1. By Victoria Humphrey
PROPOSAL

2. 1.Choose the type of product
you are going to advertise
 Make-up.

3. 2.What specific brand and product
are you going to advertise?
 I am advertising Maybelline make-up.

4. 3. What ideologies are attached to
the brand?
 Teenager girls
 Beauticians
 Models
 Beauty products
 Affordable

5. 4. Who is going to be your primary
target audience and why?
 This product I would expect to appeal to
teenagers and young adults, this is because
they would be the people who would be
interested in this and who would be using it.

6. 5. Who is going to be your
secondary audience and why?
 This product would be for adults e.g. mums,
this is because they would be buying it for
themselves or for family/friends.

7. 6.Referring to Maslow’s Hierarchy
of needs, which needs will you be
targeting in the audience?
 I would use esteem because in this advert it
would have to show confidence and self-
esteem, this makes the product more
appealing if the model is confident and shows
confidence.

8. 7.Which persuasive techniques will
you use in your advert to attract
your audience?
 I would use self esteem and confidence
because it would attract its audience.
 In this advert it shows a lot of self esteem and
beauty, it also shows that the advert is
portraying the product as a beauty product.

9. 8. What colours will be
dominant and why?
 I would use blues so that it could stand out
and it would be eye catching to its audience
because it is one colour that is used in
Maybelline’s products and it would make
them want to buy it because it would suite
the products and look appealing.