E-FASHION ADVISORY eStatsIndia.com View The E-retail industry in India is fast gearing up for action. International players are seriously testing the waters by collaborating with lead Indian E-retail players. Not only they are opening up their own shops in India like Amazon.in and Rakuten but at the same time they are also collaborating with the Indian players. For eg, recently GAP the International American giant collaborated with snapdeal.com to sell their wares. Most of such developments are happening in the E-fashion to start with. E-fashion is one of the top online selling product categories in India. E-Fashion Retail in India is at around 4% to 5% of the total retail market in India. Going forward E-fashion would increase manifold provided the vendors and the users gets into the groove. The present E-Fashion advisory presents the following key inputs to the industry stakeholders specifically focussing on the E-fashion Industry in India.

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E-FASHION ADVISORY
eStatsIndia.com View
The E-retail industry in India is fast gearing up for action. International players are
seriously testing the waters by collaborating with lead Indian E-retail players.
Not only they are opening up their own shops in India like Amazon.in and Rakuten but
at the same time they are also collaborating with the Indian players. For eg, recently
GAP the International American giant collaborated with snapdeal.com to sell their
wares.
Most of such developments are happening in the E-fashion to start with. E-fashion is
one of the top online selling product categories in India. E-Fashion Retail in India is at
around 4% to 5% of the total retail market in India. Going forward E-fashion would
increase manifold provided the vendors and the users gets into the groove.
The present E-Fashion advisory presents the following key inputs to the industry
stakeholders specifically focussing on the E-fashion Industry in India.
VENDOR SIDE
o Top E-Fashion Vendors in India (Share of Online Sales Pie, Internet Buyers wise,
spends per user)
o Top E-Fashion Vendors and their Product Categories
o Product Categories of Branded E-Fashion Products
o Top E-Fashion Sites Audit (based on online site features and offline features like
delivery etc.)
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USER SIDE
o How much a typical Indian Buyers spends online on Fashion & Accessories sites?
o What they buy? How much they buy?
o Where do they go to buy their requirements from?
E-fashion websites/portals, horizontal e-retail sites, niche sites, top branded
company sites etc.
o What constitutes a typical E-fashion Product mix of an Indian online buyer/per
visit?
This will provide key inputs to the E-Fashion vendors in aligning their online
wares with the buyer’s requirements. This will tell them the entire mix of a
typical buyer. For eg; do the buy accessories along with their clothing’s in one
go or they re-visit the portals.
o What prompts or pushes a typical Indian E-fashion buyers to make the purchase?
Is it discounts? Or is it convenience? Or is it a mix of these two?
o How much Search Online & Buy Offline (SOBO) is done by a typical Indian E-
fashion buyers?
What are the E-fashion product categories for which SOBO happens?
DEFINITION
E-Fashion*: E-fashion includes Apparels, Shoes, cosmetics, jewellery, bags &
accessories.
This E-Fashion advisory is a mix of qualitative and quantitative research. A sample of
female online buyers were administered a questionnaire explicating the open ended and
close ended questions.
The sample taken was of a suitable size and presented the overall market of the Online
Female buyers in India. The quantitative inputs were based on varied sources accessed
by us. We also made extensive use of our proprietary E-Fashion Model.xls to work out
the numbers.
To Access the E-Fashion Advisory;
Total No. Of Pages: 15
Tables and charts: 15
Price: INR 20,000 (Excl. of all taxes)
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Contact
eStatsIndia.com
Internet Research & Consulting
New Delhi, India
M: +91 9810474007
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Research Analysts
Amita Sharma
Vikram Bhardwaj
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