This document summarizes online video trends in Europe. It finds that while growth of unique viewers and video views slowed in 2010, consumption has since shifted to higher quality, longer videos. There is demand for a quality viewing experience, wide range of engaging content, convenient accessibility, and pricing worth paying. As supply meets this demand, online video is being driven by improved broadband, more content from broadcasters and local specialists, and user generated content supplemented by partners. Syndication and social media make video more accessible, while advanced advertising allows optimized campaigns and understanding of impact. Overall online video is becoming more integrated with television.
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When supply met_demand
1. When Supply Met Demand
The Changing Shape of Online Video in Europe
Marc Gosschalk, November 2011
Senior Analyst, Video Metrix 2.0 Product Management