SlideShare una empresa de Scribd logo
1 de 15
Descargar para leer sin conexión
PlayUp Lisbon // give space to play
Play is a human right & universal language
                       Children are the soul of
                       communities and the
                       future of our society.
                       Access to inclusive play
                       environments and quality
                       play opportunities are key
                       to children’s personal
                       development.
                       Children who play better
                       will be able to make
                       better choices and have
                       better ideas to shape the
                       world we live in.
Some children have no space to play
                     The original idea for
                     PlayUp was to deliver
                     low-cost educational and
                     biodegradable toys for
                     children across the world
                     in response to
                     humanitarian emergencies
                     such as tsunami, war,
                     earthquakes, hurricanes
                     or extreme poverty.
                     “The healthy development of children is
                     crucial to the future wellbeing of any
                     society.” UNICEF
Some of these children live in Lisbon

                      But we had to start
                      somewhere, so we
                      decided to focus on
                      some of the poorest
                      neighborhoods of Lisbon.
                      Exploring areas where
                      social exclusion, poor
                      household conditions and
                      neglect are the daily
                      reality for hundreds of
                      young children.
Currently operating in 4 quarters
                             During the past twelve
                             months we have been
                             collaborating with the
                             Associação João de Deus,
             Casal da Mira
                             a leading Portuguese Casal da Boba
                             organisation for children
                             development.
                             We delivered a series of
                             interactive co-design
                             workshops within four
                             different communities in
                             the North East of Lisbon.
          Bairro 6 de Maio                       Bairro da Horta Nova
PlayUp creates space to play
                      Creating more quality
                      play opportunities at
                      community level, working
                      with children and their
                      families.
                      Developing activities that
                      can be adopted and
                      replicated in similar
                      contexts, supporting the
                      organisations already
                      operating in the
                      educational sector.
PlayUp generates toys to grow up

                     The project strategic
                     aim is to co-develop a
                     small series of clever
                     educational toys made
                     of a new biodegradable
                     material that can be
                     locally produced, sold
                     and easily distributed on
                     a large scale.
                     From social intervention
                     to social enterprise.
Synergy of factors: design process




SOCIAL        +    CREATIVE      +    STRATEGIC




community            design &        entrepreneurship
& education         innovation        & sustainability
Project development stages:
                     Scoping and Research
                     12 months building project
                     team, identify resources and
                     connecting to local
                     communities (self funded).
                     Social Intervention
                     6 months delivering playful
                     sessions to communities
                     working with children their
                     families and experts in the
                     field of education (funded).
                     Design development
                     6 months developing,
                     producing and distributing
                     PlayUp toys (enterprise).
Project development stages:




                35K                        100K
 SCOPE          pitch
                        DEVELOP         investment DELIVER




research and             community              product
team building           interventions         development
  2011 / 2012             2012 / 2013           2013 / 2014
PlayUp stakeholders and possible funders

                                                    We have presented the
                                                    results of this early
                                                    interventions to a
• Pressley Ridge, Social Innovation Hub Amadora     series of stakeholders
• Camara Municipalde Amadora, Lisbon                and potential funders
• Associação João de Deus, Ludotecas moveis
• IADE Design University (engage students)
                                                    who will help us raising
• Majora, main Portuguese toy producer, Porto       the grant funding
• PimPumPlay, online educational toy store
• Södra Labs, material innovation centre, Sweden
                                                    necessary for the
• João Sem Medo, centre for entrepreneurship        further development
• TESE, association for development                 and implementation of
• Fundação Calouste Gulbenkian (potential funder)   the second phase of
• Fundação Montepio (potential funder)              the PlayUp project.
• Fundação EDP (potential funder)
Key project partners
Introducing Durapulp from Södra Labs

                     We are experimenting a
                     new biodegradable and
                     innovative material for
                     the design of the PlayUp
                     toys. Durapulp is a
                     composite of paper pulp
                     and a corn starch
                     biopolymer.
                     PlayUp will connect a
                     Swedish research Lab
                     with local Portuguese
                     industry and universities.
11


        The PlayUp design team
                            4 entrepreneurial young
                            designers and innovators:

                            Vincenzo and Matteo are
                            Italian and share the same
                            passion for socially
                            responsive design and
                            sustainable development.
Vincenzo Di Maria (29)      Joana and Rita are both
Matteo Tangi (25)           Portuguese, have studied
                            abroad and have a
Joana Regojo (25)           background in design and
Rita Duarte (28)            sustainable tourism.
PlayUp Lisbon is a commonground project




We have a proven track record in             Commonground is
delivering service innovation and tackling
complex social challenges. We have           where design meets
been using Theory of Change and SROI         positive social change.
tools in the past to track our progress      We bring people
and make sure we deliver measurable          together to deliver
social impact.                               socially responsive
vincenzo@gotocommonground.com                design & innovation
www.gotocommonground.com                     projects.
@cmngrd

Más contenido relacionado

Similar a PlayUp | October 2012

Wesolve keynote presentation62011
Wesolve keynote presentation62011Wesolve keynote presentation62011
Wesolve keynote presentation62011Carolyn Harris
 
Designing fr children iit-presentation
Designing fr children  iit-presentationDesigning fr children  iit-presentation
Designing fr children iit-presentationET&D
 
Nm2216 Presentation Group Dw4 04
Nm2216 Presentation Group Dw4 04Nm2216 Presentation Group Dw4 04
Nm2216 Presentation Group Dw4 04guest2ce26e
 
One Future ...One Planet Project
One Future ...One Planet Project One Future ...One Planet Project
One Future ...One Planet Project Telma Gomes
 
Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...
Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...
Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...Joan Ganz Cooney Center at Sesame Workshop
 
2014 DESIS Lab Caribe Un espacio para todos
2014 DESIS Lab Caribe Un espacio para todos2014 DESIS Lab Caribe Un espacio para todos
2014 DESIS Lab Caribe Un espacio para todosDESIS_projects
 
Portfolio_RosiePaulissen_01-06-2011_compressed
Portfolio_RosiePaulissen_01-06-2011_compressedPortfolio_RosiePaulissen_01-06-2011_compressed
Portfolio_RosiePaulissen_01-06-2011_compressedRosie Paulissen
 
An Introduction to Care About You
An Introduction to Care About YouAn Introduction to Care About You
An Introduction to Care About Youdoobarz
 
03172016_ThinkingBehindTheVision_Final_HighRes_NoPage3
03172016_ThinkingBehindTheVision_Final_HighRes_NoPage303172016_ThinkingBehindTheVision_Final_HighRes_NoPage3
03172016_ThinkingBehindTheVision_Final_HighRes_NoPage3Kelly Lauber
 
What is DSI
What is DSIWhat is DSI
What is DSIDSISVA
 
Feb 26th health and wellbeing dmu games festival
Feb 26th health and wellbeing dmu games festivalFeb 26th health and wellbeing dmu games festival
Feb 26th health and wellbeing dmu games festivalDavid Wortley
 
Camp creation 8nov12 ppt
Camp creation 8nov12 pptCamp creation 8nov12 ppt
Camp creation 8nov12 pptkayreentat
 
Top 10 digital technology tools for boosting creativity in children
Top 10 digital technology tools for boosting creativity in childrenTop 10 digital technology tools for boosting creativity in children
Top 10 digital technology tools for boosting creativity in childrenChloe Cheney
 
SDI: Co-creativity Approach by the CreativeCulture Initiative
SDI: Co-creativity Approach by the CreativeCulture InitiativeSDI: Co-creativity Approach by the CreativeCulture Initiative
SDI: Co-creativity Approach by the CreativeCulture InitiativeJacey-Lynn Minoi
 
Let's Go! Process Book
Let's Go! Process BookLet's Go! Process Book
Let's Go! Process Bookmarkschoi
 

Similar a PlayUp | October 2012 (20)

Wesolve keynote presentation62011
Wesolve keynote presentation62011Wesolve keynote presentation62011
Wesolve keynote presentation62011
 
Designing fr children iit-presentation
Designing fr children  iit-presentationDesigning fr children  iit-presentation
Designing fr children iit-presentation
 
Nm2216 Presentation Group Dw4 04
Nm2216 Presentation Group Dw4 04Nm2216 Presentation Group Dw4 04
Nm2216 Presentation Group Dw4 04
 
Fostering Elementary Students' Engagement with the World and Entrepreneurship
Fostering Elementary Students' Engagement with the World and EntrepreneurshipFostering Elementary Students' Engagement with the World and Entrepreneurship
Fostering Elementary Students' Engagement with the World and Entrepreneurship
 
One Future ...One Planet Project
One Future ...One Planet Project One Future ...One Planet Project
One Future ...One Planet Project
 
Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...
Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...
Michael Levine: Gaming Education Reform: Starting Points for a Digital Revolu...
 
2014 DESIS Lab Caribe Un espacio para todos
2014 DESIS Lab Caribe Un espacio para todos2014 DESIS Lab Caribe Un espacio para todos
2014 DESIS Lab Caribe Un espacio para todos
 
Booklet REPLAY 2019 final
Booklet REPLAY 2019 finalBooklet REPLAY 2019 final
Booklet REPLAY 2019 final
 
Penny.Plan.Arcos Casestudy
Penny.Plan.Arcos CasestudyPenny.Plan.Arcos Casestudy
Penny.Plan.Arcos Casestudy
 
Portfolio_RosiePaulissen_01-06-2011_compressed
Portfolio_RosiePaulissen_01-06-2011_compressedPortfolio_RosiePaulissen_01-06-2011_compressed
Portfolio_RosiePaulissen_01-06-2011_compressed
 
An Introduction to Care About You
An Introduction to Care About YouAn Introduction to Care About You
An Introduction to Care About You
 
03172016_ThinkingBehindTheVision_Final_HighRes_NoPage3
03172016_ThinkingBehindTheVision_Final_HighRes_NoPage303172016_ThinkingBehindTheVision_Final_HighRes_NoPage3
03172016_ThinkingBehindTheVision_Final_HighRes_NoPage3
 
What is DSI
What is DSIWhat is DSI
What is DSI
 
Feb 26th health and wellbeing dmu games festival
Feb 26th health and wellbeing dmu games festivalFeb 26th health and wellbeing dmu games festival
Feb 26th health and wellbeing dmu games festival
 
Camp creation 8nov12 ppt
Camp creation 8nov12 pptCamp creation 8nov12 ppt
Camp creation 8nov12 ppt
 
Levine DigitalPowerhouses
Levine DigitalPowerhousesLevine DigitalPowerhouses
Levine DigitalPowerhouses
 
P4I introduction to the project
P4I introduction to the projectP4I introduction to the project
P4I introduction to the project
 
Top 10 digital technology tools for boosting creativity in children
Top 10 digital technology tools for boosting creativity in childrenTop 10 digital technology tools for boosting creativity in children
Top 10 digital technology tools for boosting creativity in children
 
SDI: Co-creativity Approach by the CreativeCulture Initiative
SDI: Co-creativity Approach by the CreativeCulture InitiativeSDI: Co-creativity Approach by the CreativeCulture Initiative
SDI: Co-creativity Approach by the CreativeCulture Initiative
 
Let's Go! Process Book
Let's Go! Process BookLet's Go! Process Book
Let's Go! Process Book
 

Más de Vincenzo Di Maria

Maker Faire Rome 2020 | Start Small #Pretotopi
Maker Faire Rome 2020 | Start Small #PretotopiMaker Faire Rome 2020 | Start Small #Pretotopi
Maker Faire Rome 2020 | Start Small #PretotopiVincenzo Di Maria
 
Fresh Start | Invincible Company
Fresh Start | Invincible CompanyFresh Start | Invincible Company
Fresh Start | Invincible CompanyVincenzo Di Maria
 
Design & Impatto: progettare in scarsità di risorse
Design & Impatto: progettare in scarsità di risorseDesign & Impatto: progettare in scarsità di risorse
Design & Impatto: progettare in scarsità di risorseVincenzo Di Maria
 
Creative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglio
Creative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglioCreative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglio
Creative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglioVincenzo Di Maria
 
WUD Rome 2018 | User friendly, Abuser unfriendly
WUD Rome 2018 | User friendly, Abuser unfriendly WUD Rome 2018 | User friendly, Abuser unfriendly
WUD Rome 2018 | User friendly, Abuser unfriendly Vincenzo Di Maria
 
Il design dei servizi pubblici: sfide e opportunità
Il design dei servizi pubblici: sfide e opportunitàIl design dei servizi pubblici: sfide e opportunità
Il design dei servizi pubblici: sfide e opportunitàVincenzo Di Maria
 
Co-progettazione dei servizi per la PA
Co-progettazione dei servizi per la PACo-progettazione dei servizi per la PA
Co-progettazione dei servizi per la PAVincenzo Di Maria
 
TEDx Adventure Napoli 2016 | RE-CULTURE
TEDx Adventure Napoli 2016 | RE-CULTURETEDx Adventure Napoli 2016 | RE-CULTURE
TEDx Adventure Napoli 2016 | RE-CULTUREVincenzo Di Maria
 
Innovazione è crescita | collaborazione, coworking e codesign
Innovazione è crescita | collaborazione, coworking e codesignInnovazione è crescita | collaborazione, coworking e codesign
Innovazione è crescita | collaborazione, coworking e codesignVincenzo Di Maria
 
Progettisti nella terra di mezzo | WIAD Pescara 2016
Progettisti nella terra di mezzo | WIAD Pescara 2016Progettisti nella terra di mezzo | WIAD Pescara 2016
Progettisti nella terra di mezzo | WIAD Pescara 2016Vincenzo Di Maria
 
LeSocInn | Codesign jam 30.01.2016
LeSocInn | Codesign jam 30.01.2016LeSocInn | Codesign jam 30.01.2016
LeSocInn | Codesign jam 30.01.2016Vincenzo Di Maria
 
VISION | Lecce Social innovation City
VISION | Lecce Social innovation CityVISION | Lecce Social innovation City
VISION | Lecce Social innovation CityVincenzo Di Maria
 
Progettare iper l'impatto quotidiano | Palermo WIAD 2015
Progettare iper l'impatto quotidiano | Palermo WIAD 2015Progettare iper l'impatto quotidiano | Palermo WIAD 2015
Progettare iper l'impatto quotidiano | Palermo WIAD 2015Vincenzo Di Maria
 
Progettare il domani - Il ruolo del Designer oggi
Progettare il domani - Il ruolo del Designer oggiProgettare il domani - Il ruolo del Designer oggi
Progettare il domani - Il ruolo del Designer oggiVincenzo Di Maria
 
Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 

Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 
Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 

Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 
Vincenzo Di Maria
 
Dal Rinascimento al Design Thinking
Dal Rinascimento al Design ThinkingDal Rinascimento al Design Thinking
Dal Rinascimento al Design ThinkingVincenzo Di Maria
 
SIcities 1 ottobre 2014 - Maker Faire Roma
SIcities 1 ottobre 2014 - Maker Faire RomaSIcities 1 ottobre 2014 - Maker Faire Roma
SIcities 1 ottobre 2014 - Maker Faire RomaVincenzo Di Maria
 
servicedesign4socent #sharingeconomy
servicedesign4socent #sharingeconomyservicedesign4socent #sharingeconomy
servicedesign4socent #sharingeconomyVincenzo Di Maria
 

Más de Vincenzo Di Maria (20)

Prototyping Business Ideas
Prototyping Business IdeasPrototyping Business Ideas
Prototyping Business Ideas
 
Maker Faire Rome 2020 | Start Small #Pretotopi
Maker Faire Rome 2020 | Start Small #PretotopiMaker Faire Rome 2020 | Start Small #Pretotopi
Maker Faire Rome 2020 | Start Small #Pretotopi
 
Fresh Start | Invincible Company
Fresh Start | Invincible CompanyFresh Start | Invincible Company
Fresh Start | Invincible Company
 
Design & Impatto: progettare in scarsità di risorse
Design & Impatto: progettare in scarsità di risorseDesign & Impatto: progettare in scarsità di risorse
Design & Impatto: progettare in scarsità di risorse
 
Creative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglio
Creative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglioCreative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglio
Creative Mornings Palermo 2019 #Justice | Design: un'arma a doppio taglio
 
WUD Rome 2018 | User friendly, Abuser unfriendly
WUD Rome 2018 | User friendly, Abuser unfriendly WUD Rome 2018 | User friendly, Abuser unfriendly
WUD Rome 2018 | User friendly, Abuser unfriendly
 
Il design dei servizi pubblici: sfide e opportunità
Il design dei servizi pubblici: sfide e opportunitàIl design dei servizi pubblici: sfide e opportunità
Il design dei servizi pubblici: sfide e opportunità
 
Co-progettazione dei servizi per la PA
Co-progettazione dei servizi per la PACo-progettazione dei servizi per la PA
Co-progettazione dei servizi per la PA
 
TEDx Adventure Napoli 2016 | RE-CULTURE
TEDx Adventure Napoli 2016 | RE-CULTURETEDx Adventure Napoli 2016 | RE-CULTURE
TEDx Adventure Napoli 2016 | RE-CULTURE
 
Innovazione è crescita | collaborazione, coworking e codesign
Innovazione è crescita | collaborazione, coworking e codesignInnovazione è crescita | collaborazione, coworking e codesign
Innovazione è crescita | collaborazione, coworking e codesign
 
Progettisti nella terra di mezzo | WIAD Pescara 2016
Progettisti nella terra di mezzo | WIAD Pescara 2016Progettisti nella terra di mezzo | WIAD Pescara 2016
Progettisti nella terra di mezzo | WIAD Pescara 2016
 
LeSocInn | Codesign jam 30.01.2016
LeSocInn | Codesign jam 30.01.2016LeSocInn | Codesign jam 30.01.2016
LeSocInn | Codesign jam 30.01.2016
 
#LeSocInn Focus
#LeSocInn Focus#LeSocInn Focus
#LeSocInn Focus
 
VISION | Lecce Social innovation City
VISION | Lecce Social innovation CityVISION | Lecce Social innovation City
VISION | Lecce Social innovation City
 
Progettare iper l'impatto quotidiano | Palermo WIAD 2015
Progettare iper l'impatto quotidiano | Palermo WIAD 2015Progettare iper l'impatto quotidiano | Palermo WIAD 2015
Progettare iper l'impatto quotidiano | Palermo WIAD 2015
 
Progettare il domani - Il ruolo del Designer oggi
Progettare il domani - Il ruolo del Designer oggiProgettare il domani - Il ruolo del Designer oggi
Progettare il domani - Il ruolo del Designer oggi
 
Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 

Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 
Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 

Progettare servizi per un’economia di rete: 
 il caso di Impact Hub Siracusa 
 

 
Dal Rinascimento al Design Thinking
Dal Rinascimento al Design ThinkingDal Rinascimento al Design Thinking
Dal Rinascimento al Design Thinking
 
SIcities 1 ottobre 2014 - Maker Faire Roma
SIcities 1 ottobre 2014 - Maker Faire RomaSIcities 1 ottobre 2014 - Maker Faire Roma
SIcities 1 ottobre 2014 - Maker Faire Roma
 
servicedesign4socent #sharingeconomy
servicedesign4socent #sharingeconomyservicedesign4socent #sharingeconomy
servicedesign4socent #sharingeconomy
 

Último

Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaBarusRa
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosaannemarleenolthof1
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfIBM
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessThink 360 Studio
 

Último (18)

Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara RakovskaAMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
AMBER GRAIN EMBROIDERY | Growing folklore elements | Barbara Rakovska
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa LetšosaModels of Disability - an overview by Marno Retief & Rantoa Letšosa
Models of Disability - an overview by Marno Retief & Rantoa Letšosa
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdfUnlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
UI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design SuccessUI UX Process for SaaS Product Design Success
UI UX Process for SaaS Product Design Success
 

PlayUp | October 2012

  • 1. PlayUp Lisbon // give space to play
  • 2. Play is a human right & universal language Children are the soul of communities and the future of our society. Access to inclusive play environments and quality play opportunities are key to children’s personal development. Children who play better will be able to make better choices and have better ideas to shape the world we live in.
  • 3. Some children have no space to play The original idea for PlayUp was to deliver low-cost educational and biodegradable toys for children across the world in response to humanitarian emergencies such as tsunami, war, earthquakes, hurricanes or extreme poverty. “The healthy development of children is crucial to the future wellbeing of any society.” UNICEF
  • 4. Some of these children live in Lisbon But we had to start somewhere, so we decided to focus on some of the poorest neighborhoods of Lisbon. Exploring areas where social exclusion, poor household conditions and neglect are the daily reality for hundreds of young children.
  • 5. Currently operating in 4 quarters During the past twelve months we have been collaborating with the Associação João de Deus, Casal da Mira a leading Portuguese Casal da Boba organisation for children development. We delivered a series of interactive co-design workshops within four different communities in the North East of Lisbon. Bairro 6 de Maio Bairro da Horta Nova
  • 6. PlayUp creates space to play Creating more quality play opportunities at community level, working with children and their families. Developing activities that can be adopted and replicated in similar contexts, supporting the organisations already operating in the educational sector.
  • 7. PlayUp generates toys to grow up The project strategic aim is to co-develop a small series of clever educational toys made of a new biodegradable material that can be locally produced, sold and easily distributed on a large scale. From social intervention to social enterprise.
  • 8. Synergy of factors: design process SOCIAL + CREATIVE + STRATEGIC community design & entrepreneurship & education innovation & sustainability
  • 9. Project development stages: Scoping and Research 12 months building project team, identify resources and connecting to local communities (self funded). Social Intervention 6 months delivering playful sessions to communities working with children their families and experts in the field of education (funded). Design development 6 months developing, producing and distributing PlayUp toys (enterprise).
  • 10. Project development stages: 35K 100K SCOPE pitch DEVELOP investment DELIVER research and community product team building interventions development 2011 / 2012 2012 / 2013 2013 / 2014
  • 11. PlayUp stakeholders and possible funders We have presented the results of this early interventions to a • Pressley Ridge, Social Innovation Hub Amadora series of stakeholders • Camara Municipalde Amadora, Lisbon and potential funders • Associação João de Deus, Ludotecas moveis • IADE Design University (engage students) who will help us raising • Majora, main Portuguese toy producer, Porto the grant funding • PimPumPlay, online educational toy store • Södra Labs, material innovation centre, Sweden necessary for the • João Sem Medo, centre for entrepreneurship further development • TESE, association for development and implementation of • Fundação Calouste Gulbenkian (potential funder) the second phase of • Fundação Montepio (potential funder) the PlayUp project. • Fundação EDP (potential funder)
  • 13. Introducing Durapulp from Södra Labs We are experimenting a new biodegradable and innovative material for the design of the PlayUp toys. Durapulp is a composite of paper pulp and a corn starch biopolymer. PlayUp will connect a Swedish research Lab with local Portuguese industry and universities.
  • 14. 11 The PlayUp design team 4 entrepreneurial young designers and innovators: Vincenzo and Matteo are Italian and share the same passion for socially responsive design and sustainable development. Vincenzo Di Maria (29) Joana and Rita are both Matteo Tangi (25) Portuguese, have studied abroad and have a Joana Regojo (25) background in design and Rita Duarte (28) sustainable tourism.
  • 15. PlayUp Lisbon is a commonground project We have a proven track record in Commonground is delivering service innovation and tackling complex social challenges. We have where design meets been using Theory of Change and SROI positive social change. tools in the past to track our progress We bring people and make sure we deliver measurable together to deliver social impact. socially responsive vincenzo@gotocommonground.com design & innovation www.gotocommonground.com projects. @cmngrd