Through decision sciences and analytics, we identify the potential customers that will be most profitable and likely to buy your product or service, as well as which channels are likely to be most effective. Leveraging our expertise, we’ll contact the ‘right’ customers, at the ‘right’ time through the ‘right’ channels.

1. Customer
acquisition
Customers won’t
Key facts
• National charity– £2 million • Tour operator – 'dropped basket'
always find you
17,500
New Business
campaign revenue delivered.
> Achieved 75,000 new donations,
(customer drops out of buying
process on website so we call them
and try and convert) – achieved
equating to £65 million.
policies generated conversion rate of 12% and an
> 100,000 new supporters average sale of £195, generating
acquired. an additional £33k for the client.
• Insurance – delivered over 17,500 • Financial services – average
new business policies and a 40% 850 new business applications
improvement in same day sales. per month, of which 40% were
• Major retailer – efficiency of the generated by Vertex. Our call With choice everywhere,
£2 operational cost base has improved
by 12%, management structure
reduced and operational efficiency
centre processes new business
revenue of £500k p.a. for their
life assurance division.
customer acquisition is
million mitigated the need for any a growing challenge –
campaign recruitment.
revenue
delivered
so we think you could
benefit from our help
Achieved
and expertise more
75,000 than ever
12% new donations equating to
conversion rate
on ‘dropped
£65 million
basket’
To find out more about how we
can help your organisation, call 40%
us on 0845 051 8400 or visit improvement in
www.vertexgroup.com same day sales
prop/0084/ds/01/oct09/je www.vertexgroup.com

2. Helping you deliver
successful, targeted
campaigns
Stages of customer acquisition
Target Model Pilot Train & deliver Manage Monitor Deliver
market customer campaign campaign campaign results bene ts
data MI dashboard
Market- Structured Targeted Campaign Establish / nurture
leading Propensity campaign outbound management new customer
data methodology multi-channel technology accounts
modelling
analytics campaign expertise and Handle products /
tools and (phone email, infrastructure service enquiries
expertise web, SMS, F2F,
social media)
We’ll help differentiate
you from the competition
How we do it
We major on decision science and analytics to
Identifying
identify those potential customers that are most profitable
Vertex is experienced at looking across markets profitable and likely to buy your product or
customers
and channels, helping you identify new contacts service, as well as which channels and media are
likely to be most effective. Our aim? To contact
and convert them into valuable customers.
the ‘right’ potential customers, at the ‘right’ time
through the ‘right’ channels – leveraging our
Claim the fruit of success – cherry pick expertise in advisory services, operational
design and analytics to your benefit.
We put targeting at the heart of our model – seeking out those
customers most likely to be interested in your services, predicting Our holistic approach spans the customer acquisition Converting
their purchasing behaviour and understanding which will be most process, from targeting through to delivering
profitable to your business. The result – we’ll help drive market benefits. We’ll help you to deliver successful ‘hot’ leads
share, revenue and margins, bringing new focus to your customer customer-focused campaigns, differentiate you from to customers
acquisition process so you are in a position to confidently reap the the competition and deliver valuable new business.
rewards of your new growing customer base.
www.vertexgroup.com