1. of online experiences
begin with a search engine
Brands with blogs have
93
70
75
434
ANALYZE1 Review your website analytics for popular
topics and content formats.
Identify the target keyword and select the
content you will be repurposing.
Build your new content with SEO in mind.
Maximize the content’s value by including
your target keyword and linking related
pieces to boost SEO.
MORE
C O N T E N T F O R S E O
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INDEXED PAGES
on their websites
of users never
click past the
FIRST PAGE
of search engine results
of links users click on
are from SEARCH RESULTS
STRATEGIZE2
TRACK5
CREATE3
OPTIMIZE4
Brainstorm the best formats
for your new content and
map out the new campaign.
Popular mediums include
blogs, infographics, videos,
quizzes and e-books.
Make sure your content is
optimized for high rankings.
Is your page title unique
and keyword rich? Do your
links and image captions
include your keyword?
Keep in mind SEO best
practices for best results.
Track engagement now that your
new content is live:shares, likes,
reads, downloads, and conversions.
Pick the metrics that are most
important to your business goals;
but remember – be patient and
keep creating relevant content.
SEO takes time and consistency.
14.6
1.7
AVERAGE CLOSE RATE
SOURCES
SEO
OUTBOUND
verticalnerve.com
imforza.com
blog.bufferapp.com
buzzergy.com
searchenginejournal.com