Presented by Joshua Lynn and Heidi Raatz at the Annual Conference of the Visual Resources Association, April 18th - April 21st, 2012, in Albuquerque, New Mexico. Session: Embedded metadata in cultural image collections and beyond Over the past few years visual resources professionals have increasingly been using embedded metadata as an effective way to collect initial cataloging data, to ensure the delivery of key information with images, to archive image information, and to link VRA Core 4 with other schemas in the larger digital imaging environment. The activities and case study examples presented by panel members will include improving workflow efficiency within visual resources operations and developing ongoing relations with the International Press Telecommunications Council, a pioneer in embedding metadata into images. While this work addresses the immediate needs of visual resources for art, architecture, and related fields, it simultaneously looks outward to the increasing interoperability of all digital materials available in library collections and on the world wide web. ORGANIZER & MODERATOR: Steve Tatum, Virginia Tech PRESENTERS: 1: Sheryl Frisch, California Polytechnic State University, San Luis Obispo 2: Joshua Lynn and Heidi Raatz, Minneapolis Institute of Arts 3: Gregory Reser, University of California, San Diego 4: Steve Tatum, Virginia Tech

2. COVER
YOUR *(with both hands)
ASSETS*

3. COVER YOUR ASSETS (with BOTH HANDS):
The Role of Embedded Metadata in
Visual Resources Production Workflows
Presenters:
Heidi S. Raatz
Visual Resources Librarian, MIA Visual Resources
Joshua A. Lynn
Digital Production Assistant, MIA Visual Resources

4. Embedded Metadata: Why should I bother?
Twitter conversation, Jeremy Ottevanger and Janet E. Davis, March 31, 2012

5. Workflow:
 Departmental
 Museum-wide
 Image Licensing
Partners
Third Thursday: Bike Night. July 15, 2010
Photo: Charles Walbridge / Minneapolis Institute of Arts

6. Accessibility & Searching:
 Machines (TMS, VMB, iMIS, API)
 Humans (db users, website visitors)
Randolph Rogers, The Lost Pleiad, 1874
Minneapolis Institute of Arts, The Ethel Morrison Van Derlip Fund, 2004.194

7. Sharing:
 Museum-wide
 Greater museum
community
The Circle Event: Bronze Pour at the MCAD 3D Studio. January 26, 2012
Photo: Lacey Criswell / Minneapolis Institute of Arts

8. Publishing:
 Museum catalogues
 Rights management
 Image licensing
The Sports Show catalogue. David E. Little, Curator of Photography and New Media
Photo: Amanda Hankerson / Minneapolis Institute of Arts

9. Embedded Metadata: Again, Why?
Cover your assets –
Minimize your risk
After Polykleitos, The Doryphoros, 120-50 BCE
YinkaShonibare, The Sleep of Reason Produces Monsters (Australia), 2008
Minneapolis Institute of Arts, The John R. Van Derlip The C. Curtis Dunnavan Fund for Contemporary Art, 2008.79
Minneapolis Institute of Arts, Fund and Gift of funds from Bruce B. Dayton, an anonymous
donor, Mr. and Mrs. Kenneth Dayton, Mr. and Mrs. W. John Driscoll, Mr. and Mrs. Alfred Harrison, Mr. and Mrs. John
© YinkaShonibare, Courtesy James Cohan Gallery, New York
Andrus, Mr. and Mrs. Judson Dayton, Mr. and Mrs. Stephen Keating, Mr. and Mrs. Pierce McNally, Mr. and Mrs. Donald
Dayton, Mr. and Mrs. Wayne MacFarlane, and many other generous friends of the Institute, 86.6

10. Leveraging EM to provide instant access –
during production, upon ingestion, and “in
the afterlife”
Our VR Team
 Three Photographers
 Digital Production Assistant
 Visual Resources Librarian
 All team members working together
and adding EM at various points in
the workflows
T. Lux Feininger, Bauhaus Band, ca. 1929
From "Bauhaus I" portfolio, 1985. Published by Rudolf Kicken Gallery
Minneapolis Institute of Arts, The Modernism Collection, gift of Norwest Bank Minnesota, 98.276.12.7

11. Works of Art
 EM at capture via templates
 Assets pushed to departmental
production servers
 IPTC Contact, Image, and Status
sections
 IPTC Job Identifier / ObjectID is
the key
Attributed Everlast Toys,Photographer"Robot Machine Bank" mechanical bank, 20th1590
to BastianoTorrigiani, The Ludovisi Saint Peter (detail), 2nd cen. and ca.studio
Hong Kong, Charles Walbridge, Visual Resources Dept. cen.
Minneapolis Institute of Arts, The John /R. Van Derlip Institute of Arts
Photo: Amanda Hankerson Minneapolis Fund, 2009.58

12. “All The Other Stuff, aka
MIA Life” workflow
 Exhibition and catalogue
images, exhibition
installations, events, galler
y views, etc.
 Images uploaded to dept.
production servers
 EM at post-production via
templates
Associate Photographer Amanda Hankerson, The Sports Show:
Minnesota exhibition installation, gallery 365
Photo: Heidi Raatz / Minneapolis Institute of Arts

13. IPTC Core metadata schema
 “Finding images is the
Established (early 1990s), well documented metadata schema,
incorporated into most photographic and asset management
key to an effective
systems; Adobe CS and VirageMB


photo use
Widespread cross-disciplinary
business.”
Great guidelines, user support; frequently and consistently updated
– IPTC Media Release
 Currently supported by and mappable to VirageMB database

14. EM for Exhibition
Images, Publications, Marketing & More
MIA “Art ReMix” series Artist in Residence Willie Cole, January 2010.
Photo: Dan Dennehy / Minneapolis Institute of Arts

19. Don’t cover your eyes...
Cover your assets
Screenshots, Adobe Bridge

20. The Sports Show catalogue. David E. Little, Curator of Photography and New Media
Photo: Amanda Hankerson / Minneapolis Institute of Arts

21. Portrait of Brandon Werth for “Come as you are” campaign, March 2011
Photo: Dan Dennehy / Minneapolis Institute of Arts

22. Screenshot, VirageMediaBin. Exhibition support image for Titian and the Golden Age of Venetian Painting
Billboard, Long Lake, Minnesota:
Photographer unknown, February 2011

23. EM for Gallery Views, Exhibition
Installations, Events & More
MIA Staff Tour“Bowlingsite,Brancusi”, Third Thursday: Day: David General Mills Welcome 4,Prints
MIA Flickr Dan MIA Inside/Out: Battle of ArtTheHôtelLittle. Monday AugustforGallery
of The forGallery hunt. Target Edo Pop-Up Park. Northern Spark.EM 19, 318
Show, with exhibition Pop: the Graphic Impact February 12, 2011
Salon from Perchance. Thursday March 18, 2011
Dennehy, Grand MIA’s curator Dragons. la Bouëxière, June 2012
Chief PhotographerSports Installation view, FamilyEveryouth at de Sunday of Japaneseevents
Screenshot, Adobe Bridge, gallery
Photo: Jayme Halbritter / Minneapolis Institute Arts
Photo: Lacey Criswell
Photo: Photo: Donna Kelly, Minneapolis Institute ofof Arts
Amanda Hankerson

24. Screenshot, Adobe Bridge, EM for exhibition images w/ Martin Parr New Pictures

25. Recommendations for an effective
EM workflow
 Use templates for data consistency
 Control vocabulary via keyword lists
 Establish standards for metadata fields
 Establish file naming convention
 Establish classifications standards
 DOCUMENT all of the above

26. Enough about us...
What do our users GET from EM?
Art Swap, Saturday August 6, 2011
Photo: Lacey Criswell / Minneapolis Institute of Arts

27. Virage MediaBin DYNAMIC collection, “Art In Bloom”

28. Virage MediaBin STATIC collection, “Current Exhibitions”

29. VirageMediaBin Advanced Search Template

30. artsmia -Bubbler, MIA’s Blog website, New Pictures
The Minneapolis series and Social Media Hub
Featured Exhibition website, Arts YouTube site
Exhibition Institute of The Sports Show

31. Where are we going?
Third Thursday: Bike Night, July 15, 2010
Photo: Lacey Criswell / Minneapolis Institute of Arts

32.  Works of art in
contextual photography
 Expanded IP data
management
Installation view of gallery 376, Modern and Contemporary Art, with Theodoros Stamos, "First Cyclops, #1", 2010.31.2
Photo: Amanda Hankerson / Minneapolis Institute of Arts

34.  IPTC Extension, VRABeta, and
PLUS panels not supported by
“out of box” VirageMB
 Exploring additional EM
possibilities will require us to crack
open VMB’s XML underpinnings
Family Day: Open and Closed, Sunday October 11, 2009
Photo: Ann Marsden / Minneapolis Institute of Arts

35. Special Thanks
 Jeremy “@jottevanger”
Ottevanger
 Janet “@janetedavis” Davis
 Dan “El Jefe” Dennehy
 Charles “Zen” Walbridge
 Amanda “Kamanda” Hankerson
 Kristen “The Piston” Lynn
Mfg. unknown, “Sputnik Bank” still bank
Minneapolis Institute of Arts, Gift of Katherine Kierland Herberger, 2003.236.738

36. http://www.youtube.com/watch?v=3PkODD8lZhE&feature=youtube_gdata_play
er