A look at the Twitter followings of UK Charities using the Status People Faker App. Which ones are the most credible?

1. © 2013 Visceral Business Ltd.
Examining SOCIAL
BRAND
AUTHENTICITY
How CHARITIES Fare
August 2013
A breakdown of
Twitter followings
amongst charities
Source: Faker app by Status People

2. © 2012 Visceral Business Ltd. December 2012.
www.visceralbusiness.com© 2013 Visceral Business Ltd.
For many, the number of Twitter followers one has is
a quick and useful ready reckoner of social
influence and it’s easy to get excited about them.
But are they all that they seem?
We used the Faker app made by Status People to
get under the skin of that. Thinking about the
authenticity of social organisations and charities in
particular as part of our regular study of social
charities it was intriguing to use the Faker app to try
and find out.
Here’s the findings of over 250 charities in the UK.
There’s a strong indication that smaller charities
social supporter bases are more authentic. Does this
point to the possibility of the days of the big
charity/industrial complex advantage being over?
Check out this year’s Visceral Business Social Charity Review.
It’s out on September 17th 2013.

3. © 2012 Visceral Business Ltd. December 2012.
www.visceralbusiness.com© 2013 Visceral Business Ltd.

4. © 2012 Visceral Business Ltd. December 2012.
www.visceralbusiness.com© 2013 Visceral Business Ltd.

5. © 2012 Visceral Business Ltd. December 2012.
www.visceralbusiness.com© 2013 Visceral Business Ltd.

6. © 2012 Visceral Business Ltd. December 2012.
www.visceralbusiness.com© 2013 Visceral Business Ltd.
Notes
Data provided by Social Status using the Faker app 12th August 2013.
The bigger the account the more they may reflect recent follower activity.
Larger accounts tend to attract more spam followers so a high faker score does not
necessarily imply any fake accounts have been purchased. Inactive does not mean a
bad user it means that they are more likely to consume your data than share it.

7. © 2012 Visceral Business Ltd. December 2012.
www.visceralbusiness.com© 2013 Visceral Business Ltd.
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