brightkite vs Loopt

8. SSO is …
not Single Sign On, but Social Sign On

9. Social is “the Next Search”

10. Facebook leads Sharing

11. ?

12. Social “Commerce”
VS.
“Social” Commerce

13. Social Commerce = 50% Off Group Buying?

14. Social Commerce = 50% Off Group Buying?

15. “Social” Commerce
Amazon Recommendation by Facebook

16. “Social” Commerce
Ebay + PayPal + Facebook Connect = Group Gift Buying

17. “Social” Commerce
Facebook Shopping Mall by Payvment
ShopNow Tap
by Payvment

18. “Social” Commerce
Local + Commerce = Facebook Deals
•
• , , , , ,
•
• Individual Deals –
• Loyalty Deals –
• Friend Deals –
• Charity Deals –

19. Facebook Statistics

20. Facebook Statistics

21. Facebook Statistics

22. Facebook Statistics

23. Facebook Statistics

24. Facebook Statistics

25. Facebook Page
Facebook for brand/Product

26. Facebook Profile / Group / Page
Profile
(Friends)
News Feed
Group
( ) (Members)
Page
(Fans)

27. Facebook - Page

28. Facebook - Page

29. Facebook – Page browser
http://www.facebook.com/pages/browser.php

30. http://www.facebook.com/pages/create.php

31. URL
http://www.facebook.com/username
25 URL
) http://www.facebook.com/realtimesocialweb

32. ( )

33. –

34. – (Like Box)

36. –

37. –

38. –

39. –

40. –

41. –

42. ?
http://f.cl.ly/items/2m1y0K2A062x0e2k442l/facebook-advertising-performance.pdf

43. Facebook Page
Facebook for brand/Product

44. -
• RSS
•
•

45. /
- (NetworkedBlogs)
•
(NetworkedBlogs)
• ,
•

46. /
-
http://apps.facebook.com/twitter

47. /
- Selective Tweets
http://apps.facebook.com/selectivetwitter

48. /
-
http://www.facebook.com/twitter

49. /
- Social Aggregator
• Social Aggregator (TweetDeck) (HootSuite)
/
•

50. •
• bit.ly , /
• / ,
/

51. FBML
• FBML
• FBML
• FBM
L ( )

52. • FBML FBML
• http://goo.gl/DOXhe

53. 550,000

54. http://apps.facebook.com/ustreamtv

55. /
• Involver.com
• ,
( , Share, )
• Involver.com 2 , /

56. Social Commerce

57. Facebook Registration & Login
• (Facebook Registration)
à
•
à /

58. Facebook Social Plugins

59. Facebook … Facebook App

60. “ (Social)” ?

61. …
http://goo.gl/uq2sl
T
‘ ’

62. Thank You
(mushman)
Mail : mushman1970@gmail.com
Twitter : @mushman1970
Facebook : fb://mushman1970
Fb Page : fb://realtimesocialweb
Blog : http://mushman.co.kr