For more information on this report please contact ediz.ibrahim@visiongain.com or refer to our website http://www.visiongain.com/Report/1028/Global-Food-Packaging-Market-2013-2023
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Global Food Packaging Market 2013-2023
7. Expert Opinion
7.1 Expert – David Rogers, Creative Partner – We Are Pure
7.1.1 The Leading Trends And Developments In The Market
Visiongain: What would you say are the key trends and developments in packaging and food
packaging market?
Currently I believe limited edition branding and packaging is a very big thing. Producing a limited
edition is simply a great way for companies to enhance brand loyalty but it is also a way of offering
the customer something new within that brand. The issue today is that customers are very fickle.
Customers consistently want something new and something exciting. 10 years ago this was a
different story, customer were fro more loyal to a brand and there was more reluctance to switch to
something new. Now the choices of products are so wide and customer hesitance to buy into a
new challenger brand has dropped significantly. A clear example of this is the rise Innocent.
Innocent used to be a challenger brand and now they are a major player. This need to constantly
have something new can be seen in even the largest names such as Nestle via their new
Chocolate Orange Shreddies. Monthly specials too, Covent Garden soups do this and they
constantly changing their range through monthly specials now. This whole trend is about giving
people something new to see when they walk around a super market.
7.1.2 Innovation And Design
Visiongain: Is this limited edition focus now more so on the branding of the product rather than the
reshaping of the packaging container or is the packaging also constantly revamped alongside the
branding?
There is not a whole lot of innovation in the structural aspect of packing at the moment. Packaging
structures have not differed that much and are not subject to the constant changes that are
currently seen in the re-designing and rebranding of products. The most recent change in structural
packaging I saw was from a mouthwash designed by a Swedish company. This mouthwash had a
special pump dispenser that pumped out the just the right amount of mouthwash that was need for
one serving. That is a really innovative product and the most recent form of innovation in
packaging that I have seen. Other than that Unilever have just brought out a deodorant cans that
have 50% less metal in the packaging because they have managed to rid the contents of
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Global Food Packaging Market 2013-2023
8.1 Amcor
2012
Total company revenue $bn $12.192bn
Headquarters Hawthorn Australia
Ticker AMC:ASX
IR Contact http://www.amcor.com/investor-relations/
Website http://www.amcor.com/
8.1.1 Amcor Analysis
Amcor Limited is an Australian-based global packaging company supplying metal, plastic (rigid &
flexible), fibre and glass packaging products for the food, beverage, healthcare, industrial, home
care, and tobacco and personal care markets. The company is a highly diversified global leader
within the market. The company has three segments – Rigid Plastics which accounted for 26% of
sales, Flexible which accounts for 51% if sales and Fibre Metal & Glass which account for the
remaining 24%.
The majority of Amcor’s sales take place within North America which accounts for 33% of sales
followed by Western Europe with 29% and the Emerging Markets and Oceania both accounting for
19% each.
Amcor operates over 300 sites in 42 countries in Australia, Europe, New Zealand, North America,
Latin America and Asia. Amcor subsidiaries include Amcor Australasia, Amcor Flexibles Asia
Pacific, Amcor Flexibles Europe and Americas, Amcor Packaging Distribution, Amcor Rigid
Plastics and Amcor Tobacco Packaging.
Table 8.2 Amcor Company Overview 2012 (Total Revenue, HQ, Ticker, Contact,
Website)
Source: Visiongain 2013