1. Unlock The True Potential
Of Your Key Accounts
Key Accounts are hard to win.
They are even harder to keep, nurture and grow.

2. There’s all that and more (financials, networks, forecasts, contracts) on one
integrated platform… so your team can view real time reports at any given point.
The sheer magnitude of data to keep track of within your existing accounts
(rating, pipeline, financial activity, contracts, relationship) leads to uninformed
decisions, ineffective execution, missed opportunities and just poor health of
your most important relationships. So what do you do?
We call it ‘FARMING’, where you can sow,
nurture and harvest your key accounts… with one
specialized software platform – DemandFarm.
Key Features:
Account Planning Module
 Build a key account plan
with your team
White Space Analysis
 Map out multiple Buying Centres within
the accounts with multiple offerings
Qualitative Reach Map
 Analyse the level of penetration
in a certain account
Relationship Health Map
 Understand account potential
& plan relationship building strategy
The sales process is NOT a funnel.
Think of it as an hourglass instead,
where the hunting for new business
happens at the top of the funnel
but if you don't pay enough attention you
could be losing big opportunities from
existing clients at the bottom of the funnel.
HUNTING
FARMING

3. Why do I need DemandFarm when I have a CRM in place?
DemandFarm complements your CRM. While ‘hunting’ new accounts amongst
thousands of prospects will continue in your CRM, the ‘farming’ of a few Key
Accounts will be facilitated by DemandFarm
I have other systems like ERP and Project Management impacting
my Key Account Management process?
DemandFarm is architected to work easily with other systems in the enterprise.
You don’t need ‘integration’ & ‘migration’ projects to make them work together.
Is DemandFarm hosted on cloud (private/public) or on premise?
Both. We prefer you choose DemandFarm on cloud to spend less and leave the
security, stability and reliability for us to manage.
DemandFarm Solutions Pvt. Ltd.
Bangalore, India.
info@demandfarm.com
US - +1 415 735 3143 | IN - +91 92 4340 1322
www.DemandFarm.com
Mr Vijay Krishna, Head Org Platforms, Mu Sigma
(Mu Sigma is a leading provider of Big Data and analytics
solutions for Fortune 500 organizations, helping them
institutionalize data-driven decision making.)
FAQs
Overall, DemandFarm has enabled Mu
Sigma to manage significant growth
in both existing accounts and in newer
accounts while supporting our young
and fast churning account teams to
excel in their roles.
View the
DemandFarm
video by
clicking here:
http://demandfarm.wistia.com/
medias/6wccl4ubk7