Elizabeth Darocha Berenz, Outreach and Instruction Librarian at ARTstor, presentation at VRA 28 Atlanta.

1. Can usage
statistics lend a
helping hand?
Elizabeth Darocha Berenz,
Outreach and Instruction Librarian
VRA | March 18, 2010

2. Agenda
I. What usage statistics can do for you
II. How to translate your usage statistics
III. Other data sources that can help you make your case
IV. Moving forward

3. I. What usage statistics can do
for you
• Prove level and growth in use of visual
resources
• Assess impact of training sessions
• Show who is using resources, in what
courses
• Show cross-campus use

4. Usage trends

16. Assessing impact of training
ARTstor
Training

17. Who is using these resources?

18. Who is using these resources?

21. Show Cross-Campus Use with IP Reports

22. II. Translating usage statistics
for campus administrators

23. What is COUNTER*?
• Standardized usage statistics for e-resources
• Focus on text-based resources
• Various Codes of Practice
*Counting Online Usage of Networked Electronic Resources, www.projectcounter.org

24. Required COUNTER reports for Release 3 of COUNTER
code of practice for Journals and Databases
• Journal Report 1: Number of Successful Full-Text Article Requests by Month and
Journal
• Journal Report 2: Turnaways by Month and Journal
• Journal Report 5: Number of Full Text Article Requests by Year and Journal
• Database Report 1: Total Searches and Sessions by Month and Database
• Database Report 2: Turnaways by Month and Database

25. Non-Text Resources do not have Full-Text Articles
(or Journals!)
• Journal Report 1: Number of Successful Full-Text Article Requests by Month and
Journal
• Journal Report 2: Turnaways by Month and Journal
• Journal Report 5: Number of Full Text Article Requests by Year and Journal
• Database Report 1: Total Searches and Sessions by Month and Database
• Database Report 2: Turnaways by Month and Database

26. The only COUNTER-compliant type of use for non-text
resources: Search
• Database Report 1: Total Searches and Session by Month and Database

27. Majority of ARTstor‟s use comes from Image Requests, not
Search
Other, 26% Image
Requests, 47%
Search, 27%

28. The Missing Metric:
Non-Text Full-Content Unit
Request
• For non-text media
• Images, Audio, Video
• Full-Content Unit
• Non-Text Equivalent of Full Text
Article
• Request
• View, Download, Print, E-
Mail…and Stream

29. Measuring other kinds of use
Other, 26%
Image Requests,
47%
Search, 27%

30. Complex online environments

31. III. Other helpful data sources

32. Other data sources that can help make your case
Surveys
• Develop internal user surveys to measure who is using resources, trends, areas of
satisfaction/dissatisfaction
• Track interactions with those you support
• Measure volume of support (trends)
• Track main issues/needs of users (to guide training programs)

33. Tracking Faculty Use
• Most common use of ARTstor by faculty is for in-class presentation
• 88% of faculty use ARTstor for instruction in the classroom
• Most popular tools for in-class presentation are PPT or Keynote
• 79% use PowerPoint or Keynote to display images during lectures

34. Case Study in Faculty Use: Which activities are tracked
Activity Tracked in ARTstor usage?
1. Search, view and download images Yes
2. Arrange images in PowerPoint No
presentation
3. Give lecture using PowerPoint No
presentation
4. Load PowerPoint presentation to No
Blackboard for student study
5. Use the same PowerPoint lecture the No
following semester

35. IV. Steps forward

36. Steps forward
• Heighten awareness about usage statistics reporting
• ARTstor presentations highlighting this issue: What Counts: Assessing the Value of Non-
Text Resources (Charleston, Nov. 2009); NASIG presentation June 2010
• Highlight similarities to COUNTER „article requests‟
• “Access” group: searches, image requests, etc.
• Define “Other” to stakeholders
• ARTstor has been engaging COUNTER, OCLC and other members of the non-text resource
community to work towards multimedia COUNTER reports