1. Using our own social channelsto gather an audience
Drip-feeding content so they can be consumed in
manageablebites. Positioning the brand and bringing
awareness

2. Promotions to monitor/measure social media effectiveness
in different channels
Buildingrelationshipswith other brands to connect
customers together

3. Using Instagram’s visual element to update customers on the
project’s progress through pictures

4. Use of existing social media channels(@BritishRedCross
@Siobain@SpitalfieldsE1)

5. Product pages (Using blog site WordPress)
Mission statement to create clear differentiationfrom
competitors