Dabur India Ltd. is a leading FMCG company in India with a presence in rural markets. It has a wide product portfolio across healthcare, personal care, and food categories. In rural markets, Dabur's top-selling products include Dabur Amla hair oil, Dabur Chyawanprash, and Hajmola digestives. To target rural consumers, Dabur utilizes promotional activities like contests, advertisements on TV and newspapers, and affordable small packaging. It also leverages a vast distribution network to ensure products reach rural areas.