Supercharching Fundraisers with Social Media
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Using Social Media to boost participation and profits in your event fundraisers. Best practices for using Facebook, Twitter, Pinterest, YouTube, Instagram and more to boost participation and profits at school carnivals, community and church festivals, charity auctions, races, walkathons, bake sales, book fair fundraisers, and more!
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Supercharching Fundraisers with Social Media
- 1. Supercharging Fundraisers with Social Media Karen Bantuveris Founder & CEO @VolunteerSpot VolunteerSpot.com
- 2. Save Time. Get More Volunteers Involved! Coordinate volunteers and collect contributions – online, EASY! Carnivals and Festivals, Races & Fun Runs, Book Fairs, Auctions, Walkathons, Cook-offs, Bake Sales, Product Sales and more! VolunteerSpot.com
- 3. This webinar is for you if… • you organize fundraising events for your group, school or nonprofit. • you want to improve participation and boost profits. • you want to involve others in supporting a cause you care about. VolunteerSpot.com
- 4. Agenda • Fundraising Overview • Building Online Community • Real-World Fundraisers • Product Fundraisers • Collect Contributions on VolunteerSpot VolunteerSpot.com
- 5. Fundraising Begins w. Community VolunteerSpot.com
- 6. $$ $,$$$ $$$,$$$
- 8. Social Media Strengthens your group Listen When we have calls- to-action, our community will be Inspire Share engaged. Connect It’s like having a conversation! VolunteerSpot.com
- 9. Social Media Strengthens your group Listen Trust Inspire Share Action Connect VolunteerSpot.com
- 10. Social Media Strengthens your group Listen Trust Inspire Share Action $$$ Connect VolunteerSpot.com
- 11. Build your Community • Website • Newsletters • Emails • Blogs • Public gatherings • Corporate and community partners VolunteerSpot.com
- 12. Build your Community Show your Lions Pride! www.facebook.com/CHSLions www.Twitter.com/CHSLions Pinterest.com/wacc.org VolunteerSpot.com
- 13. What to post? 1. Upload photos & video and tag volunteers (NOT kids) 2. Create ‘Events’ pages for big activities – 3. Fundraising & Membership Links & Status updates (#,%) 4. Call for Volunteers 5. Interesting articles community happenings 6. Questions/polls on related topics 7. Thanks to corporate sponsors 8. Appreciation to volunteers and participants VolunteerSpot.com
- 14. What to post? VolunteerSpot.com
- 15. Real World Fundraisers MORE TURNOUT MORE FUN = MORE PROFIT VolunteerSpot.com
- 16. Real World Fundraisers MORE TURNOUT MORE FUN = MORE PROFIT VolunteerSpot.com
- 17. Real World Fundraisers MORE TURNOUT = MORE PROFIT Add SOCIAL to your communications plan to Build Buzz and Participation • Events & Tickets • Volunteer recruiting • Social incentives • Fun polls and ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate VolunteerSpot.com
- 18. Create a Social Media Plan Identify… • Timeline of When to Post • Which Social Channels • What Messages • Who will share • How to measure VolunteerSpot.com
- 19. Create a Social Media Plan Include… • Onsite & Online tie-ins • Social incentives • Fun polls and ‘ticklers’ • Members, bloggers, community/corp. partners • Check-ins • Photo sharing • Options to donate VolunteerSpot.com
- 20. Example: Fall Social Media Plan Carnival When Where What 1 month • Publish URLs & Twitter hashtag on all before materials (#EECarnival) • Carnival is around the corner – preorder tickets & skip the lines! <click here> • Post: Please sign up to help at carnival <click here> 3 weeks • Who should we put in the dunking booth? Vote! before • Basket Bidding warm-up! Check out these awesomes. What do you want to bid on? 7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore! Personal • Can’t wait for Carnival! Which costume should I buzz from wear? <photos> One – 2 community weeks before • Definitely going to bid on this: <photo/link>. What’s your fav? VolunteerSpot.com
- 21. Social Media Plan When Where What Few days Photos of prep work, updates on carnival booths, before entertainment, prizes, etc. Acknowledge volunteers and sponsors POSTERS • Join us Online! Facebook, Twitter, Pinterest • Please tweet! #EECarnival • Tell us your favorite carnival booth on on At Carnival Twitter# Facebook and get a free raffle ticket! • Project a Twitter ‘backchannel’ screen TodaysMeet.com • Social ambassador badges “I for Cause, Do U?” Lots of Photos & Video After Thanks to volunteers and sponsors RESULTS : $$ Raised, Impact to Group VolunteerSpot.com
- 22. Day-of Buzz VolunteerSpot.com
- 23. Recognize Volunteers & Participants VolunteerSpot.com
- 24. Thank Sponsors VolunteerSpot.com
- 25. A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action! VolunteerSpot.com
- 26. Pinterest for Fundraisers • Highlight “hot” items • Show off games and booths • Show where the money will go • Showcase your theme • Photos of invitation • Include website link below pin Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas! VolunteerSpot.com
- 27. Product Fundraisers • From Neighborhood door-to-door to Facebook wall-to-wall • Can be in-addition to real-world fundraisers or stand-alone • Amplify participation & profits • Include a ‘donate cash’ option • Create a communications timeline • Share results VolunteerSpot.com
- 30. VolunteerSpot for Fundraisers FREE! Online Signups For: Carnivals Concessions Cook-offs Concerts Festivals Tournaments Races Book Fairs Walkathons and anything else you Online Sign Up Sheet Example organize! VolunteerSpot.com
- 31. Give Volunteers a Choice Give Time or Give $$ • Add fundraising to any VolunteerSpot activity • Volunteers 10x more likely to donate than non-volunteers. VolunteerSpot.com
- 32. Get Help! Like the ideas, but don’t have time? Create a position for a volunteer leader: Social Communications Coordinator & a TEAM of Online Ambassadors VolunteerSpot.com
- 33. Thank you for joining! Supercharging Fundraisers with Social Media *Become a part of our social community* Facebook.com/VolunteerSpot @VolunteerSpot Pinterest.com/VolunteerSpot VolunteerSpot.com
- 34. Join us! Pinterest.com/VolunteerSpot VolunteerSpot.com
Notas del editor
- NOT a HOW TO USE SM Webinar
- For those of you who use Social Media, you’ll see the humor… I got a laugh out of it and thought is was a fun way to begin… What is social media… Social Media : Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about .
- BEFORE It’s ever time for your fundraiser – start building your community. Start ON SITE! SHOW PEOPLE!! TELL THEM. Start with your community and volunteers.
- What happens to the relative that only calls when she needs $$?? You stop asking. SO – BUILD COMMUNICYT & GIVE FIRST
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT!
- Add specific possible Tweets, facebook shouts and links for you you want volunteers to engage. SHARE IT! Overwhelming????? Get HELP… parent who already involved in SM… Also, we can help… part of vspot… to help in this process….
- From Traditional Door-to-Door, to Facebook