jaipur survay

1. A
Project Study Report
On
“Market Mapping Of Eicher
Motors”
Submitted To
Mr. Satis tambi
(Director, Tambi motors)
Eicher Motors Ltd., Jaipur
(In partial fulfillment of Bachelor of Business Administration Degree Program)
Shekhawati Engineering College Of Science And Commerce,
Dundlod Railway Station , Dundlod-333702, Distt. Jhunjhunu,
RAJASTHAN

2. Preface
Realizing that practical experience is as important as academic for all
round development of management personnel, as a part of the course
curriculum for Bachelor of Business Administration, we have to undergo
project study for 30 days as practical exposure.
This project report is prepared for partial fulfillment for the award of degree
Bachelor of Business Administration.. This project report is undertaken in Jaipur
city and focus on the topic "Market Mapping of Eicher Motors. Ltd. Company.
Theory of any subject is important but without its practical knowledge it becomes
useless particularly for the Management students. As a student of the Business
Administration, we have studied many theories in the classroom, but only after
taking up this project work we have experienced & understood these Management
theories & practices in its fullest sense, which plays a very vital role in business
field today. The knowledge of Management is incomplete without knowing the
practical applications of the theories studied. This Project study provides golden
opportunity for all students, especially when the Management student does not
have perfect understanding of the working of a unit.
The primary objectives of the project study are to make students familiar
with the organization culture and practical work environment. Moreover it
also provides in depth knowledge of the topic assigned to them and links
the theoretical inputs and their practical applications, which are essential
to keep pace with the dynamic environment.
In our attempts, we consulted members from the concerned area at
Eicher Motors Ltd. to guide us. Members Of this Company were very

3. helpful in providing us with data in providing useful insights to my
approach. The Internet and the brochures at Eicher Company were a
rich source of information for our analysis.
ACKNOWLEDGEMENT
We express my sincere thanks to my project guide, Mr. R.K koul ,
designated as General manager in Tambi motors ,Jaipur, guiding us right form the
inception till the successful completion of the project .I sincerely acknowledge him for
extending their valuable guidance, support for literature ,critical reviews of project and
the report and above all the moral support he had provided us with all stages of the
project.
We would also like to thank the supporting staff Department, for the help and
cooperation throughout our project.
Vinay Khatri
About Eicher
Eicher Motors Limited Eicher Logo.svg
Type Public

4. Founded 1948
Headquarters Pithampur, Madhya Pradesh, India
Key people Sidhharth Lal (MD)
Revenue र. 1 bil l ion (2005)
.7
Em oyees
pl 2,400
Websit e www.eicherworld.com
Eicher Group is a conglomerate of the firms Eicher Goodearth Ltd., Eicher Ltd., Eicher Motors
Ltd., Eicher International Ltd., and ECS Ltd., based in New Delhi, India. The Eicher company has
around 2500 employees located in four manufacturing facilities and 49 marketing and area
offices around India. The group has around 600 suppliers of components and sub-assemblies.
The group’s products are supplied by a network of around 381 dealers distributed across India.
Eicher is present in over 40 other countries.
Eicher Motors was founded in 1982 to manufacture a range of reliable, fuel-efficient commercial
vehicles of contemporary technology. The unit manufactures and markets commercial vehicles
with Gross Vehicle Weight (GVW) ranging from 5-25 tons.
Today, Eicher Motors is one of the leading manufactures of commercial vehicles in India with a
33% market share in the 7T-11T segment. The success and growth of this unit is a result of
various customer-driven strategies. The manufacturing facility is situated in Central India –
Pithampur, Madhya Pradesh. Eicher Motors has stepped into the Heavy Commercial Vehicle
segment with its state-of-the-art HCV, the "Eicher 20.16", the first commercial vehicle designed
and developed indigenously.
Eicher Motors functions through a strong three-tier service network consisting of authorized
distributors, service centers and company trained private mechanics. The vehicles are sold and
serviced through a network of over 576 Authorized Contact Points all over India, supported by
service centers and over 4500 company trained private mechanics, who are close at hand on all
major highways throughout India to provide initial "first aid" to the vehicles if required.
In 1986, Eicher Motors entered into a technical and financial collaboration with Mitsubishi
Motor Corporation of Japan to manufacture the Canter range of vehicles. The technical
assistance agreement with Mitsubishi ended in March ‘94 after successful transfer of technology
and on achieving total indigenization with only a few parts sourced globally.

5. Eicher Motors has acquired formidable expertise in designing and developing commercial
vehicles. It has a world-class R&D centre manned by a team of brilliant engineers and equipped
with latest Computer Aided Design (CAD) and Computer Aided Engineering facilities like
NASTRAN, FEM analysis packages. Leveraging its in-house expertise, this unit has successfully
developed a wide range of commercial vehicles to meet varying customer needs. The product
range includes Trucks : Eicher 10.50, Eicher 10.75, Eicher 10.90, Eicher 11.10, Eicher 20.16 &
30.25; Buses: Eicher Skyline, Eicher Cruiser and Eicher School Bus range of buses. Besides the
basic models, it offers over 85 models of ready-to-use custom-built vehicles for various
specialized applications. Eicher Motors’ products have been well accepted in the market. This is
also demonstrated by significant sales of its commercial vehicles in export markets where the
company competes with reputed international brands.
Group structure
The Eicher Group has diversified business interests in design and development,
manufacturing, and local and international marketing of trucks, buses,
motorcycles, automotive gears, and components. Eicher has invested in the
potential growth areas of management consultancy services, customized
engineering solutions, and maps and travel guides.
The activities of the group are divided into the following business units:
Eicher Goodearth Limited
Eicher Motors Limited
Eicher Motors – Commercial vehicles
Royal Enfield – Motorcycles
Eicher Engineering Components – Gears
Eicher Limited – Investments in group companies
Eicher Engineering Solutions – customised engineering solutions
Good Earth Publications – city maps and travel guides
ECS Limited – management consulting

6. About VOLVO
AB Volvo
Volvo logo
Type Publicly traded Aktiebolag (OMX: VOLV B)
Industry Commercial vehicles
Founded 1927 by SKF
Headquarters Gothenburg, Sweden
Area served Worldwide
Key people Louis Schweitzer (Chairman), Olof Persson (President and CEO)
Products Trucks, buses, construction equipment, marine and industrial power
systems, aerospace components, financial services
Revenue SEK 264.75 billion (2010)
Operating income SEK 18.00 billion (2010)
Profit SEK 10.87 billion (2010)
Total assets SEK 318.01 billion (end 2010)
Total equity SEK 74.12 billion (end 2010)
Employees 105,260 (end 2010)[1]
Subsidiaries Mack Trucks, Renault Trucks, UD Trucks, Volvo Construction Equipment,
Volvo Buses, Volvo Trucks, Volvo Aero, Volvo Penta
Website volvogroup.com

7. AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and
construction equipment. Volvo also supplies marine and industrial drive systems,
aerospace components and financial services. Although Volvo was incorporated in 1915
as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer
considers itself officially founded on 14 April 1927, when the first car, the Volvo ÖV 4
series, affectionately known as "Jakob", rolled out of the factory in Hisingen,
Gothenburg.
Volvo means "I roll" in Latin, conjugated from "volvere", in relation to ball bearing. The
name Volvo was originally registered in May 1911 as a separate company within SKF
AB and as a registered trademark with the intention to be used for a special series of ball
bearing, but this idea was only used for a short period of time and SKF decided to use
"SKF" as the trademark for all its bearing products.
In 1924, Assar Gabrielsson, a SKF Sales Manager, and Engineer Gustav Larson, the
two founders, decided to start construction of a Swedish car. Their vision was to build
cars that could withstand the rigors of Sweden's rough roads and cold temperatures.
This has become a feature of Volvo products ever since.
The company AB Volvo had no activities until 10 August 1926, after one year of
preparations involving the production of ten prototypes, was set up to carry out the car-
manufacturing business within the SKF group. AB Volvo was introduced at the
Stockholm stock exchange in 1935 and SKF then decided to sell its shares in the
company. Volvo was delisted from NASDAQ in June 2007, but remains listed on the
Stockholm exchange.
In 1999, Volvo sold its car division Volvo Cars to Ford Motor Company for $6.45 billion.
The Volvo trademark was shared between Volvo AB, where it is used on heavy vehicles,
and the unit of Ford, where it was used on cars. Volvo stopped posting profits in 2005
and in 2008, Ford decided to sell its interest in Volvo Cars; in August 2010, Ford
completed its sale of Volvo to the parent of Chinese motor manufacturer Geely
Automobile for $1.8 billion.
History
The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production
line at the factory in Gothenburg. Only 280 cars were built that year. The first truck, the

8. "Series 1", debuted in January 1928, as an immediate success and attracted attention
outside the country. In 1930, Volvo sold 639 cars, and the export of trucks to Europe
started soon after; the cars did not become well-known outside Sweden until after World
War II.
Marine engines have been part of the Group almost as long as trucks. Pentaverken,
founded in 1907, was acquired in 1935. As early as 1929, however, the U-21 outboard
engine was introduced. Manufacturing continued until 1962.
In early models, Volvos have also been known to explode due to the engine being too
close to the gas tank and igniting the tank. This myth was very popular during 1940s.
The first bus, named B1, was launched in 1934, and aircraft engines were added to the
growing range of products at the beginning of the 1940s. In 1963, Volvo opened the
Volvo Halifax Assembly plant, the first assembly plant in the company's history outside of
Sweden in Halifax, Canada.
On 28 January 1999 Volvo Group sold its business area Volvo Car Corporation to the
Ford Motor Company for US$6.45 billion, with the resulting group largely set on
commercial vehicles. Volvo Cars was then sold to China's Zhejiang Geely Holding Group
in 2010. On 2 January 2001, Renault Véhicules Industriels (which included Mack Trucks,
but not Renault's stake in Irisbus) was sold to Volvo, which renamed it Renault Trucks in
2002. As a result, former mother company Renault is AB Volvo's biggest shareholder
with a 20% stake (in shares and voting rights).
The last ten years the company has undergone rapid growth in the service area with, for
example, financial solutions supporting the sales of the manufacturing business units. In
2006, AB Volvo acquired from Nissan Motor Co Ltd, 13% of the shares in the Japanese
truck manufacturer UD Trucks former Nissan Diesel, and became major shareholder. In
2007 the Volvo Group took complete ownership of Nissan Diesel to extend its expansion
in the Asian pacific market.
Business
The S80, one of the best-selling cars under the Volvo brand
The Volvo B7RLE in Chennai. Many of these buses are extensively used in public
transportation systems.

9. Volvo Group's businesses are conducted in several companies—among them these
subsidiaries:
Volvo Trucks (midsize-duty trucks for regional transportation and heavy-duty trucks for
long distance transportation, as well as heavy-duty trucks for the construction work
segment)
Mack Trucks (light-duty trucks for close distribution and heavy-duty trucks for long
distance transportation)
Renault Trucks (heavy-duty trucks for regional transportations and heavy-duty trucks
for the construction work segment)
UD Trucks (midsize-duty trucks)
Eicher
Volvo Construction Equipment (construction machines) (previously Volvo BM, see
also AB Bolinder-Munktell)
SDLG
Volvo Buses (complete buses and bus chassis for city traffic, line traffic and tourist
traffic)
Volvo Penta (marine engine systems for leisure boats and commercial shipping,
diesel engines and drive systems for industrial applications)
Volvo Aero (high-tech components for aircraft and rocket engines as well as services
for the aircraft industry)
Volvo Financial Services (customer financing, inter-group banking, as real estate
administration)
Volvo Trademark
Volvo Trademark Holding AB is equally owned by AB Volvo and Volvo Car Corporation.

10. The main activity of the company is to own, maintain, protect and preserve the Volvo
trademarks (including Volvo, the Volvo device marks (grille slash & iron mark) Volvo
Aero and Volvo Penta) on behalf of its owners and to license these rights to its owners.
The day-to-day work is focused upon maintaining the global portfolio of trademark
registrations and to extend sufficiently the scope of the registered protection for the
Volvo trademarks.
The main business is also to act against unauthorised registration and use (including
counterfeiting) of trademarks identical or similar to the Volvo trademarks on a global
basis.
[edit] Brands
Volvo
Renault Trucks
UD Trucks
Prevost
Mack Trucks
Eicher
Volvo Penta
Volvo Aero
SDGL
Prevost
Nova Bus
Our brands

11. About Volvo Eicher collaboration
Company Profile: -
Basic Information
Company Name: VE Commercial Vehicles Ltd. (A Volvo Group and Eicher Motors joint
venture)
Business Type: Manufacturer
Product/Service
(Eicher Sells): Gears, Gearbox, Transmission, Agriculture Gearbox, Planetary Gearbox, Axle,
PTO Gearbox, Worm Gearbox
Product/Service
(Eicher Buys): forgings, Gear Cutters
Address: S.V.Road
Number of Employees: Above 1000 People
Ownership & Capital
Year Established: 1971
Trade & Market
Main Markets: North America
1. South America 2. Eastern Asia . 3. Southeast Asia . 4. Africa.
Total Annual Sales Volume: Above US$100 Million
Factory Information
Management Certification: ISO 9001:2008 ISO/TS 16949
Contract Manufacturing: OEM Service Offered Design Service Offered Buyer Label
Offered
Overview

12. VE Commercial Vehicles Limited is a 50:50 joint venture between the Volvo Group
(Volvo) and Eicher Motors Limited (EML). It is a partnership that brings together Global
leadership in technology, quality, safety and environmental care, along with the deep
knowledge and understanding of the Indian Commercial Vehicle (CV) market. VE
Commercial Vehicles Ltd. (VECV) owes its inception to the compelling intent of driving
modernization in commercial transportation, in India and other developing markets.
Key Facts
VE Commercial Vehicles Limited (VECV) is a 50:50 joint venture between the Volvo
Group and Eicher Motors Limited, and is headquartered at New Delhi. This joint venture
came into effect in July 2008.
VECV is a leading full-range commercial vehicle player in India.
ETB, completed 25 years of operations in India in the month of June 2011. The first
Eicher truck was rolled out from its manufacturing plant in Pithampur, Madhya Pradesh
in 1986 and over the past 25 years, the products have got endorsement from happy
customers of over 300,000 vehicles.
Dec 2007: Signing of Letter of Intent
Dec 2007: Signing of Letter of Intent
Jan 2010: Launch of VE-series of Eicher HD trucks
Jan 2010: Launch of VE-series of Eicher HD trucks
Volvo Trucks India: Sales and after sales support of Volvo trucks in India:
Volvo Trucks in India is synonymous with the mining and the construction industries.
They have been tried and tested for operations in extreme conditions, reliable and
robust performance and maximum productivity. Over the years Volvo Trucks has built

13. up an elite customer base having over 100 vehicles in their fleet operating at various
mining sites across India. The customers vouch by the high reliability and productivity
and have expanded business operations at a fast pace with quick return on investments.
Being the customer’s best business partner, Volvo Trucks extend support to customers’
right through the life-cycle of the products with a wide network of service and parts
centres and on site assistance.
Eicher Trucks and Buses (ETB) has a strong presence in the L/MD segment with a
dominant share in the 5T-12T truck segment. Eicher’s 21-69 seater buses have a growing
presence in the LD school bus, staff and route-permit segments. ETB has also made
strong inroads into heavy-duty trucks segment of 16T-40T with their “VE” series of Fuel
Efficient heavy-duty trucks.
Eicher Engineering Components (EEC), the automotive component division of
VECV,came into existence in 1992.
Eicher Engineering Solutions (EES) was set up in 1997, as a center of excellence to
provide design, development and consulting expertise in the field of engineering
services. It has two main business areas – EES Inc. (US) and EES Gurgaon (Delhi).
The state-of-the-art plant in Pithampur has access to top line manufacturing
processes which includes cab weld shop with robotic welding, CED paint shop,
integrated testing facilities, 100% hot test facility for engines and a lean and scalable
manufacturing set up. The plant has an annual production capacity of 48,000 units.
In 2010, in a global first initiative, VECV announced an investment of 2,880MINR
(million Indian rupees) in its Pithampur plant for the production and final assembly of
the Volvo Group’s new global VE Powertrain.
The manufacturing set up in Thane houses state-of-the-art machines which include
Gleason Conifex machines for straight bevel gear, Pfauter, Liebherr, Mitsubishi (CNC)
and Cleveland Hobbing machines, latest heat treatment facilities and CNC bore and
Cylindrical grinding machines.
The Plant in Dewas, Madhya Pradesh houses technologically advanced machines and
equipment which includes a battery of Mitsubishi CNC Hobbing machines, fellow
shaping machines, Reishauer Gear Grinder RZ400, Shaving Cutter Re-sharpening
machine from Gleason Hurth, state-of-the-art Continuous Gas Carburising Furnace (from

14. Aichelin) – fully PLC controlled with robotics for Press Quenching and PLC Controlled
Sealed Quench Furnaces (with hot oil quenching for reduced distortions).
VECV has over 3000 employees across its different divisions in India.
Vision & Mission
Vision
To be recognised as the industry leader driving modernization in commercial
transportation in India and the developing world.
Mission
VECV aims to continuously improve transportation efficiency in India and developing
markets, thereby reducing logistics costs for goods and people – leading to higher
enablement of specialisation in manufacturing, agriculture and services, thereby
increasing the nation’s economic activity and productivity.
We choose to do this in a sustainable manner by having the safest, most durable and
efficient products in the market;
We care for our customers holistically by offering not just trucks and buses, but also
the best service and soft products to enable him to be most profitable;
We work with the driver community to enhance their productivity and overall working
environment;
We ensure a level of quality and innovation that will continue to set standards in the
commercial transportation industry;
We work with professionalism, passion and the greatest respect for all individuals.

15. Going Forward
VECV aims to emerge as an Industry leader in driving modernization in commercial
vehicle transportation in India and the developing world by bring about improvement in
transport efficiencies.
In the near course, VECV will strengthen each of its product brands as leaders in their
respective segments through innovative products and expansion of its existing network
spanning the geographical expanse of the country.
Company description
VE Commercial Vehicles Limited owes its inception to the compelling intent of driving
modernization in commercial transportation, in India and other developing markets.

16. As a 5050 joint venture between the Volvo Group (Volvo) and Eicher Motors Limited (EML), VE
Commercial Vehicles (VECV) incorporates unique abilities to be able to do so. The organization
brings together global leadership in technology along with deep knowledge and experience of
the Indian commercial vehicle (CV) market.
As a company, VECV includes the complete range of Eichers commercial vehicles, components
and engineering design businesses as well as the sales and distribution of Volvo trucks. Thus,
each of its business units is already well-established and backed by a sizable customer base.
VECVs portfolio of commercial vehicles includes two product brands with absolutely different
market positions yet complementing segment synergies. Eicher Trucks & Buses have a wide
offering in the mass market, 5T40T range while Volvo Trucks command a strong presence in the
premium, high-performance, heavy duty segments from 25T49T. With a formidable presence in
the existing light and medium duty segments, VECVs main focus is on increasing the penetration
and market share of its heavy duty products. Thus, its investments in design, development,
manufacturing, systems, distribution and services are largely oriented towards creating a
stronger position in the heavy duty market.
VECV is going all-out to gear itself in becoming a proactive solutions and service provider
meeting all customer needs. This it will do by strengthening each of its product brands as
leaders in their respective segments. In the near course, VECV will offer an even more
innovative lineup of technologically advanced and ergonomically aesthetic products. Volvos
widespread distribution network will facilitate the export of these products to countries world
over and will help VECV bolster its presence in more than 26 countries to where it currently
exports. With an improved thrust on retail network development and after sales service, VECV
will soon come to be recognized as a lean organization capable of setting new benchmarks in
response times.
It is important for VECV, that its growth must also have a positive influence on the industry it
serves; ensuring that the industry becomes more efficient, environment friendly, offers safer
products and manufactures products that are driver friendly. And this dictum of being the
differentiator not only reflects in VECVs approach in the market place but also in its internal
workplace moving it to becoming a preferred employer in the industry.
VE Commercial Vehicles has over 4000 employees with a sales & support network that spreads
across more than 300 points across the country. Companies industrial base includes an
integrated commercial vehicle factory in Pithampur producing Eicher trucks & buses along with
factories in Thane, Gurgoan and Dewas dedicated to manufacturing gear boxes and gear box
assemblies.
VECV is jointly managed by Volvo and EML with shared management and equal representation
rights on the board of Directors. All management positions are appointed by the board. Mr. Par
Ostberg (Chairman, Trucks Asia, Volvo Group) is VECVs chairperson while Mr. Siddhartha Lal is
the Managing Director and CEO.

17. Operational since July 2008, VE Commercial Vehicles is headquartered at New Delhi
Business areas of Volvo Eicher Motors Limited
Eicher Motors Limited comprises of the automotive businesses of the Eicher Group . The
business activities of the company are carried out by its constituent Business Units, each
covering a product category as described below.
Business Area Products
VE Commercial Vehicles Ltd Eicher Trucks & Buses, Volvo Trucks, Gears & Shafts
Motorcycles Royal Enfield
VE COMMERCIAL VEHICLES LTD
It manufactures a range of commercial vehicles with GVW of 5 to 11 tons. It has been
outperforming the industry for the past six years. The sales growth in its LCV segment has been
higher than that of the industry. In technical and financial collaboration with Mitsubishi Motors
Corporation of Japan, EML started manufacturing the CANTER range of vehicles in 1986 at its
plant at Pithampur in Central India. The plant is a "state-of-the-art" facility with an integrated
capacity of around 20000 vehicles per annum.
ROYAL ENFIELD

18. Royal Enfield, manufacturers of the renowned range of Bullet motorcycles, has pioneered
manufacture of motorcycles in India. It has a wide range of high powered bikes in its stable to
deliver a ‘unique motorcycling experience’ to its rider. Presently Royal Enfield is producing six
different models ranging from 300cc to 600cc.All the products are manufactured indigenously in
its manufacturing plant in Chennai, which has an annual installed capacity of manufacturing
39,000 motorcycles.
We had completed our 30 day training in VE Commercial vehicle
Ltd. at Tambi Motors , Jaipur under the guidance of
Mr. Satis Tambi (Director , Tambi Motors),
Mr. R.K koul (General Manager, Tambi motors).
The report is prescribed below.
Key Topics:-
Market segmentation
Market survey
Customer Feedback
Market Segmentation:
Different Customers have different and specific types of needs
and demands in the market according to which they acts in the
market .Customers need and demand differs in the sense of sex,

19. age, geographical regions, climatic conditions etc.... For
example: - In hilly areas a customer will prefer a bus having
powerful engine rather then having better speed.
Market Segmentation can be defined as similar needs, demands
and characteristics regarding a particular type of product.
Selecting any particular type of customers having
Hence to identify a specific group of people having similar
characteristics , needs and demands at any particular
geographical region , market segmentation is important .It seems
much effective technique rather then working randomly for the
identification of the target market.
During this process we identified the market where we can
proceed to survey and can get valuable information from the
target market, so that the facts and figures can be collected and
farther can be used for the marketing purpose.
Areas which we segmented from the market are
1. Transport nagar 6.chandi ki
Taksal
2. V.K.I 7.Chandpole
3. Muhana Mandi 8.Chotti
Choppar
4. Automobile Nagar 9.Sansarchand
road
5. Jalupura 10.Sindhi Camp

20. Market Survey:
In this field we had collected facts and figures of commercial
vehicles in the Market of Jaipur and make conclusion on the basis
of this.
Market explanation:
Transport Nagar
Transport Nagar is widely depressed market for transport
companies having a less number of potential customers of Eicher
motors. Companies like Ashock Layland ,Tata motors dominates in
this field .According to survey report Eicher motors lagging behind
because of the following reasons:-
1. Coastally spare parts
2. Lack of authorized workshops of Eicher motors
3. Frequent Maintenance requirement.
4. Resale price is less
Automobile Nagar
We had surveyed about 60 companies in the Automobile
Nager. There are potential customers of heavy vehicle, mainly of

21. trucks. But there is a need to grab the opportunity by Eicher
Motors in the market, as the goodwill of the Tata motors in the
market is seems to be better. Customer are mainly focused on or
demanding trucks which can bear overload , fuel efficient ,less
maintenance , easy availability of work shops.
V.K.I industrial area
V.K.I industrial area has a large and scattered type of pattern
of transport companies. According to the market survey it is a
bigger market of heavy commercial vehicles, especially of trucks.
A large number of transport companies locates here and hence
plays an important role in the commercial vehicle market of Jaipur
.It includes road number 1 to 15. According to the survey of
market, most of the transport companies owns the Product of
Tata and ashock layland and in future also they interested in the
same .Eicher seems to be at back foot because of two main
common reason among all i.e.
1. Eicher Trucks are less able to bear overloading in comparison
to Tata and trucks of Ashock Layland.
2. Having less number of workshops is the Jaipur area is the
major drawback.
Muhana Mandi/Sanganer

22. The transport companies in the Muhana Madi are situated
on the basis of Mandi market .Sabji Mandi of Muhana market
always needed transporters to transport eatable materials.
Muhana Mandi is a market of large and heavy as well as small
commercial vehicles. There were customers of trucks but less in
numbers. Some transporters had just purchased the trucks and
some are still interested in purchasing.
Other areas
In other areas of Jaipur like Chand pole, Jalupura, sansar
chand Road and Badi Choppar there is a large number of
transport companies situated and hence create a market for
commercial vehicle industry. There are hot as well as cold
customers to whom we meet and get the information regarding
their transport vehicle.
We collected information regarding the commercial vehicle they
owned and vehicle which they want to buy in the future .we
concluded about their reactions and experiences in the market
regarding the commercial vehicles .We come to know that Tata
Motors is in leading role in Jaipur area in trucks and buses. The
major reason behind this success of Tata Motors is customer
satisfaction by maintaining quality at reasonable price.
Customer feedback:-
1. About spare parts : - 25 customers had complaint regarding

23. this.
-Spare parts of Eicher trucks and buses are not easily
available
-Spare parts are costly
2. About Average and mileage:-
-Eicher Trucks and buses provide better average and
mileage
3. Fast Trip, Acceleration and space in containers are the positive
points of Eicher trucks
5. Eicher trucks are seems to be best suitable for caring
agricultural equipments and machineries.
4. Goodwill.
- EICHER product has goodwill in some areas of jaipur
according to our survey.
- Tata is leading in this goodwill factor
5. COST.
-Customers expects better discount from Eicher Motors
-According customers Tata is providing better services to
their values spend.
6. MAINTENANCE.
- Maintenance required is more than Tata in Eicher trucks.
7. Service centers:-About 35 customers complained regarding this.

24. -Lack of service centers of Eicher motors in the area
Table of Survey report of some transport companies for feedback
Customers Costly Spare Lack of Bear less ENGINE FINANCE
Parts WORKSHOP OVERLOADING capacity SCHEME
Rathore transport
com.
VRL Logistics
New Golden
transport com.
JAIN transport com.
New Shekhawati
transport com.
Geetangali Tours
and Travels