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Rural Marketing   of Dabur India ltd.  Presented By – Vivek Sharma Roll No. 06 ISMC, Noida Presented To –  Mr. N.H. Mullick
Rural Marketing ,[object Object]
Rural Market A Growing World  ,[object Object]
Demand in Consumer Durables in Rural Market   (Figures in ‘000 tonnes)
Demand of Consumer Expandable   (Number of households owning  goods per ‘000 households)
Penetration of Expendables   (Number of households using consumables per ‘000 households)
Rural Demand Expandable (% of all India)
Rural Marketing of Dabur India ltd.
Overview of Dabur ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of Dabur con.. ,[object Object]
Overview of Dabur con.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Range ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object]
Products ,[object Object],[object Object],[object Object],[object Object],[object Object]
% of Dabur Products in the market
 
Competitors of Dabur in Rural Market (in hair oil segment) Meera herbal oil Navratna Himtaj Parachute Him Raj Bajaj Brahmi Amla Banphool Shanti Amla Keo Karpin Nihar
Dabur Product in Rural Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Product in Rural market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitor of Dabur Amla (in Rural market) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition Dabur Amla Hair oil ,[object Object],[object Object],[object Object],[object Object],[object Object],Rs. 1 Rs. 2 Rs. 11 Rs. 20 Rs. 38 Nihar Amla ,[object Object],[object Object],[object Object],[object Object],Rs. 1 Rs. 13 Rs. 24 Rs. 42 Shanti Amla ,[object Object],[object Object],[object Object],[object Object],Rs. 1 Rs. 11 Rs. 20 Rs. 38
Market Share of Hair Oil  (in Rural market)
How Dabur beats the competition  of Dabur Amla hair oil   (in Rural Market) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion Strategy   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Regional branding strategy  ,[object Object]
Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Dabur Rural Project