Volume 9 Google Encrypted Search Update for Clients

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Google made some big changes this month, one of which is encrypting all of their search queries data - http://www.volume9inc.com/2013/09/26/how-google-is-leveraging-secure-search-to-fight-seo/ There has been a lot of buzz online about this, so nauturally a lot of clients have had questions about how this affects your reporting & account moving forward. This presentation gives a quick background into the changes that Google has made over time to make data more private, and outlines how it will affect SEO reporting.

Empresariales Tecnología

What Happened?
Google Encrypted Search
2011 - Google began encrypting some data in
Google Analytics: http://selnd.com/oJ0KWu
2012 - Google made (not provided) the default
setting for users who were logged in:
http://bit.ly/GQKFoj
2013 - Google announced that 100% of all
keyword terms would now be listed as (not
provided): http://bit.ly/176OCTU
In short…we saw this coming

Why did Google Do This?
• Add a layer of security to user
information (NSA and European
Union Anti-Trust)
• Possibly to Promote the use of
Adwords
• Because it’s Google & they can
do whatever they want
“We want to provide SSL protection to as many users as we can, in
as many regions as we can…we believe it’s a good thing for
users….The motivation here is not to drive the ads side — it’s for our
search users.” - Google

What Does this Mean for your Data?
Google Analytics will no longer deliver the specific keywords that are driving organic
traffic. This affects:
• Measuring Branded Versus Non Branded Organic Search
• Determining your top-converting Organic Keywords
• Analyzing standard metrics based on organic keywords (bounce rate,
time spent on site, etc.)

Fear Not! We Still Measure A Lot
Historical Visits
and
Engagement
Keyword Mapping
and Ranking
(Eduki Reporting)
Paid Keyword
Performance
Search
Queries,
Impressions
and Average
Positions
Bing
Keyword
Traffic

Webmaster Tools Vs. Analytics
VS.
Designed to illustrate how
search engines see your site
Designed to illustrate how
users interact with your site
With Webmaster Tools, We can still look at:
- Organic Landing Pages (a better metric than organic keywords)
- Branded vs. Non Branded Terms
- Organic Impressions
- Overall Position

How Will this Change SEO Reporting?
We saw this trend & stopped relying on the flawed organic
keyword data a long time ago…
So, your reports won’t change!

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Learn more about our brand at www.V9digital.com ---- In the modern digital realm, social media branding is key. It's not just about being present on social platforms but strategically engaging with audiences, promoting brand values, and building authenticity and trust. These eight facts and figures illustrate social media branding's profound impact on consumer behaviour and purchase decisions. #1 - Emotions Guide Buying Decisions Tim Ash suggests that emotional connections with brands are what drive purchase decisions. This underlines the importance of crafting emotionally resonant content on social media. #2 - Social Media Fosters Brand Loyalty 77% of consumers prefer shopping with brands they follow on social media, states Sprout Social. A strong social media presence enhances consumer familiarity and loyalty. #3 - Consistency Boosts Revenue A consistent brand presentation across all channels can increase revenue by up to 33%, according to Zippia. Consistent visuals, tone, and messaging create a cohesive brand image. #4 - Authenticity is Crucial 88% of consumers value authenticity when choosing brands they like and support, says STACKLA. Transparency and honesty build trust, which fosters loyalty. #5 - Shared Values Influence Purchases Havas Group reveals that 77% of consumers buy from brands that share their values. Social media platforms allow brands to communicate these values, deepening consumer connections. #6 - Emotional Connections Foster Recommendations Gensler shows that 94% of consumers recommend brands they feel emotionally connected with. Sharing emotive stories on social media can be a powerful relationship-building strategy. #7 - Trust Precedes Purchase Edelman Trust Barometer indicates that 83% of consumers need to trust a brand before buying. Social media allows brands to showcase their reliability and commitment. #8 - Value of a Social Media Follower Soci calculates the worth of a Facebook follower for a retail store at $4.40, highlighting the financial significance of a strong social media following. In summary, these stats emphasize social media's transformative power in shaping brand perceptions and consumer behaviour. Brands can significantly enhance their reputation, cultivate loyalty, and drive revenue through effective social media branding.

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Social media has emerged as a powerful tool for brand building and customer engagement. Still, its impact can often be measured in a standard Google Analytics 4 report. At v9digital.com, a leading social media marketing company based in Denver, CO, we have witnessed firsthand how social media can create incredible opportunities for ourselves and our clients. Our expertise lies in uncovering the hidden value of social media that extends beyond the realms of Google Analytics reports and CRM systems. In today's digital landscape, it is essential to recognize the diverse ways in which social media contributes to overall brand success. Consider the following scenarios: Establishing Expertise: Active and thriving social channels act as a showcase for our expertise in various industries. Prospects are more likely to reach out to us when they see the depth of knowledge and thought leadership we demonstrate through our social media presence. Lead Generation: Social media platforms have become a fertile ground for lead generation. We have witnessed significant leads generated through direct messages on platforms like Facebook. Such success stories highlight the untapped potential of social media as a lead-generation channel. Amplifying Brand Visibility: Companies prioritizing social media marketing often experience spikes in brand searches. By consistently engaging with their audience, businesses can increase their brand visibility and generate more organic searches, effectively driving traffic to their website. Unlocking Business Opportunities: A growing and engaged social media following can open doors to significant business opportunities. Companies have secured key distribution deals and forged valuable partnerships thanks to the influence and reach of their social media presence. Boosting Organic Rankings: Sharing content on social media not only increases its visibility but also leads to valuable backlinks. These backlinks are crucial in enhancing organic rankings and driving website traffic, ultimately contributing to overall digital success. Collaboration and Speaking Engagements: Social media platforms have become a gateway to collaboration and speaking opportunities. We have received partnership proposals and speaking event requests directly through social media direct messages, highlighting the importance of maintaining an active and engaged social community. If you are questioning the value of social media for your organization, we urge you to look beyond the surface-level channel reports in analytics. To truly understand the total weight and impact of a growing and engaged social community, it is essential to adopt a comprehensive approach beyond last-click attribution. At v9digital.com, we specialize in harnessing the power of social media to unlock its true potential and drive measurable results for our clients. Join us in uncovering the hidden value of social media and reaping the benefits it has to offer.

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**Free SEO Prompt Cheat Sheet** - www.V9digital.com/ai Artificial Intelligence (A.I.) is revolutionizing the digital marketing landscape, and SEO is no exception. Cutting-edge tools like ChatGPT and Bard are changing the way businesses approach their online presence. This 3,000-character SlideShare presentation delves into how to effectively incorporate A.I. into your SEO workflows, ensuring your marketing campaigns remain innovative, efficient, and effective. In this engaging and insightful presentation, we will explore: A Brief History of A.I. in SEO: Discover the origins and evolution of A.I. in the realm of digital marketing. Learn how it has transformed from a niche concept to a mainstream tool that has become indispensable for SEO professionals worldwide. Pros and Cons of A.I. in SEO: While A.I. has undoubtedly revolutionized SEO, it is essential to understand the potential advantages and drawbacks of using such technology. We will discuss the strengths and weaknesses of A.I. in SEO, including cost efficiency, scalability, accuracy, and the potential for bias. Tactical Ideas and Applications for ChatGPT and Bard: Explore practical and innovative ways to incorporate ChatGPT and Bard into your SEO workflows. From content generation and optimization to keyword research and analysis, we will provide you with actionable insights and best practices for leveraging these powerful A.I. tools to enhance your SEO strategies. Speculation on the Future of A.I. in SEO: As A.I. continues to evolve, it is crucial to stay ahead of the curve and anticipate the future developments in the industry. We will speculate on potential advancements and trends, exploring how A.I. might reshape the SEO landscape in the coming years. Our Favorite A.I. Tools and Resources: With so many A.I. tools and resources available, it can be challenging to know where to start. We will share our top recommendations for A.I. tools, platforms, and resources that can help you elevate your SEO game and stay ahead of the competition. By the end of this SlideShare presentation, you will have gained valuable knowledge and practical tips for incorporating A.I. technology like ChatGPT and Bard into your SEO workflows. With a keen understanding of the potential benefits and challenges of using A.I. in SEO, you will be better equipped to navigate the rapidly evolving digital marketing landscape and drive your business to new heights of success.

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Volume 9 Google Encrypted Search Update for Clients

1. Quick Update Google Encrypted Search

2. What Happened? Google Encrypted Search 2011 - Google began encrypting some data in Google Analytics: http://selnd.com/oJ0KWu 2012 - Google made (not provided) the default setting for users who were logged in: http://bit.ly/GQKFoj 2013 - Google announced that 100% of all keyword terms would now be listed as (not provided): http://bit.ly/176OCTU In short…we saw this coming

3. Why did Google Do This? • Add a layer of security to user information (NSA and European Union Anti-Trust) • Possibly to Promote the use of Adwords • Because it’s Google & they can do whatever they want “We want to provide SSL protection to as many users as we can, in as many regions as we can…we believe it’s a good thing for users….The motivation here is not to drive the ads side — it’s for our search users.” - Google

4. What Does this Mean for your Data? Google Analytics will no longer deliver the specific keywords that are driving organic traffic. This affects: • Measuring Branded Versus Non Branded Organic Search • Determining your top-converting Organic Keywords • Analyzing standard metrics based on organic keywords (bounce rate, time spent on site, etc.)

5. Fear Not! We Still Measure A Lot Historical Visits and Engagement Keyword Mapping and Ranking (Eduki Reporting) Paid Keyword Performance Search Queries, Impressions and Average Positions Bing Keyword Traffic

6. Webmaster Tools Vs. Analytics VS. Designed to illustrate how search engines see your site Designed to illustrate how users interact with your site With Webmaster Tools, We can still look at: - Organic Landing Pages (a better metric than organic keywords) - Branded vs. Non Branded Terms - Organic Impressions - Overall Position

7. Google Webmaster Data Example

8. How Will this Change SEO Reporting? We saw this trend & stopped relying on the flawed organic keyword data a long time ago… So, your reports won’t change!

Volume 9 Google Encrypted Search Update for Clients

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