This presentation addresses the fundamentals of how to leverage the increasingly popular online fundraising platforms, such as First Giving, into traditional in-person events.

1. Webinar
Integrating Crowdsourcing into
In-Person Events

2. About Layne Gray
•Founder of
•Nonprofit Fundraising Consultant
•Volunteer Fundraiser
•Background:
•Technical Marketing
•Conference Management
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3. What You’ll Learn
• In-person fundraising event
categories
• Types of events most appropriate for
crowdsourcing
• Steps to creating a successful event
incorporating crowdsourcing
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4. Fundraising Event Goals
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5. Event Goals
Direct
Raise money Fundraising
Generate
Build a growth-
Community oriented
annuity
Attract
Create buzz
volunteers
In-direct Promote
Fundraising organization
[Friendraising]
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6. In-person Fundraising
Event Categories
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7. Fundraising Event Categories
Vertical Events Horizontal Events
Timeframe One multi-hour event From multi-hour to multi-day
Attendance Limited to size of venue Virtually unlimited
Price High; $50 – multi-$1,000’s Low barrier; $5
Appeal Social; helping the cause Broad; athletic, shopping
Activities Observer Participant
Promotion Targeted Broad
Advantages Pre-revenue & on-site More $$/attendee
Age Adult, affluent All ages, broad audience
Crowdsourced No Yes
Examples Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run
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8. In-person Fundraising
Event
Revenue Streams
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9. Vertical Event
Ticket
Sales Pre-event
fundraising
Fund In Corporate
Need Sponsors
Revenue
Streams
Individual
Raffle
Donors
On-site
fundraising Silent/
Live
Auction
© 2012 Vivanista Inc.

10. Horizontal Event
Crowd
sourcing Pre-event
fundraising
Raffle
Revenue Corporate
Sponsors
Streams
On-site
fundraising Silent
Auction
© 2012 Vivanista Inc.

11. Hybrid Events
Crowd Pre-event
sourcing
Ticket fundraising
Fund In Sales
Need
Revenue
Corporate
Raffle
Streams Sponsors
On-site Silent/ Individual
fundraising Live Donors
Auction
© 2012 Vivanista Inc.

12. Crowdsourcing
into Vertical Events
External •Tickets: individual and group
•Advanced Fund-In-Need
• Friendly competition between subcommittees
Internal • Each committee member required to generate a
certain level
New • Generate excitement through crowdsourcing
• Make crowdsourcing an integral part of the event
event experience
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13. Anatomy of a hybrid
event
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14. Hybrid Events
The new fundraising dynamic
• Integrates crowdsourcing seamlessly
• Plays to the strengths of the event
• Is a reliable revenue source
• Is fun
• Does not diminish the importance of the
ultimate cause
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15. Hybrid Events
The new fundraising dynamic
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16. Hybrid Events
Crowdsourcing Entry Fee; minimum of Votes per dance pair;
$1,000/team $25/vote
Types of organizations Schools Any nonprofit
Additional Resources n/a Professional dancers
Additional revenue Team ‘Cheat’s Votes
Difficulty in Easy; Moderate;
implementing Requires volunteer Requires ‘celebrities’ &
teams pro dancers
Other activities Dinner, Spelling Bee Dinner, Dancing
only
Average # participants 10 – 15 teams of 3 – 6 5 - 10 sets of partners
Benefits Supplemental to other Community-wide
fundraisers event
© 2012 Vivanista Inc.

17. Hybrid Event Implementation
Announce timeframe for team sign-ups Identify professional dancers willing to
participate
Create minimum entry fee i.e. $1,000 Extend invitations to local ‘celebrities’
Promote within current audience Leave enough time for teams to practice
Sell tickets like other fundraising events Sell tickets like other fundraising events
Offer ticket price range: from low Offer normal ticket pricing
(spelling bee only) to high (dinner)
Onsite: Let teams and attendees Onsite: Attendees can vote for their
purchase ‘cheats’ for incremental $$$ favorite dancers
Include ceremony for winning team Include ceremony for winning team
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18. Summary
• Crowdsourcing has been developed to
integrate into particapatory fundraising
events
• Crowdsourcing can integrate more into
traditional vertical fundraising events
• New types of events leverage the
crowdsourcing model
• The hybrid events are complementary to
both horizontal and vertical events
© 2012 Vivanista Inc.

19. Resources
• Copy of Presentation
• Fundraiser-In-A-Box
– Viva SpellBound
– Viva StarDance
• Fundraising Event Production &
Consulting
© 2012 Vivanista Inc.

20. Thank you!
QUESTIONS?
Contact:
layne [at] vivanista [dot] com
© 2012 Vivanista Inc.