Digital Media Purchase Tipping Point
•
1 recomendación•273 vistas
The infographic is about consumers' transition from physical media to digital media and how the purchase process has changed as a result. This is the first study of Americans' adoption and purchase process across all main digital media categories, including eBooks, music, videogames, TV shows, and movies.
Recomendados
Recomendados
Más contenido relacionado
Más de Vital Findings
Más de Vital Findings (9)
Último
Último (20)
Digital Media Purchase Tipping Point
- 1. 50% 40% Percentage of Digital Buyers WHere are consumers on the digital media adoption curve? Reasons continue to purchase physical Retailers won’t accept It is easier to lend or trade-ins for digital gift physical books games, only physical games Prefer to watch on TV and it’s easier w/ a disc Like the extras included on physical discs Reasons for purchasing all digital Computers stopped supporting CDs Ability to watch digitally on TV 30% Ability to convert all physical copies to digital copies Cloud services offered more storage Percentage who only buy digital 17% Music eBooks Videogames Like cover art on some CD packages eBooks 0% 13% Videogames Movies 10% 19% Movies 20% 43% Music Prefer to listen to on a home sound system and it’s easier w/ a CD Still Buying physical New to digital Still experimenting w/ digital Only Buying Digital Regular digital buyer/ some physical All new purchases are digital Most of collection is digital Entire collection is digital
- 2. 50% 40% Percentage of Digital Buyers WHere are Movie consumers on the digital media adoption curve? Reasons continue to purchase physical Prefer to watch on TV and it’s easier w/ a disc Reasons for purchasing all digital Like the extras included on physical discs Ability to watch digitally on TV 30% Movies Cloud services offered more storage Percentage who only buy digital 20% 17% 10% 0% Still Buying physical New to digital Still experimenting w/ digital Regular digital buyer/ some physical Only Buying Digital All new purchases are digital Most of collection is digital Entire collection is digital