1. Sell it is an e-commerce platform that makes selling used goods convenient by managing the entire sales process for the seller. 2. The company solves problems of inconvenience, lack of trust, and sellers not getting the best price when selling used items privately. 3. Sell it has experienced rapid growth since its launch in 2013, with monthly sales reaching $36,000 in July 2014 and a 37% month-over-month growth rate.

1. Copyright © 2014 Sell it Inc., All Rights Reserved.

2. 2003
I was in high school…
2013
10 years later, after failing at my second startup…

3. Inconvenience
The Problem We Are Solving
The reason most people give up selling their used goods is inconvenience
Trust
Trust is not guaranteed in a normal P2P sale
Suboptimal Price
Asymmetric information and lack of market data means seller does not get highest price

4. Seller
Buyer
A new kind of commerce platform which sells your used goods for you.
Re-commerce = Re-Sale E-commerce
Manages entire process
The Solution: Re-commerce

5. Sell it! is the easiest and the fastest way to sell used consumer electronics.
Selling used goods is an inconvenient and complicated process
Sell it! intends to disrupt this process through information technology and through innovating the retail and distribution system
The Solution: Re-commerce

6. [VIDEO]
Service Introduction

7. Choose the category of item you wish to sell
Select the model
Check the condition of the item
User Experience: Selling

8. Sell it! proposes a price for the item (excluding shipping and handling fee)
Money is transferred to the user’s specified account
User Experience: Selling

9. Follow what you want to buy
If you follow a particular item, you will be sent a push notification when one is available for purchase
User Experience: Buying

10. Shipping & Handling
User Experience
We send you a shipping box and reservation code – just put your item in the box, and off it goes!
Direct Deposit to Your Account
We quickly deposit the sales amount into the account you specify, through direct deposit!
We Guarantee the Sale
We guarantee the sale. If your item does not sell to another buyer within 2 weeks, we buy it!

11. Sell it! earns a 10% commission on each product sale.
$20
Average Commission Average sales price of $200 (smartphone, tablet, laptop)
$36,000
Monthly Sales (July) 37% month-over-month growth
Business Model

12. LOW User Experience
HIGH User Experience
HIGH Trust
LOW Trust
Positioning

13. China and Southeast Asia are the largest markets for smart device sales
2013 Smart Phone Unit Sales
400M
110M
32M
Source: Strategy Analytics
Arbitrage Strategy

14. Price of used Korea-made smart devices in China and Southeast Asia is on average 225% higher than in Korea
316%
186%
171%
Price Comparison by Country
190,000
60,000
560,000
300,000
1,200,000
700,000
Galaxy S2
Galaxy Note 10.1
Samsung Series 9
Opportunity to sell Korean devices in China/Southeast Asia
Arbitrage Strategy
Source: Choongo Nara, 85.com, Craigslist
Korea
China
SE Asia

15. 1. Web Crawling by Country
2. Price Database
product_id
time
country
Product_name
Price
1
2014.1.14. 14:23
SG
Galaxy S3
170,000
2
2014.1.12.12:22
CN
Galaxy S4
240,000
3
2014.1.11.19:24
CN
Galaxy Note1
85,000
3. Price Modeling
4. Derive Export Price
5. Forecast Future Prices
Web crawling in China, Singapore, etc. / 58.com, Craigslist.sg
Crawling data : Date, Country, Model, Price
Shipping, handling, FX rate, tariffs used to calculate optimal sales price
Profit maximization through smart pricing engine
Arbitrage Strategy: Smart Pricing Engine

16. HQ
Hong Kong
Singapore
Singapore and HongKong will act as a base for expansion throughout Asia
No. 1 Re-commerce platform of Asia
Arbitrage Strategy

17. Year
Date
Milestone
2013
Aug 31
Launched android App
Sept 3
1st Product registered
Sept 11
Launched iOS App
Oct 1
Over 100 products registered
2014
Jan 11
Selected as Google Play Recommended App
Feb 10
Over 1,700 products registered
Feb 17
Established Sell it Inc.
Feb 20
Received seed funding from TheVentures Co
July 30
Monthly sales over $36,000
Milestones

18. 0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2013.9
2013.10
2013.11
2013.12
2014.1
2014.2
2014.3
2014.4
2014.5
2014.6
2014.7
Average monthly growth rate of sales is 37% as of June, 2014
Registered goods
Sales
Milestones
USD

19. Year
Date
Milestone
2014
Dec
Ready for service in Singapore
Mobile/Web Service
Logistics, Partnership, Tax, etc.
2015
Feb
Establish Corporation in Singapore
Mar
Begin Marketing
Apr
Beta Test
Jun
Launch Version 1.0
Overseas Expansion Plan

20. 1.Partnership for co-work and developing Southeast Asia Re-commerce Market
Sales Platform
Payment Platform
Logistics Company
Overseas Expansion Plan: Next Steps
2.Investment (Series A Round)

21. Deahyun Kim
Operating used goods Naver community, 8 years
E-commerce CEO, 1 year
Chulwoo Kim, CPO & Designer
Start-up Product manager, 2 years
Jihoon Jeon, iOS Engineer
Co-founder
Programming, 8 years
Smilegate Inc. , 3 years
Hoon Kang, Web & Server Engineer
Programming, 10 years
Viki Web front & server programming
Jungdae Kim, Android Engineer
Co-founder
Programming, 8 years
Lotto Inc, Easyworks Universe Inc
Changseong Ho
Co-founder of TheVentures and Vingle
Co-founder of Viki (Acquired by Rakuten , 2013)
Jiwon Moon
Co-founder of The Ventures and Vingle
Founder of Viki (Acquired by Rakuten , 2013)
Team
Investment Advisors
Our Team
And join confirmed
Data Marketer
Global Manager from Singapore biggest e-commerce company

22. We are the best experience for selling used consumer electronics
Vision

23. THANK YOU.
Daehyun Chris Kim / CEO & Co-founder M. 010-9969-7184 E. dhkim@withsellit.com F. facebook.com/withsellit