Author of “The Green and Virtual Data Center” and Founder of Storage IO, Greg Schulz, joins Viridity’s Co-founder and CTO, Mike Rowan to provide real world insight into best practices, as well as server, storage, networking, and facilities issues concerning any current or next-generation virtualized data center.

3. Industry Trends and Perspectives: Green IT – Effective, Produticve and Profitable Greg Schulz, Founder & Sr. Analyst -The Server and StorageIO Group Email: Greg@storageio.com Blog: storageioblog.com or twitter @storageio Author “The Green and Virtual Data Center” (CRC) And “Resilient Storage Networks” (Elsevier) “ Identifying Energy Efficiency Opportunities for Data Centers ” The Many Faces or Facets of the New Green IT – Effiency and Effectivness Viridity Webcast July 8, 2010

6. Available PCFE Threshold Cooling/Distribution Servers Storage Networking Other PCFE Capacity Threshold Ceiling Available IT Resources/Demand PCFE Constrained IT Capacity Constrained Business Growth Inhibited Economic Penalties Lost Opportunities Time Compute Capacity Storage Capacity I/O Performance (IOPS & Bandwidth) Relative Available IT Resources Source: “The Green and Virtual Data Center” (CRC) Demand out-pacing available resources = Bottlenecks PCFE = Power Cooling Footprint Economics Industry Trend: IT Resource Constraints

7. Closing the Green Environmental and Economic Gap Unit Cost of Resource $ / Capacity, $ per IOP Capacity per watt, IOP per watt QoS, Service Levels Response Time, Availability In order to support demand: Don’t save as much data, limit expansion and QoS enhancements Or Leverage improved densities Remove IT footprint constraints Boost efficiency, lower unit costs Improve performance Do more with what you have Avoid compromise of QoS Enable agility and flexibility E.g. Store and process more data in a denser footprint Note: Innovation = Do and enable more with less without compromising customer service Industry Trend: What’s The Buzz? Available Resources Performance, Availability, Capacity, Energy = PACE

8. Closing the Green IT Gap: From Avoidance to Efficiency Industry Trend: What’s The Buzz? Efficiency drive environmental and economic benefits Past and Present Focus on Cost and Carbon Footprints Social and environmental responsibility Some areas focused on energy avoidance Conservation and consolidation only go so far! Cost + Impacts Today and Tomorrow Focus expands to Effectiveness and Productivity Expand from survival to productivity model Sidestep political or scientific debates Support growth and new applications Remove barriers and constraints Boost QoS levels per IT cost Productivity + Profitability

9. EHS = Environmental Health Safety Wheel Of Opportunity: Economic and Ecological Sustainment Source: “The Green and Virtual Data Center” (CRC) Boosting IT Productivity, Efficiency and Effectiveness Industry Trend: The New Green IT

10. Source: “The Green and Virtual Data Center” (CRC) Boosting Productivity: More work per watt of Energy Today Tomorrow Industry Trend: Storage Efficiency

12. Business and service rules and objectives DCiE, DCPE, PUE, Etc… Facility wide metrics Storage and Networking Measurement Points of Interest Source: “The Green and Virtual Data Center” (CRC) Follow-up Reading Storage Systems / Appliances Various systems and functionality Disk, tape, optical, RAM/FLASH, etc IT Resource Management (IRM) Reporting, Analysis, Action Framework or umbrella suites, Element and device management, CMDBs, modeling or correlation tools. Facilities & asset or resource tracking, SLA and change management, comparative or simulation benchmarks or diagnostics and baselines Operating & File Systems Various tools and utilities, Open & Proprietary, Native & 3 rd party Hypervisors/VMs & Servers Various tools and utilities Business Applications Applications, DBs, SLAs etc Connectivity Various tools and utilities Facilities & Site Resources Power, cooling/HVAC, space, etc… Industry Trend: Metrics & Measurements

14. Industry Trends and Perspectives: What to watch for, and what to watch out for! Greg Schulz, Founder & Sr. Analyst -The Server and StorageIO Group Email: Greg@storageio.com Blog: storageioblog.com or twitter @storageio Author “The Green and Virtual Data Center” (CRC) And “Resilient Storage Networks” (Elsevier) Thank You