SlideShare una empresa de Scribd logo
1 de 23
Evolution of eBook:   Interactive eBook 2011.03.05. Sat. 10 th  OpenUp TaeWoo Kim CEO/Founder of  m og lue - -
 
About us 1 3 2 4 17 12 24/7 26
Motion Glue
What we do
Interactive ebook?
[object Object],- - Amazon  Kindle Cybook  Gen3 Sony  PRS-505
[object Object],Sony  PRS-700 Sony  PRS-505 - -
[object Object],- - Amazon  Kindle2 B&N  Nook Amazon  KindleDX
[object Object],- - Apple  iPad B&N  Nook color Samsung Galaxy Tab
[object Object],- - Apple  iPad2 Motorola Xoom Samsung Galaxy Tab 10.1
Evolution of E-reader - - Dual Core Xoom Galaxy Tab 10.1 iPad2 Etc. Camera Galaxy Tab Voice iPad Color Nook color PocketBook IQ701 Alex eReader Pandigital Novel Touch Nook Cybook Orizon Cover Story Sony PRS-650 Kindle 3 Biscuit Wireless Kindle 2 PocketBook Pro602 Borders Kobo NUTT3 Sony PRS-505 Kindle DX Sony PRS-600 Cybook Opus Iriver Story PAGEone Black/gray Kindle Cybook Gen3 2007 2008 2009 2010 2011 ebook
From ebook to Interactive ebook ebook  VS   Interactive ebook 책 소비자
Interactive ebook Alice for the ipad
easily   and   quickly Users can Interactive eBook CREATE
Problem I’ve got content... I want to turn my ideas into  interactive ebooks… I want to share a story  with my kids.. I’m tired of seeing lame interactive ebooks… I’m not a developer… I’ve got talent... Professionals (Publishers & Authors) Non-professionals (Parents, aspiring artists ) - - Difficult Time Cost
Moglue's Solution iOS Android One source, Multiple platforms ,[object Object],[object Object],[object Object],[object Object],Distribution Interactive eBook  Creation - - iPod iPhone iPad Mobile S-Tablet
- - Demo
Freemium Model - - Free Persona l Professional Enterprise Interactive  features Limited Average(Provide some free contents) Robust Robust Subscription fee/year Free Free Free $50,000 Cost/Book Free Freemium(Virtual goods) $1,000 Free Page Limit/Book 10page 20page 30page unlimited Can I publish the book? N/A N/A Yes Yes Revenue share N/A N/A 30% 20%
Competitive Landscape Developer Woodwing MeeGenius Qbook Touchoo iPod iPad iPhone S-Tablet Mobile iMac $10,000 / 1 month $5,000 / 2 weeks $1,000 / 1 week $10,000 / 1 month - - Moglue
Project - - 플랫폼 개발  자체 제작 Creative group 과의 협력 출판사와의 협력
책은 사라지지 않는다 .  다만 디지털화 될 뿐 .  -Jeffrey Preston Bezos CEO of Amazon http://gizmodo.com/#!5435521/jeff-bezos-on-the-inevitable-obsolescence-of-books 인터뷰 본문중 유사 문장  “ That's not going to go away; that's going to thrive.”
- - Thank you for listening   [email_address] @Challengekim

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진화하는 전자책 - 인터랙티브 이북_ 모글루

  • 1. Evolution of eBook: Interactive eBook 2011.03.05. Sat. 10 th OpenUp TaeWoo Kim CEO/Founder of m og lue - -
  • 2.  
  • 3. About us 1 3 2 4 17 12 24/7 26
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Evolution of E-reader - - Dual Core Xoom Galaxy Tab 10.1 iPad2 Etc. Camera Galaxy Tab Voice iPad Color Nook color PocketBook IQ701 Alex eReader Pandigital Novel Touch Nook Cybook Orizon Cover Story Sony PRS-650 Kindle 3 Biscuit Wireless Kindle 2 PocketBook Pro602 Borders Kobo NUTT3 Sony PRS-505 Kindle DX Sony PRS-600 Cybook Opus Iriver Story PAGEone Black/gray Kindle Cybook Gen3 2007 2008 2009 2010 2011 ebook
  • 13. From ebook to Interactive ebook ebook VS Interactive ebook 책 소비자
  • 14. Interactive ebook Alice for the ipad
  • 15. easily and quickly Users can Interactive eBook CREATE
  • 16. Problem I’ve got content... I want to turn my ideas into interactive ebooks… I want to share a story with my kids.. I’m tired of seeing lame interactive ebooks… I’m not a developer… I’ve got talent... Professionals (Publishers & Authors) Non-professionals (Parents, aspiring artists ) - - Difficult Time Cost
  • 17.
  • 19. Freemium Model - - Free Persona l Professional Enterprise Interactive features Limited Average(Provide some free contents) Robust Robust Subscription fee/year Free Free Free $50,000 Cost/Book Free Freemium(Virtual goods) $1,000 Free Page Limit/Book 10page 20page 30page unlimited Can I publish the book? N/A N/A Yes Yes Revenue share N/A N/A 30% 20%
  • 20. Competitive Landscape Developer Woodwing MeeGenius Qbook Touchoo iPod iPad iPhone S-Tablet Mobile iMac $10,000 / 1 month $5,000 / 2 weeks $1,000 / 1 week $10,000 / 1 month - - Moglue
  • 21. Project - - 플랫폼 개발 자체 제작 Creative group 과의 협력 출판사와의 협력
  • 22. 책은 사라지지 않는다 . 다만 디지털화 될 뿐 . -Jeffrey Preston Bezos CEO of Amazon http://gizmodo.com/#!5435521/jeff-bezos-on-the-inevitable-obsolescence-of-books 인터뷰 본문중 유사 문장 “ That's not going to go away; that's going to thrive.”
  • 23. - - Thank you for listening  [email_address] @Challengekim

Notas del editor

  1. 그냥 이대로두셔도되고 좀더 깔끔하게 해주셔도되고
  2. Moglue? 가 나오고 Motion and glue 각각 나오고 하나로 합쳐지면서 -> moglue( 위의로고 ) 라는 뜻이라는 식으로 간단한 애니메이션이 나오게해주세요 ~
  3. Head 로 About us 해주시고 숫자가 1, 2, 3, 4, 12, 17, 24/7, 26 이 차례차례 한개씩 클릭하면 나올수있게해주세요 한페이지에 다나와도되고 각각 1 페이지어도되고요 Cf) 1 년차 , 2 개나라 법인 , 3 국적 , 4 개의 아이디어 ,12 월에 투자유치 , 17 - 직원수 ,24/7 - 계속일하는거 , 26 - 평균나이
  4. 좀더 예쁘게 바꿔주세요 -_-; 여기서부터 왼쪽위에 create, play, share 랑 로고 같이 슬라이드마스터에 들어가는것도 좋을듯해요
  5. Interactive ebook? 만 넣어주시면되요
  6. 그냥 두셔도되고 좀더 깔끔하게 해주셔도되고 cf) E-ink 를 이용한 단말기의 본격적인 등장
  7. 그냥 두셔도되고 좀더 깔끔하게 해주셔도되고 cf) Touch screen 의 등장 Screen shades 의 증가
  8. 그냥 두셔도되고 좀더 깔끔하게 해주셔도되고 cf) 3G/Wifi Full wireless 의 실현
  9. 그냥 두셔도되고 좀더 깔끔하게 해주셔도되고 cf) Color screen 의 등장 Voice 인식 Camera 장착
  10. 그냥 두셔도되고 좀더 깔끔하게 해주셔도되고 cf) Many Sensors ( 중력센서 , 가속센서 등 ) 듀얼코어의 등장 3D 구현
  11. 왼쪽에 있는거 글씨 크기 무시하시고 통일해서 해주시면될것같고 오른쪽 위쪽으로 성장하고있는것처럼 화살표같은거 하나 해주시면 좋을듯 해요 . Plain Text 위주의 eReader 단말기들이 점점 Multimedia 化 되어가고 있음 ( 일방향  쌍방향 ) - 제품들이 full wireless 를 갖추면서 , 단순히 text 를 consume 하는것이 아니라 communicate 하는 방향으로 발전함 (be social) - 제품들의 mutimedia 化는 새로운 형태의 eBook 구현을 가능케 함 ( 신시장을 창출 ). (be interactive)
  12. ebook VS Interactive ebook 이 맨처음에 나오고 책 -> 소비자 ( 책이랑 사람이미지 나오고 책에서 사람으로만 전해진다는듯한 화살표 ( 일방향 을 표현하기위해서 ) 책 <-> 소비자 ( 책이랑 사람이랑 쌍방향으로 소통한다는 의미로 양쪽화살표를 넣어서 강조 ) 해주시면됩니다 ~
  13. Alice for the ipad 어플리케이션 이미지 집어넣어주시면 될것같에요
  14. 그냥 두셔도되고 좀더 깔끔하게 해주셔도되고
  15. 좀더 깔끔하게 해주세요 그리고 결과적으로 difficult, time, cost 가 각각 누를때마다 나올수있게해주세요
  16. 좀더 예쁘게 바꿔주세요 -_-;
  17. 플랫폼이미지 이걸로하지말고 지금최신버전 플랫폼 이미지로 넣어주세요
  18. 좀더 깔끔하게 해주세요
  19. 좀더 깔끔하게 해주세요
  20. 여기도 플랫폼 이미지는 최신껄로바꿔주세요 // 배치같은건 전혀 고려하지마시고 아래 전달하려는 내용만 참고하시면 됩니다 . 0) 처음에 로고만있고 (create, play, share 들어간걸로해주세요 ) 한번누르면 플랫폼개발 + 이미지 나오게 두번째 누르면 출판사와의 협력 ( 장날 , 카페러너 ) 세번째 누르면 Creative group 과의 협력 ( 책읽어주는할머니 ) 네번째 누르면 자체 제작 (Twas, 헨젤과그레텔 )
  21. 아마존 대표가 한말 찾아보면 – 종이책은 죽지않았다 전자책으로 옮겨갈뿐이다 ( 영어 ) + amazon CEO 이름 으로해서 넣어주고 – 그 문장똑같이 전자책은 죽지않는다 인터렉티브 이북으로 옮겨갈뿐이다 . – moglue 라고 해주세요
  22. 좀더 깔끔하게 해주세요