Social Media Discourse for students in the Health Sciences Faculty in 2012

1. Digital Professionalism:
Social Media Discourse
in the
Health Sciences Faculty
in 2012
Veronica Mitchell & Nicole Southgate
Education Development Unit
Health Sciences Faculty
University of Cape Town, South Africa

2. Respect ?
Illustration by Stacey Stent for Dick Ng'ambi, UCT

3. Our online world
Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)

4. Social media
Evolving
Rapid growth
Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920/ (CC BY)

5. Resources:
in our networked society
Websites
Google
Social media
Blogs
LinkedIn
Icons by http://dryicons.com (Free License

6. Online identity
Prof Steve Reid, UCT
?
Community participation
projects in KZN
Icon by http://dryicons.com (Free License Agreement)

7. in the
Health Sciences
Social networks
are helpful
&
may be harmful

8. in the
Health Sciences
Enhancing professionalism
& / or
Undermining professionalism

9. Guidelines on social practices
balance & boundaries needed
openness vs constraint

10. Guidelines
United Kingdom New Zealand & Australia
http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf http://www.waikatodhb.govt.nz/file/fileid/37681

11. Guidelines
Public space
Permanence of posts
Trackable details
Representing the university & profession
Policies in development
•
Should Healthcare Organizations Use Social Media: A Global Update
http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update

12. Social Media
Where are we ?
Digital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)

13. Connecting with others
by communication channels
having a voice
as Health Science students
in public spaces

14. Knowledge
Empathy
Reflection
Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical
Education 7:45. [Online]. (CC BY) Available: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/

15. Join Facebook
or
Assess your own FB
with neighbour
BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/

16. Facebook
Friend or Foe ?
User Unlike Comment Share
43 minutes ago
The registrar missed
the pneumothorax
today – what a fool!!
Inappropriate
Unprofessional
Doctor image from Microsoft ClipArt (MS service agreement)
Icon by http://dryicons.com (Free License Agreement)

17. Profile photo
Who will choose
to invite Veronica to be a friend
on Facebook?

18. Profile photo
Who will choose
to invite Nicole to be a friend on
Facebook?

19. Relationships
Between colleagues
Patients
Boundaries
Future employment – personal profile

20. Personal learning environment
in the Health Sciences
Self-regulation
as a
Health Professional
Image: David Castillo Dominici / FreeDigitalPhotos.net
3d Man With Multiple Arrow Paths (standard-free license)

21. What are your tweets saying about you?
twitter-logo By Aron1971
http://www.flickr.com/photos/24489285@N07/3268768970/lightbox/ (CC BY-SA)
Bottom Icon by http://dryicons.com (Free License Agreement)

22. Join Twitter
Choose Twitter handle
Follow @EDU_FHS
Trending Topic #HSFyr1
Icon by http://dryicons.com (Free License Agreement)

23. Benefits
Sharing experiences
Openness & transparency
Expanding horizons of knowledge & experiences
Increased potential learning resources
Promoting personal agency
Up to date information
Building a Community of Practice

24. Caution / Protection
Sharing experiences
Personal containment – find other sources
Undermining others – e.g. defamatory statements
Confidentiality re patients / facilities
Informed consent
e.g.

25. Prote
ction
Online ethical awareness
Do no harm
Yourself
Patients
Colleagues
Facilities

26. Summary
Social Media
http://www.flickr.com/photos/loop_oh/4313629167/
By Rupert Ganzer (CC BY-ND)
Evolving
Open space
Affording opportunities through connectivity
Caution re consequences
Ethical concern is paramount

27. Who am I online
?
Discussion
Digital Professionalism: Social Media Discourse in the Health Sciences Faculty
by Veronica Mitchell and Nicole Southgate
is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.
Images used in this presentation still retain their previous license agreements.

28. How are we doing as your facilitators in
this social media conversation ?
Evaluation please
?
Images from Microsoft ClipArt (used under MS service agreement)