Top learning lessons over the last 4 years with 3 different small businesses based in Boston MA and an online boutique store.

1. TremendousMaid.com
DiscoverVedas.com

2. Behind Our Success…

3. Business Advice Based on Our Failures &
Successes
Stick with the Company’s Vision
Must Overcome Fear of Financial Analysis
Do Not Assume things based on ‘feelings’
Use Social Media Wisely

4. Stick with the Company’s Vision
To become the preferred janitorial cleaning company for current and
prospective team members who seek opportunities for growth and
development to achieve the American Dream.

5. Stick with the Company’s Vision
Continued…
• Team Members Physically and Emotionally Overworked
• Benefits Package / Training and Resources
• Employee Turnover vs Employee Retention
What’s Your Crystal Clear Vision?

6. • What’s Your Breakeven Point?
• Use Metrics on a daily / weekly basis
• Gross Profit Margin per Job
• Net Customers Gained per Week
• Customer Loss Rate per Quarter
• Sales by Service Type
• Payroll as a % of Revenues per Day
Must Overcome Fear of Financial
Analysis

7. Lost Clients 2011-Jun 2014
Unhappy with Service 15
Financial Difficulties 23
Moved out of Service Area 47
Dropped Clients 11
Unknown 14
Do Not Assume things based on ‘feelings’

8. Do Not Assume things based on ‘feelings’
Continued
• Which towns have the highest travel time?
• Specific towns with higher Loss Rate?
• Location of best clients based on profit margin?
• How to reach them?
• What type of demographics and psychographics do they have in common
• Which advertising mediums work best for our ‘highest profit margin
clients”?

9. Use Social Media Wisely
• Yelp Reviews and Revenues
• Social Media Without A Plan is a Waste of Time:
• Must provide ‘value’ and entertainment
• Emotions counts
• Blogs:
• Yelp Reviews, My Obsession:
• Selling a Condo / House Cleaning Priorities
• Hygiene & Cleanliness in Day Care Centers
• Mayor Walsh Celebrating Small Biz Week with Us

10. Use Social Media Wisely
• Re use content: ex Lead Generation Report on
Janitorial Services in the Boston Market.
• Facebook Advertising Doesn’t Work!
• Hootsuite
• SEO & Yelp = Biggest ROI
• Must Have Very Clear Objectives

11. Thank you!
Victoria.Amador@tremendousmaid.com
https://www.linkedin.com/in/victoriaamador
info@discovervedas.com
www.discovervedas.com
Twitter:
• @discovervedas
• @tremendousmaid
• @bbccleaning