Victor Ching from Chinchin participated in the KSTARTUP accelerator program. He practiced pitching his product at various bootcamps and events to refine his problem statement, focusing on how people try to meet others on social networks but have difficulty. By iterating and getting feedback, he was able to improve his pitch. On demo day, Chinchin was named the winner.

1. CHINCHIN @
KSTARTUP
Victor Ching
victor@chinchin.co

2. PRODUCT
Feedback
Help Others
PITCH
NETWORK
Requests from real users
!
• Out of app purchases.
!
Tangible product changes
!
• People were talking about Stories with
each other. We decided to make
Stories social.

3. PRODUCT
Feedback
Help Others
PITCH
NETWORK
Cohort Analysis
Agile

4. PRODUCT
PITCH
Practice
Problem
beLAUNCH
NETWORK
5 chances to practice pitch
!
• Business bootcamp
• Design bootcamp
• SK Planet day
• Investment bootcamp
• Growth hacking bootcamp
!
Lots of practice before demo day

5. PRODUCT
PITCH
Practice
Problem
beLAUNCH
NETWORK
Iterated on problem statement
!
• Business bootcamp
• 3 different problems
• Design bootcamp, SK Planet day,
Investment bootcamp
• Meeting strangers is scary
!
Jai Choi says that’s not a problem
!
• Growth hacking bootcamp
• People try to meet people on social
networks but can’t

6. PRODUCT
PITCH
Practice
Problem
beLAUNCH
NETWORK
Winner

7. PRODUCT
PITCH
NETWORK
Silicon Valley
500 Startups, Andreesen Horowitz,
Colingo, DCamp, Goodwater Capital,
Google Ventures, Hipmunk, Jay Eum,
Lee Jacobs, Niket Desai, PayPal,
Sequoia Capital, Sidecar, SK Planet,
Spotify, Tekton Ventures, Tomorrow
Ventures, Translink Capital, Tsumobi,
Viber, Wikipedia
!
David Lee, KJ Byeon & YoonJin Chang

8. CHINCHIN @
KSTARTUP
Victor Ching
victor@chinchin.co