Data from the 2014 Flagstaff Visitor Intercept Study has been collated to create the new Flagstaff Visitor Profile. Information from the Profile was presented to the Flagstaff Tourism Industry by the Convention and Visitors Bureau which commissioned the year-long intercept study. This data has also been compiled into a Visitor Profile infographic available at http://flagstaffarizona.org/visitorprofile as well as Visit Flagstaff Pinterest and LinkedIn pages.

1. Market Insights: The Flagstaff Visitor Profile 4.29.15

2. Market Insights: The Flagstaff Visitor Profile 4.29.15
2014 Flagstaff Intercept Study

3. Market Insights: The Flagstaff Visitor Profile 4.29.15
Thanks to…
Arizona Snowbowl
Best Western Pony Soldier Inn & Suites
Drury Inn & Suites
Flagstaff Extreme
Flagstaff Visitor Center
Fort Tuthill County Park
Little America Hotel
Lowell Observatory
Museum of Northern Arizona
Arizona Hospitality Research and Resource Center at NAU

4. Market Insights: The Flagstaff Visitor Profile 4.29.15
Wait,
that’s all?
Web Analytics
Social Interaction
nSight Data
Industry Trends

5. Market Insights: The Flagstaff Visitor Profile 4.29.15
of Americans take
vacations
source: fatwallet.com
#onemoreday
81%

6. Market Insights: The Flagstaff Visitor Profile 4.29.15
Very Technical
Calculation
4.6 Million Visitors

7. Market Insights: The Flagstaff Visitor Profile 4.29.15
Visitor Origin

8. Market Insights: The Flagstaff Visitor Profile 4.29.15
Livin’ in
the AZ

9. Market Insights: The Flagstaff Visitor Profile 4.29.15
Canada
United Kingdom
Germany
Australia
France

10. Market Insights: The Flagstaff Visitor Profile 4.29.15
Who are these
people?
99K
AverageHHI:
52
Averageage:
$

11. Market Insights: The Flagstaff Visitor Profile 4.29.15
It’s a party
3.1 people per party

12. Market Insights: The Flagstaff Visitor Profile 4.29.15
It’s my party and I’ll
invite who I want to.
60% Family Only
19% Family and Friends
12% Friends Only
7% Alone

13. Market Insights: The Flagstaff Visitor Profile 4.29.15
Travel
Patterns

14. Market Insights: The Flagstaff Visitor Profile 4.29.15
Flagstaff
is primary
destination
9% Grand Canyon
5% Sedona
53%

15. Market Insights: The Flagstaff Visitor Profile 4.29.15
return
visitors
65%
and visit more than 2x per year

16. Market Insights: The Flagstaff Visitor Profile 4.29.15
overnight
visitors
averaging 2.5 days in Flagstaff
75%

17. Market Insights: The Flagstaff Visitor Profile 4.29.15
stay in
hotel/motel
75%

18. Market Insights: The Flagstaff Visitor Profile 4.29.15
Majority Travel by Auto
69% private auto
22% rental car

19. Market Insights: The Flagstaff Visitor Profile 4.29.15
Travel Purpose
57% Leisure/Vacation
20% Passing Through
5% Business/Conference

20. Market Insights: The Flagstaff Visitor Profile 4.29.15

21. Market Insights: The Flagstaff Visitor Profile 4.29.15

22. Market Insights: The Flagstaff Visitor Profile 4.29.15

23. Market Insights: The Flagstaff Visitor Profile 4.29.15
Marketers love this question
42% Been Before
28% Word of Mouth
23% Online

24. Market Insights: The Flagstaff Visitor Profile 4.29.15
Bottom Line
553$
Average per party per day expenditure

25. Market Insights: The Flagstaff Visitor Profile 4.29.15
By the #s

26. Market Insights: The Flagstaff Visitor Profile 4.29.15
Very complicated
I-O Model
IMPLAN Analysis
Direct EI =
$458,691,000

27. Market Insights: The Flagstaff Visitor Profile 4.29.15
Total EI =
$575,121,000

28. Market Insights: The Flagstaff Visitor Profile 4.29.15
BBB =
$6,261,106

29. Market Insights: The Flagstaff Visitor Profile 4.29.15
quality of life
Recreation
Beautification
Economic Development
Arts & Sciences
Tourism is . . .

30. Market Insights: The Flagstaff Visitor Profile 4.29.15
Tourism is . . .
7,311 of them
jobs

31. Market Insights: The Flagstaff Visitor Profile 4.29.15

32. Market Insights: The Flagstaff Visitor Profile 4.29.15
40% AZ
65% Return
53% Primary
Top of Mind
Climate Relief
Unique to Flagstaff
Targeted Cities
11% CA
4% TX
Los Angeles
San Francisco Impressions
Targeted Promotions

33. Market Insights: The Flagstaff Visitor Profile 4.29.15
43% Other States
Word of Mouth
Online
Search Marketing
Target by Type
AOT Co-op
11% International
Brand USA
Sales/Media Efforts

34. Market Insights: The Flagstaff Visitor Profile 4.29.15
Tactics

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What does the future hold?

36. Market Insights: The Flagstaff Visitor Profile 4.29.15
General Messaging
ONLINE
Display
Search
Video
Social
Mobile
OTHER
Print
Content
Email
Fulfillment

37. Market Insights: The Flagstaff Visitor Profile 4.29.15
Elevating
Our Efforts

38. Market Insights: The Flagstaff Visitor Profile 4.29.15
Participate

39. Market Insights: The Flagstaff Visitor Profile 4.29.15
PAT YOURSELVES ON THE BACK!
JOB WELL DONE…
Now back to work making
a huge impact on our
QUALITY OF LIFE!