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2009 Tourism Summit: Social Tourism - Doug Karr
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Indiana Office of Tourism Development
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Presentation by Doug Karr about Social Tourism at the 2009 Indiana Tourism Summit
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2009 Tourism Summit: Social Tourism - Doug Karr
1.
Social Tourism Indiana
Tourism Summit
2.
Crazy Times
3.
4.
Empowered to
5.
A Voice
6.
Influence
7.
Hype Cycle of
Emerging Technologies
8.
In 2 Years,
Consumers Read customer ratings/reviews of products or services up from 25% to 48%. Watch video from other users up from 29% to 55%. Read blogs up from 25% to 39%. 35+ use of social media… up from 24% to 50%
9.
10.
!
11.
12.
1. People2. Objectives3.
Strategy4. Technology Listening Talking Energizing Supporting Embracing
13.
http://www.bloggingforseo.com/
14.
If You Don’t…
15.
We Don’t Buy
Perfection
16.
17.
Attention – Utilization
of social mediums to provide people with a means to participate.
18.
Engagement – Sustained
interaction between you and your community.
19.
Execution – The
conversion… the download, the registration, the purchase, etc.
20.
21.
22.
23.
Recruit the Herd!
24.
25.
Feed the Senses
See Touch Interact
26.
Be Original!
27.
Your Lobby?
28.
Balanced Strategy Network
Engage SEO Listen Blog Automate Email
29.
30.
Time is an
Illusion ROI and Analytics
31.
Reputation Management Google
Alertshttp://www.google.com/alerts BackTweetshttp://www.backtweets.com
32.
33.
Don’t get distracted.
34.
Twitter: @douglaskarr Email:
doug@dknewmedia.com Phone: 317.456.BLOG (2564) Company: http://www.dknewmedia.com Site: http://www.bloggingforseo.com Blog: http://marketingtechblog.com