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Grow Your Business With Social
           Media



                     PERSENTED BY:-
                       VIVEK KUMAR
                      MMM STUDENT
                           LBS PUNE
SOCIAL MEDIA
What is Social Media?
 DEFINED: Interactive media using online tools to
  connect people.
 It’s about us connecting, interacting & sharing online.
 Social media for business is about reach & connection.
Major Three Component Of Social
Media
 The main focus lies on content & services for
  collaborative creating ,management, updating and
  sharing of content.
 Trust building services as ratings, voting and similar
  are also the foundation for the collective intelligence
  service.
 Services and automatic update procedures that
  evaluate each users input and always create a new
  common state knowledge and content.
Categories Of Social Media
 Blogs : comprising individuals’ or firms’ online
  journals, often combined with audio or video products.
   Example-personal blogs, house blogs
 Social networks: application allowing users to build
  personal web site accessible to other users for
  exchange of personal content and communication i.e.
  Facebook
 Content communities :websites organizing and
  sharing particular types of content.
Categories Of Social Media
 Forms/Bulletin Boards: site for exchanging ideas
  and information usually around special interests.
 Content aggregators: application allowing users to
  fully customize the web content they wish to access.
Ways Social Media Can Be Used
for Business
 Customer Support
 Market Research
 Brand Marketing
 Public Relations
 Promotions
 Consumer Education
 Sales
 New Product Development
 Customer Relationship Management
Why is Social Media Changing the
Game?
 We can’t be bought like we used to be.
 We want more than a handout or a quick sell.
 We want to know who we know approves or likes it.
 We want to know that you’re listening to us.
 We want to be a part of the creation process.
 We want our voice to be heard for new products.
 We want a relationship
 We want to be appreciated, acknowledged and
 rewarded.
4 Key Steps – Entering Social
Media the Right Way
 Step 1: Listen. See what people are saying about your
  brand, your products and your industry before
  jumping in.
 Step 2:Interact. Join the conversation in a way that
  adds value. "You have to contribute to conversations
  people are already having to gain an audience," says
  Qualman.
4 Key Steps – Entering Social
Media the Right Way
 Step 3:React. "If 70 percent of people are saying they
  like something about your product, how quickly [are
  you] changing your product to deliver more of what
  they like?”.
 Step 4:Sell. Now is the perfect time to seamlessly add
  in a little self-promotion. "If you're reacting to
  customer feedback to constantly improve your
  offering, selling will come naturally," Qualman states.
Strategic Ways to Get Started
 Plan
 Build
 Promote
 Measure
 Enhance
ACTION: Find Ways to Engage
Take this first action step to engage with your clients
  today:
 Organize an event where consumers can engage
  with your brand and other consumers.

 Facilitate the discussion with “how to” product
  discussions, best practices, and open forums.

 Create an open two-way channel to discuss your
  brand as an online focus group.
TIPS: What TO Do
Integrate your content on all your platforms but remember…

 Develop a social media content plan. Make it a priority.


 Watch what your customers are saying online. Respond to
  all complaints and request feedback and interaction.

 Do give proper credits online. It’s better to work with other
  companies than to only discuss your business.
Social Media Ways to Get Started
 Example: Social Media Content Outline.
 Mondays: Post galleries of events from the
  weekend, thank guests, tag people and give shout
  outs to vendors.
 Tuesdays: Post the weekly blog post and add a
  quote or announce mid-week events and so on…



 SOCIAL MEDIA.FLV
So Are You Ready To
References
 Indian Journal Of Marketing(volume-42,may,2012)
 SlideShare.com
 CheckFacebook.com
Presented By:
                   Vivek Kumar
                  MMM Student
(LOTUS BUSINESS SCHOOL,PUNE)

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GROW YOUR BUSINESS WITH SOCIAL MEDIA

  • 1. Grow Your Business With Social Media PERSENTED BY:- VIVEK KUMAR MMM STUDENT LBS PUNE
  • 3. What is Social Media?  DEFINED: Interactive media using online tools to connect people.  It’s about us connecting, interacting & sharing online.  Social media for business is about reach & connection.
  • 4. Major Three Component Of Social Media  The main focus lies on content & services for collaborative creating ,management, updating and sharing of content.  Trust building services as ratings, voting and similar are also the foundation for the collective intelligence service.  Services and automatic update procedures that evaluate each users input and always create a new common state knowledge and content.
  • 5. Categories Of Social Media  Blogs : comprising individuals’ or firms’ online journals, often combined with audio or video products. Example-personal blogs, house blogs  Social networks: application allowing users to build personal web site accessible to other users for exchange of personal content and communication i.e. Facebook  Content communities :websites organizing and sharing particular types of content.
  • 6. Categories Of Social Media  Forms/Bulletin Boards: site for exchanging ideas and information usually around special interests.  Content aggregators: application allowing users to fully customize the web content they wish to access.
  • 7. Ways Social Media Can Be Used for Business  Customer Support  Market Research  Brand Marketing  Public Relations  Promotions  Consumer Education  Sales  New Product Development  Customer Relationship Management
  • 8. Why is Social Media Changing the Game?  We can’t be bought like we used to be.  We want more than a handout or a quick sell.  We want to know who we know approves or likes it.  We want to know that you’re listening to us.  We want to be a part of the creation process.  We want our voice to be heard for new products.  We want a relationship  We want to be appreciated, acknowledged and rewarded.
  • 9. 4 Key Steps – Entering Social Media the Right Way  Step 1: Listen. See what people are saying about your brand, your products and your industry before jumping in.  Step 2:Interact. Join the conversation in a way that adds value. "You have to contribute to conversations people are already having to gain an audience," says Qualman.
  • 10. 4 Key Steps – Entering Social Media the Right Way  Step 3:React. "If 70 percent of people are saying they like something about your product, how quickly [are you] changing your product to deliver more of what they like?”.  Step 4:Sell. Now is the perfect time to seamlessly add in a little self-promotion. "If you're reacting to customer feedback to constantly improve your offering, selling will come naturally," Qualman states.
  • 11. Strategic Ways to Get Started  Plan  Build  Promote  Measure  Enhance
  • 12. ACTION: Find Ways to Engage Take this first action step to engage with your clients today:  Organize an event where consumers can engage with your brand and other consumers.  Facilitate the discussion with “how to” product discussions, best practices, and open forums.  Create an open two-way channel to discuss your brand as an online focus group.
  • 13. TIPS: What TO Do Integrate your content on all your platforms but remember…  Develop a social media content plan. Make it a priority.  Watch what your customers are saying online. Respond to all complaints and request feedback and interaction.  Do give proper credits online. It’s better to work with other companies than to only discuss your business.
  • 14. Social Media Ways to Get Started  Example: Social Media Content Outline.  Mondays: Post galleries of events from the weekend, thank guests, tag people and give shout outs to vendors.  Tuesdays: Post the weekly blog post and add a quote or announce mid-week events and so on…  SOCIAL MEDIA.FLV
  • 15. So Are You Ready To
  • 16. References  Indian Journal Of Marketing(volume-42,may,2012)  SlideShare.com  CheckFacebook.com
  • 17. Presented By: Vivek Kumar MMM Student (LOTUS BUSINESS SCHOOL,PUNE)