The presentation held by Vidiemme e Mubo at Children's Book Fair event on 26th March 2014, to present GoogleGlass4Museums, the project for the development of a prototype app designed to give an interactive tour of the Hall of 500 in the Palazzo Vecchio (Florence) with Google Glass.

1. GoogleGlass4Museums
@Children’s Book Fair

2. GoogleGlass4Museums
is a project for the development
of a prototype app designed to
give an interactive tour of the
Hall of 500 in the Palazzo
Vecchio (Florence)
the project, what is it?

3. how was the idea born?
• Synergy between Mubo and Vidiemme, a digital
publishing start-up and a company with a proven track
record in the field of mobile and wearable devices, to
develop a digital publishing project optimized for Google
Glass
• Mubo is now working on Santa Croce Kids, an interactive
guide with augmented reality for tablets as support to the
visit of Santa Croce’s church in Florence
• Vidiemme has achieved a demo for the Egyptian Museum
in Turin called GoogleGlass4LIS

4. who we are – Mubo
Mubo
Adventure
Mubo Art
• We are a young publishing house that deals with digital
publishing for teens
• We aim to produce editorial contents adapted for new
devices, that can offer a rich and fun user experience
• We make “digital handicrafts”, a solution that connects
the cure and passion of creative work with innovation
brought by digital technologies
• In spring and summer 2014 will be launched the two first
appbook series: Mubo Adventure and Mubo Art

5. the creative process
what
how
who
(target)
objective
technology

6. objective
• Establish a new approach that will bring kids closer to art
venues and art in general
• New technologies are the milieu in which young people are
immersed and a way to offer a new perspective and
approach to art
• Device is not an end in itself, but a bridge between
boys/girls and reality (museum, art venue, etc.)
• The bridge is storytelling. We create a story
objective

7. how
• We use storytelling to create an explorative metaphor of
the place
• The goal is to let people immerse themselves in the story in
a more meaningful way through the metaphor
• The aim is a bigger engagement
• We match together approaches coming from storytelling
and gaming
• The narration is designed in system level, hidden items
and award of prizes
how

8. what
• The goal is to tell the story of the lost fresco of
Leonardo da Vinci's " Battle of Anghiari”
• Our idea was to draw attention to the mysteries related
to this fresco
• Spy Story
• Create a user-metaphor for the user between
investigator, explorer and art historian
• Offer a journey through time and places
what

9. who (target)
• The target audience for this product is young adults
• They love stories
• They like adventures
• They are digital natives
who
(target)

10. technology
• Objective: to create an optimized product for Google Glass
• Brainstorming activities to define the best user experience
• Reverse engineering: a study in collaboration with
technological partners to identify the specificities of the device
• Need to fit the super powers of the device to the user: stitch
a super hero costume, which is what we called before the user
metaphor
• Create a storytelling specially designed for the peculiarities
of the device
• What we want is to offer not just a product, but an experience
technology

11. who we are – Vidiemme
• We are a digital company born in 2004 from a group
of technology passionates
• We move technologies, helping businesses and start-
ups to identify and implement the best suitable
technology
• We have decided to invest on research and
development around new devices, such as wearables
• Together with our American partner Rokivo we have
been able to bring to Italy some prototypes of the
Google Glass Explorer Edition

12. deep down on Google Glass
• Google Glass is a wearable device able to
respond to voice commands or gestures
(tap and swipe on the touchpad sidebar)
• They are conceived for a “snack” use with
short and punctual notifications: for this
reason they are the perfect “companion” of
the smartphone, not a replacement ….
• Google Glass is a device based on
“flanked” or “overlay” reality, as they allow
you to enrich the reality with
text, images, video, music…

13. Google Glass: hardware
Specifications
 Bluetooth and 802.11
b/g WiFi connection
 12 GB User memory
synchronized with
“cloud” Google service
 16GB total flash memory
 640x360 pixel display
resolution
Additional features
 Voice recognition system
and microphone
 Gyroscope
 Proximity sensors
 Accelerometer
 Magnetometer
Lateral touch-pad
integrated in the
sidepiece for
sliding cards
Audio transducer with
bone
conduction, audible
only to those who
wear Glass
5MP camera and
720 pixel video
recording
Nosepieces adjustable
and adaptable to any
face. Flexible and
durable frame. It’s
possible to mount the
included lenses
High-resolution prism
to display cards
Battery

14. Google Glass: user experience
• The prism is able to project a floating semi-transparent screen at the top right, equivalent
to a 25 inches size at the distance of 2.5 meters
• Information are displayed into sliding "cards” organized in a “timeline”; every performed
operation or received notification is saved in a card

15. From the initial clock screen you can give commands with a tap/swipe or vocally with
“ok glass” and ….
Google Glass: basic functionalities

16. ok glass, google …
You can search on Google simply speaking the words to search (in American English). Glass will do the
rest, get the info and read the results loud

17. ok glass, take a picture
You can take pictures with a few steps and immediately sharing them on social networks and email. All pictures
are stored on the Glass and automatically synchronized with your G+ profile

18. ok glass, record a video
As for the pictures, videos follow the same rules of storage and sharing. Videos have a defined length of 10
seconds unless extended with the command “Extend video”

19. ok glass, get directions to …
After speaking loud the destination, Glass calculates the itinerary and starts the navigator. Thanks to the
integrated compass the navigation is contextual to the user head orientation

20. ok glass, send a message to …
It is possible to send messages to the contacts simply speaking out their name; the text will be sent as e-mail
and replies notified as incoming e-mail

21. ok glass, make a call to …
When Glass are “paired” with a smartphone, you can make a call speaking loud the name of the person as
saved in the contacts list

22. ok glass, hangout with …
Alternatively to the phone call, you can use Google Hangouts functionality that allows your friends to see the
perspective of the Glass’s camera

23. a growing list of apps
• Lots of additional apps have been already released
• Even if an official store does not exist (selected apps are distributed with
MyGlass App) many unofficial directories are arising

24. 24
GoogleGlass4LIS
GoogleGlass4LIS is the joint project of Vidiemme & Rokivo, developed in
collaboration with the Italian Museo Egizio, that allows deaf people to live a full-
accessible museum experience

25. contacts
Vidiemme Consulting srl
Via Natale Battaglia, 8
20127 Milano
Tel. (+39) 02 2685.821
Fax (+39) 02 2685.8230
http://www.vidiemme.it
info@vidiemme.it
Mubo srl
Via Bagni di Mario, 3
40136 Bologna
http://www.muboproject.com/
irene@muboproject.com
mino@muboproject.com