Everyone agrees...brands need to be where their customers spend time and right now, that’s on the leading social networks! Despite this, a recent study by TravelClick found that 25% of hotels surveyed are not leveraging social media as part of their overall marketing efforts to increase occupancy and revenue! This presentation describes how hoteliers can leverage social media as part of their overall marketing strategy.

1. Social Media & opportunity
the untapped
Hotels:
August 2011
Prepared by
VisualAllianceMedia.com
813.943.6053
© Visual Alliance Media. All Rights Reserved.

2. Brands need to be
where their
customers spend time
and right now, that’s on
the leading
social
750 million
active users
networks
490 million
users
200 million
users
120 million
members

3. er Users se
en d ov er 200 mil
nd ove
r
p le sp inutes p k lion twe
ets
Peo lion m oo per da
b il a ceb nt of y
700 th on F uivale
mont’s the e n years!)
q
(tha .3 millio
1
Th
mil ere a
lion r
ser da ch e ove
erage u yo e
n fo ck-in r 3
The av nearly 6 urs s pe
s
spend th on qu
are r
The a pe r mon
has 1 verage u hours uTube
30 fri s Yo
Fa ends er
on
(wow cebook
, peo
popu ple are
lar!)

4. Some leading
brands
are doing this
very successfully

6. Many smaller
brands
and independent hotels could be
missing an opportunity
A recent study by TravelClick, which surveyed some 600
hoteliers (both chains as well as independents) found that!
25% of those surveyed!
are not leveraging social media as part of their overall
marketing plan to increase occupancy and revenue. !

7. Image: meepoohfoto / FreeDigitalPhotos.net
can level
Social media
the playing field

8. Social media can help with
reputation management,
social reviews and foster
brand ambassadors
Image: Jeroen van Oostrom / FreeDigitalPhotos.net

9. Social media is a useful tool for
customer acquisition,
retention,and
loyalty
Image: digitalart / FreeDigitalPhotos.net

10. Social media gives you the opportunity to make
every guest
feel like they are your
only guest!
Image: Sura Nualpradid / FreeDigitalPhotos.net

11. Social media gives you one more way
to share
exclusive social offers
and
last minute specials
Image: digitalart / FreeDigitalPhotos.net

12. Social media enhances and differentiates your
concierge services
and extends your
customer service capabilities
Image: Salvatore Vuono / FreeDigitalPhotos.net

13. Social media can help you to
build
brand identityand
recognition
Image: graur razvan ionut / FreeDigitalPhotos.net

14. And perhaps most importantly:
social media
can help you to
reduce distressed inventory
and to
increase RevPAR
A well-conceived social media strategy that is integrated with
your overall marketing plan and effectively executed will!
impact your bottom line!!
Itʼs about “Customers under your ComfortersTM”!

15. Visual Alliance Media is a leading
interactive marketing agency
specializing in
social media marketing
Our standard hotel package includes:!
A branded Facebook Page (including a sweepstakes) and Twitter
Profile, Foursquare, Ongoing Management, Engagement and !
Online Reputation Monitoring!
Please call for more information or to request a proposal!!
hotels | restaurants | sporting events | auto dealerships | colleges & universities
VisualAllianceMedia.com
813.943.6053 ext. 4
All trademarks, registered trademarks, product names and company names or logos mentioned in the presentation are the property of their respective owners.