The Trading Show 2013 London Prospectus

The Trading Show 2013| Partnership Prospectus

Westminster Park Plaza, London, 12-13 February 2013

Sponsorship
Prospectus

Strategy, Innovation and Opportunity for Traders

 120+ HFT, Commodity, Energy and Derivative Traders
 The only event to offer strategy and asset-specific trading content to a
senior audience of global traders
 2 days of content with 4 dedicated conference streams
 High quality speaker faculty of trading firm CEOs, CTOs and Heads
of Trading

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Victor Cruz, Commercial Manager, The Trading Show 2013
Wren House, 43 Hatton Garden, London, EC1N 8EL, UK
T/ +44 (0) 20 7092 1254 E/ victor.cruz@terrapinn.com


Table of Contents

Executive summary ............................................................................................ 3
The concept ....................................................................................................... 4
The event ........................................................................................................... 5
Who should sponsor .......................................................................................... 6
An Outstanding Marketing Campaign ................................................................ 7
Networking Opportunities ................................................................................. 8
About Terrapinn ................................................................................................. 9
Sponsorship and Exhibitor Packages ........................................................... 10-13
Contact Us Now ............................................................................................... 14

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Executive Summary
The Trading Show 2013 is the conference for the global trading sector.

Come to The Trading Show 2013 and learn:

• Whether software or hardware solutions can offer the greatest gains in performance
• How to access better quality data and faster connectivity solutions in order to gain a
competitive advantage
• How to evaluate exchange technology and gain the fastest time to market and lowest
latencies
• How to use the latest brokerage and execution services whilst avoiding the
complexities of regulation and compliance
• Which derivative, commodity and energy products will offer the greatest scope for
exploitation in 2013
• How to navigate the complexities of regulation in HFT, derivative, commodity and
energy trading

A unique opportunity

The Trading Show is a two day strategic conference and exhibition.
The Trading Show will feature senior decision makers from the largest organisations in the
trading sector
The Trading Show is where the trading community comes to find solutions and ideas.
The Trading Show actively facilitates meetings with key prospects. With our CONTACT
system we create more genuine business contacts than any comparable event.
The Trading Show is a sales and profile solution that generates leads and new business.
The Trading Show is an unrivalled and cost-effective sales and profile solution that works
throughout the year and then brings you face-to-face with your customers and prospects.

If you are in the business of providing world-class solutions you need to be here.

Preparations for 2013 are in full swing. If you are committed to the trading sector we want to
speak to you today.

Sponsor or Exhibit Now! Limited Spaces Available
Contact Victor Cruz at +44 (0) 20 7092 1254

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The Concept
The Trading Show is a unique platform that links strategies with the latest solutions. It is a
place where innovation is showcased, solutions are found and learning is done.

The conference features senior decision makers from the largest organisations in the trading
sector . The conference is split into four distinct focus areas:

 Day 1 – High Frequency Trading Strategy and Derivative Trading
 Day 2 – High Frequency Trading Technology and Commodities Trading

The exhibition will showcase the latest solutions from around the world in:

• How to implement the latest low latency hardware and software
• Accessing unique and proprietary data sources
• Measuring latency in a trading infrastructure
• Exchange technology
• Cutting edge connectivity and co-location services
• Accessing multiple products on an Exchange
• Use the latest brokerage and execution services in order to gain a faster time to
market whilst avoiding the complexities of regulation and compliance

It’s an exclusive gathering of the largest companies and leading solution providers in the
industry. If this is you, then you should be there.

Why The Trading Show?

The Trading Show provides an opportunity for the world’s leading trading firms to assess the
opportunities and challenges in the most influential asset classes and strategies they are trading
with. With a focus on HFT, Derivatives Trading, Commodities and Energy Trading, CEOs,
CTOs and Heads of Trading at these firms have an opportunity to evaluate the growth areas and
overcome the hurdles that are affecting them in these sectors.

• Businesses today need to respond to customer demands immediately. That means,
understanding what customers want and responding appropriately. Fast.
• Businesses need to make sense of the growing mountain of data that they now have
access to. They need to turn data into decisions. Fast.
• They need strategies to tackle these issues to deliver the solutions.

The Trading Show is:

• Attended by decision makers and influencers.
• Extremely cost-effective.
• Offers sponsorship packages that create year-round advantage.
• Supported by an extensive marketing campaign.
• Works with all parts of the business community to create a very special event.

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The Event
The Trading Show is a two day strategic conference and exhibition.

The conference features senior decision makers from the across the market. The final
programme will evolve through our research. Speakers will be case studying innovation and
excellence in:

• Whether software or hardware solutions can offer the greatest gains in performance
• How to access better quality data and faster connectivity solutions in order to gain a
competitive advantage
• How to evaluate exchange technology and gain the fastest time to market and lowest
latencies
• How to use the latest brokerage and execution services whilst avoiding the
complexities of regulation and compliance
• Which derivative, commodity and energy products will offer the greatest scope for
exploitation in 2013
• How to navigate the complexities of regulation in HFT, derivative, commodity and
energy trading

Day 1 Day 2

Plenary Keynote Programme Plenary Keynote Programme

Morning Refreshments

High Frequency Derivative High Frequency Commodity
Trading Trading Trading Trading
Strategy Technology

Target Audience

Industry Job title Country/Region
HFT traders CEO, CTO, Head of Trading, CIO, Europe
Head of HFT
Derivative traders CEO, CTO, Head of Trading, CIO, Europe
Head of Derivatives
Commodity traders CEO, CTO, Head of Trading, CIO, Europe
Head of Commodities
Energy Traders CEO, CTO, Head of Trading, CIO, Europe
Head of Energy, Head of Carbon ,
Head of Gas, Head of Oil
Exchanges CEO, CTO, Head of Technology Global
Brokers Head of Execution, Head of access Global

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Who should sponsor?

The profiles

The conference creates a platform for suppliers to showcase their expertise. Organisations that
could benefit from sponsoring or exhibiting include:

• Exchanges and Trading Venues
• Trading hardware providers
• Trading software providers
• Connectivity and co-location providers
• Brokers
• Data feed/database providers
• Latency measurement providers

Limited speaking opportunities
There are limited speaking opportunities for sponsors. To secure one of these speaking slots
you need to confirm your partnership with us early.

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An Outstanding Marketing Campaign
8
Major sponsors have outstanding marketing opportunities that culminate in face-to-face
meetings with customers and prospects.

Digital marketing – The Trading Show 2013 will be using the latest digital marketing
techniques to reach the massive target market the show can attract. Including: email marketing,
social networking and web 2.0 tools, online advertising, mobile marketing, search optimisation,
PPC and video.

Direct marketing – it’s not as sexy but it still works. Conference brochures will be mailed to a
targeted database. Where appropriate, inserts will be placed in leading business publications in
the weeks running up to the show.

E-mail – a comprehensive email campaign will be run to recruit attendees and encourage them
to preregister for the conference including sponsor logos where appropriate. Once registered
they receive a weekly show update and prompts to log on to Contact our online community and
meeting schedule service.

Advertisements – and editorial coverage in key publications. Including business and national
mainstream press with sponsor logos where appropriate.

Website - our dedicated event website including all sponsor branding and is consistently
updated with the latest event news. The conference and presentation sessions will be heavily
promoted on the site to attract delegates.

Partnerships – the show will be promoted through a network of strategic alliances with key
industry associations.

Press relations - our powerful media partnerships mean more effective press relations.

You – we’ll work closely together with every sponsor and exhibitor. You’ll be updated with the
latest marketing plans for the event. We’ll meet with you to discuss how we can help you drive
traffic to the show, to your stand and to your presentation.

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Networking Opportunities
Maximise your networking opportunities

There are over 15 hours of networking time built into the agenda, including Terrapinn’s
revolutionary SPEED NETWORKING session!

Speed Networking is the way to meet over 100 attendees in just 60 minutes! The
revolutionary, exciting, quick and non-pressurized way to meet fellow conference delegates and
industry peers in a 60 minute session. These brief meetings are the starting point for
conversation and networking throughout the conference.

Contact is the way to contact the other attendees before the event to set up meetings on the
day, and keep in touch after the event! Don’t leave meeting key attendees to chance. Identify
your partners of choice, contact them before the congress, engage onsite and follow-up post
event. Not to mention download the conference papers when you’re back in the office.

Drink receptions and refreshment breaks

Drink receptions as well as refreshment and lunch breaks are also a great way to take advantage
of an informal setting to capitalise on those contacts made earlier in the day.

We pride ourselves on the amount of dedicating network time ensuring that you meet the people
you need to meet.

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About Terrapinn

Terrapinn is an international business media company. Our products are trade exhibitions,
conferences, training solutions and online publishing. Terrapinn owns a portfolio of leading B2B
brands.

Terrapinn conferences, trade shows and award ceremonies are the industry standard for the
sectors they serve. Each year the company produces over 200 events across the world: in Asia
Pacific, in Europe, in Africa, in the Middle East, in the Americas.

Please visit www.terrapinn.com

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Sponsorship and Exhibitor Packages

High value sponsorship packages to meet everyone’s budget.

PLATINUM
Thought Leadership and programme presence
 Terrapinn will provide, a senior executive from your company, a 20 minute, (including
Q&A), keynote speaking slot on the conference programme. Session time, title & copy
to be mutually agreed between your company and Terrapinn for quality and agenda flow
purposes.
 A senior executive from your company will be offered the opportunity to present an
additional 20 minute client case study OR take part in a panel discussion.
 Your company can provide educational white-papers.

Branding and mindshare

 Your corporate logo will appear on any blog posts which include white-papers.
 Your corporate logo on banners, AV screens, (also plasma screens, if applicable).
 Your corporate logo will appear within the brochure
 Your company has the opportunity to make a participation announcement added to
our blog, (promoted via social media channels). This will be co-written by Terrapinn and
yourselves.
 A company insert, (1 sided A4 Black & White), will be include in the conference
workbook.
 Your corporate logo will appear on the event website with a short profile, (50 words),
and a hyperlink to your site.

Exhibition

 6m2 exhibition space (3m x 2m)

Enhanced networking opportunities

 You will be provided 5 complimentary delegate passes for senior executives of the
company, (exclusive of speakers).
 We will provide a mailing or emailing to your client and prospect database offering
15% discount off conference attendance.
 We provide a marketing pack to allow you to promote your attendance at the event
including promotional materials for the conference.

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GOLD
Thought Leadership and programme presence

 Terrapinn will provide, a senior executive from your company, a 20 minute, (including
Q&A), speaking slot on the conference programme. Session time, title & copy to be
mutually agreed between your company and Terrapinn for quality and agenda flow
purposes.


yourselves.
 A company insert, (1 sided A4 Black & White), will be include in the conference
workbook.

Exhibition



company, (exclusive of speaker).

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SILVER
 A senior executive from your company will be offered the opportunity to present an take
part in a panel discussion. Session and panel to be mutually agreed between your
company and Terrapinn for quality and agenda flow purposes.


yourselves.

Exhibition



company, (exclusive of panellist).

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EXHIBITION
Exhibition



 Your company can provide educational white-papers.
 Your corporate logo will appear on exhibition banners (if applicable)


company.

Basic Investment Required – 8,000 GBP

We can tailor your package to meet your current business needs and for you to get
the most out of your sponsorship.

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Contact Us Now
Terrapinn Ltd
Wren House
43 Hatton Garden
London
EC1N 8EL
Tel: +44 (0)20 7092 1254
Fax: +44 (0)20 7242 1508
enquiry.uk@terrapinn.com

Victor Cruz

Sponsorship and exhibition opportunities:

t/ +44 (0)207 092 1254

f/ +44 (0)207 242 1508

victor.cruz@terrapinn.com

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The Trading Show 2013 London Prospectus

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