2. Definitions of Gamification
“Gamification is the use of game design techniques
& mechanics to solve problems & engage
audiences.”
“Gamification is the application of game mechanics
& game-thinking in non-game Environments to
increase fun & engagement.”
3. Areas of Application
Some application of Gamification include:
Employee training programs.
Wellness & other personal activities.
Stack Overflow.
Customer Engagement.
4. Example
For marketing
Gamification involves implementing promotion
that incorporate game mechanics (the choices &
challenges inherent in games) & game dynamics
(use of positive feedback like status,
customization, social factors) to build up
consumer motivation & increase both brand
loyalty & engagement along with customer
retention.